Adobe Experience Cloud Blog

JUNE 29, 2015

Not only can video help you generate leads directly with the help of email gates, pop-out CTA, and in-video forms, it can also be used to measure buyer interest and tailor content journeys accordingly. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Whitepaper eBook 134

Marketing Insider Group

MAY 27, 2020

This includes taking stock of your website traffic, mailing list contacts, social media accounts and followers, and all content assets on both your own site and other sites, including blog posts, infographics, ebooks, videos, and any other type of digital content. Content marketing. Email marketing. Video marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134

Hubspot Marketing

MARCH 4, 2019

And all-in-one WordPress plugin for marketing. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM.

Content Marketing 112

Content Marketing Analytics Marketing Marketers 112

verse.ai

OCTOBER 1, 2024

Video in B2C content marketing If you’re not using video in your content marketing, you probably should be. Here’s a few key statistics that prove the effectiveness of video marketing: 97% of marketers report that video helps customers understand their products better.

B2C 59

B2C Content Marketing CRM Marketing 59

Lusha

JULY 21, 2024

Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. Here’s how: Lead Magnets: Offer valuable resources like ebooks, whitepapers, templates, or checklists in exchange for contact information.

CRM 52

CRM Customer Acquisition User-Generated Whitepaper 52