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How Personalized Retargeting Can Optimize Your B2B Ads

Adobe Experience Cloud Blog

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. It isn’t enough to allocate a digital marketing budget and hope for the best.

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Your Dream Team: The Marketing Trifecta

Adobe Experience Cloud Blog

So, I did a little daydreaming, and a little brainstorming and came up with, drum roll please, the Marketing Trifecta, a perfectly organized, marketing dream-team: Any well thought out, engaging, integrated marketing plan comes from a well-organized team. Play Owners are your strategists. Campaign Managers.

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Marketing Trend Watch: 2014 Planning Survey

Adobe Experience Cloud Blog

We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. So as marketers plan those individual programs, finding the right mix of channels is a top concern.

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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

Often, this includes resources such as articles, eBooks, and whitepapers. Determine a realistic budget based on your goals and the channels you plan to leverage. According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023.

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A B2B Marketing Manifesto?

Marketing Insider Group

Share The folks at Velocity Partners think that this is a great (and a scary) time to be a B2B marketer. The eBook offers a call to action for all B2B marketers to take a different path from the traditional “tried and true&# marketing practices of old. So they’ve written a manifesto (reg.

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Content Mapping 101: The Template You Need to Personalize Your Marketing

Hubspot Marketing

To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Download a content map template. Download Your Free Template Now.

Price 145
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Traditional PR is Still a Fabulous Way to Stand Out

Duct Tape Marketing

This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast. Marketing Podcast with Christina Nicholson. Access the free ebook. Access the free ebook.

PR 58