Adobe Experience Cloud Blog

AUGUST 2, 2016

Passionate customers are the best kind of marketing. Here are three ways to seize the digital business advantage by leveraging a complete marketing automation platform to do customer base marketing: . To grow market share, you have to retain your existing customers. Repeat customers spend more.

eBook

Adobe Experience Cloud Blog

NOVEMBER 12, 2014

To celebrate this anniversary we have written and published our latest ebook, The Ecosystem Perspective: Building Your Marketing Stack , to help guide the modern marketer through a fragmented marketing technology landscape. Lifecycle Marketing'

eBook

Adobe Experience Cloud Blog

JUNE 29, 2015

Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads. And you’re not alone.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 15, 2016

Marketo is the top marketing automation platform, along with other core marketing technologies like New Relic and Optimizely. Check out our ebook, How Successful Companies Fuel Growth with Marketo. Want to learn more and see how other high growth companies have kicked it up a notch?

eBook

Adobe Experience Cloud Blog

JULY 10, 2015

and link to a trial download or an ebook. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. Enter, Marketing Automation. Marketing: Redux. How was your coffee?”

Marketing Strategy

Adobe Experience Cloud Blog

MAY 15, 2014

Because of this, your team might be tempted to simply choose a “suite” solution – a marketing solution offered by a large software stack provider – instead of the best solution for marketing’s needs. As you become adept at using your marketing platform, you’ll quickly need less guidance to complete individual tasks.

Thought Leadership

Adobe Experience Cloud Blog

APRIL 6, 2015

A good marketing automation platform combined with mobile insights will help you: Listen: Your marketing automation platform should help you listen to how people engage on one channel and use that knowledge on your other channels. How are you integrating mobile into your cross-channel marketing efforts?

Thought Leadership

Adobe Experience Cloud Blog

APRIL 25, 2014

As we explore in our new ebook, Marketing With a View: How to Use Your Marketing Calendar to Land Your Goals , a calendar should do a lot more than save dates. Here are three signs that your marketing calendar is holding you back. Modern Marketing' You Have More than One Calendar.

Marketing Automation Platform

Adobe Experience Cloud Blog

SEPTEMBER 17, 2014

But to create meaningful segments, you need a platform that can divide your audience in meaningful ways. In our new ebook, Asking the Right Questions: How to Evaluate Marketing Automation , we explore the range of segmentation capabilities available to marketers today. Marketing Automation b2b Consumer'

eBook

Adobe Experience Cloud Blog

APRIL 17, 2015

Companies looking to invest in marketing automation software can choose from a variety of systems—but not all marketing automation platforms are created equal. Comparing different platforms is simpler when an enterprise knows exactly which features to look for. Share your thoughts in the comments below.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 9, 2013

Client X now needed help to start using their marketing automation platform properly. Education is bigger than than the ability to “use” a marketing automation platform. Download our ebook How to Succeed with Marketing Automation: A Change Management Lesson Plan. Marketing Automation'

New Markets

Adobe Experience Cloud Blog

APRIL 16, 2014

But as effective as these models are, converting free trial/freemium users into paid customers comes with unique challenges, which we discuss in our new ebook, SaaS Providers: Accelerate Conversion of Trial & Freemium Users to Customers with Marketing Automation , The Conversion Challenge. Marketing Automation'

Customer

Adobe Experience Cloud Blog

MAY 8, 2014

In our new ebook, Unmask Inbound Visitors: Using Real-Time Personalization to Increase Web Conversion , we explain how personalization software makes it possible to “unmask” those anonymous leads, identifying their intent, potential to purchase, profile, and/or firmographics. Determine Your Audience. Sit Back and React.

eBook

Adobe Experience Cloud Blog

JUNE 25, 2020

But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform.

Logistics

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Ready to learn more about social marketing and marketing automation?

eBook

Adobe Experience Cloud Blog

JANUARY 24, 2014

Touches could include emails, webinars, phone calls, tradeshows, ebook downloads and more. Unfortunately, low-end marketing automation platforms don’t do any better. Why Single-Touch Doesn’t Make Sense in a Multi-Touch World was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

CRM

Adobe Experience Cloud Blog

APRIL 20, 2017

It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. Usually, marketers promote their assets across social media or in emails or blog posts that lead to a landing page. Some lead forms are neither enticing nor effective.

Whitepaper

Adobe Experience Cloud Blog

JULY 15, 2015

Once the above hard work is put in, the easier part is building the assembly line itself in your marketing automation platform of choice. Why Lead Lifecycles Should Be Modeled after Assembly Lines was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Party Time, Excellent!

