Adobe Experience Cloud Blog

JANUARY 20, 2014

Marketing automation tools can tell you which email recipients clicked on a link, visited your site, and downloaded your whitepaper, webinar, or free trial. Here’s why tracking phone calls is so important in email marketing. So if you don’t track and analyze calls from specific emails, what’s the big deal?

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Your in-depth material, whether it’s ebooks, white papers, or informative research reports, is what will get your followers to invest more in your brand and think of you as an industry leader. By tracking conversions from social, marketers can determine how many leads, and how much money, social media is generating for them.

Whitepaper 116

Whitepaper Thought Leadership Social Media Marketing Marketing Automation Platform 116

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Duct Tape Marketing

JUNE 1, 2017

Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. Develop content, including blogs, white papers, webinars and videos, to answer the questions that prospects may have along the way before they buy. That’s all great stuff.

Email Marketing 70

Email Marketing Customer Whitepaper Marketing Automation Platform 70

Lusha

JULY 11, 2024

This involves creating and distributing valuable content that resonates with your target audience, such as blog posts, ebooks, infographics, videos, and podcasts. Demand generation also leverages social media marketing, SEO, and other channels to increase brand visibility and reach.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Rock Content

SEPTEMBER 7, 2016

Your offer is the most important aspect of your holiday marketing campaign. There are so many types of content that you can choose from to bring your campaign to life: gated videos, webinars, podcasts, ebooks, whitepapers, templates, courses, apps — the list goes on and on. Step 3: Build Your Landing Page.

Whitepaper 65

Whitepaper Promotion Marketers Marketing 65

Lusha

JULY 17, 2024

Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions. This could be a free ebook, a webinar, or a discount on your product or service. Email Marketing Tactics for Lead Generation Lead Magnets: Offer valuable resources like ebooks, templates, or checklists in exchange for email addresses.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Lusha

OCTOBER 27, 2019

Most marketing teams these days are using a marketing automation platform that allows you to get full insight into your lead’s journey with your company from the first touch all the way to inbound lead. All these factors are important to know before picking up the phone.

Whitepaper 40

Whitepaper CRM Marketing Automation Platform eBook 40

Lusha

OCTOBER 27, 2019

Most marketing teams these days are using a marketing automation platform that allows you to get full insight into your lead’s journey with your company from the first touch all the way to inbound lead. All these factors are important to know before picking up the phone.

Whitepaper 40

Whitepaper CRM Marketing Automation Platform eBook 40

Welcome Software

MARCH 11, 2022

Breaking up long-form content into a series of shorter pieces (or vice versa): Using content from a 10-page white paper to create several shorter blog posts. Changing content to suit another stage of the buyer’s journey: Turning a series of blog posts into an ebook. Stage #8: Keep updating content (or retire it).

Management 52

Management Gen Z Whitepaper Content Marketing 52

Lusha

NOVEMBER 11, 2024

Here are some tactics you can use to attract potential customers and capture their interest: Content Marketing : Create and share valuable content, such as blog posts, ebooks, whitepapers, and videos, to attract and engage your target audience.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Lusha

JUNE 11, 2024

Ebooks and whitepapers: In-depth guides and reports offer valuable insights in exchange for contact information and lead generation. Lead magnets: Offer valuable resources like ebooks or templates in exchange for email addresses. Drip campaigns: Send a series of automated emails to educate and nurture leads over time.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52