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Ready to learn more about social marketing and marketing automation?

eBook

Adobe Experience Cloud Blog

JANUARY 22, 2020

As a next step, marketing can create optimized content experiences for leads by linking one piece of content to another (for example, when a lead watches a webinar, send them a related ebook). Marketo marketing automation platform makes lead follow up easy. We would love to hear in the comments below.

Management

Adobe Experience Cloud Blog

AUGUST 13, 2015

There are countless uses for this type of technology, but in the context of marketing automation, it provides the opportunity to eliminate guess work. Which content (blogs, ebooks, etc) should you send to a certain type of lead? How should you score a lead from a particular marketing channel?

Transform

Adobe Experience Cloud Blog

APRIL 11, 2014

At Marketo, we use our multi-touch attribution capabilities to measure the return on investment of every marketing program we run. This is actually one of the places that a marketing automation platform can make a huge difference. Modern Marketing'

Market Trends

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

And the options are endless—videos, reports, webinars, SlideShares, ebooks, blogs, podcasts, infographics, and more. This includes core channels such as your website, social media platforms, email, and mobile, but don’t forget about video. Not to mention, these don’t have to be created from scratch. Unleash Your Inner Storyteller.

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 18, 2008

Good relevant content helps your SEO and highlights your thought leadership. We recently announced our new eBook, 101 B2B Marketing and Sales Tips from The B2B Lead , and we get at least 10 new form downloads a week. Email marketing is a staple for us. Just be sure to post frequently.

Thought Leadership

Adobe Experience Cloud Blog

MAY 24, 2019

And by using a marketing automation platform, you can personalize your digital ads and make sure they reach your targeted audience. But rather than whisking people away to another site to download an ebook or sign up for a free trial, they can complete those actions right on Twitter. It’s hard to beat a tweet.

Advertisers

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

This can manifest as a sales-focused dashboard and view that makes it easy for marketing and sales teams to work together to identify high-value accounts from a particular list, decision-makers that should be prioritized, and hot leads based on certain engagement behaviors. Choose a Complete ABM Solution.

Thought Leadership

Adobe Experience Cloud Blog

AUGUST 25, 2017

For example, you can receive Mixpanel analytics reports in Slack or get a notification each time someone downloads your ebook on Unbounce using tools like Workbot. However, email marketing apps aren’t made to hold excessive amounts of customer data, they’re made to design and send emails.

Digital Marketing

Adobe Experience Cloud Blog

MARCH 2, 2016

FlipMyFunnel published an ABM stack outlining more than 900 technology vendors to assist the ABM marketer. At the center of the technology stack are marketing automation platforms, like Marketo, that track account insights and engagement, and enable companies to create personalized relationships with their buyers.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 2, 2016

Actionable Tip: While removing all templates in the next 12 months seems a bit extreme, the actionable lesson here is that marketers must use data to create targeted programs. Some marketing automation platforms, like Marketo, have already jumped on board and are incorporating these capabilities. Curious where to start?

Thought Leadership

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Your in-depth material, whether it’s ebooks, white papers, or informative research reports, is what will get your followers to invest more in your brand and think of you as an industry leader. By tracking conversions from social, marketers can determine how many leads, and how much money, social media is generating for them.

Whitepaper

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Using personalization/targeting —Use a marketing automation platform to assist with ABM and content targeting/personalization. Use available data to identify top customers and prospects, and engage with them through marketing and sales efforts.

Inbound Marketing

Adobe Experience Cloud Blog

AUGUST 24, 2016

If you have a marketing automation platform, it’s important to map out your customer revenue model, taking into account your unique business cycle and its complexity, sales velocity, and the flow of customer leads. Share your thoughts in the comments below. Looking for more on customer base marketing?

Thought Leadership

Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Allowing your employees to market for you enables you to reach new audiences and entices prospects on a personal level.

Thought Leadership

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 18, 2018

Maybe they’d like to read a case study with someone who faced similar challenges, or maybe they prefer a full guide ebook with some theory, best practices, and use cases? All types of visitors can be surveyed—new, returning, or known names in your marketing automation platform— as well as those coming from a specific source.

Customer Journey

Adobe Experience Cloud Blog

AUGUST 13, 2018

Direct mail can help drive consumers to opt-in pages, especially when combined with a marketing automation platform. You can automate subsequent campaigns to update consent when necessary, or convince consumers to renew consent after they have opted out.

Direct Mail

Lusha

JULY 17, 2024

By creating and sharing high-quality, relevant content, you attract potential customers to your website, social media channels, and other platforms. Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions. This could be a free ebook, a webinar, or a discount on your product or service.

CRM