Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning. Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Rock Content

JUNE 30, 2020

Here are some tips and examples that you can integrate into your Digital Marketing plan. Interactive ebooks. Have you ever thought that you can transform white papers and ebooks into an interactive experience for your users? Data shows that interactive content increase the time users spend on your website.

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Marketing Insider Group

FEBRUARY 9, 2021

Quick Takeaways: Before developing a new content marketing plan, you need to understand where you are now and your goals to take your business to the next level. If you don’t clarify your strategies and know-how to get the results you want, your content marketing efforts will fail. Choose what you want to designate as a “lead.”

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Hootsuite

OCTOBER 18, 2024

Social media goals should align with your overall marketing objectives. Start developing a successful social media marketing plan by writing down at least three goals for social media. This makes it easier to show the value of your work and secure buy-in from your boss. It’s not in the strategy, Linda!

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Vertical Response

JULY 11, 2022

Below are five email marketing ideas that can take your small business to the next level. But first, you must assess your needs and plan things out. Create an Email Marketing Plan. Like most things, email marketing requires some planning. Freebies (eBooks, white papers, reports, coupons, etc.).

Email Marketing 111

Email Marketing Whitepaper Marketing Marketers 111

Marketing Insider Group

JANUARY 19, 2021

One of the first steps to building a solid content marketing plan is researching your audience. If you are, here are some other forms of content to consider adding to your marketing plan: Ebooks. White papers. Research Your Target Audience and Create Buyer Personas. Pillar pages. Infographics.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Adobe Experience Cloud Blog

AUGUST 3, 2018

As a result, 50% of marketers plan to increase their retargeting budget in the next 6 months, and 20% have a dedicated budget for it. For someone who currently only casually interested in your product, a well-timed whitepaper or ebook could go a long way towards moving them towards purchase.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. White papers. If you find success, great.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Rock Content

JUNE 9, 2020

The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. You can use each type of interactive content in distinct ways within a marketing plan. There are several ways to create interactive content. There’s no rule for it.

Whitepaper 90

Whitepaper Customer Acquisition User-Generated eBook 90

Rock Content

JUNE 10, 2020

So why don’t we go a little deeper into this subject, which can be so important for the success of your Digital Marketing planning. how this strategy is becoming more relevant, 79% of respondents had increased the use of interactive content in their Marketing and communication campaigns and actions. White papers.

Whitepaper 72

Whitepaper User-Generated eBook Transform 72

Lynton Web

JUNE 8, 2023

This includes blog posts, landing pages, eBooks, webinars, whitepapers, and more. How to Perform a Content Audit Here’s how to perform a content audit so you can see success in your marketing campaigns. Content marketing plans typically feature different forms of content.

Whitepaper 64

Whitepaper eBook Inbound Marketing B2C 64

Duct Tape Marketing

AUGUST 29, 2013

They use content marketing throughout the process, starting with lead generation, moving to lead nurturing, and then creating content touch points to generate demand. So what type of content should the B2B content marketer be producing? A robust content marketing strategy is greater than the sum of its parts.

Content Marketing 77

Content Marketing Thought Leadership Branding Whitepaper 77

Pam Didner

APRIL 2, 2021

White papers. Some even consider apps, social media posts, email or lead magnets as different types of content marketing. Apps and email are “channels” to house content, so I don’t include them as content marketing types. Lead magnets can be case studies, eBooks, templates or checklists. Marketing two-pager.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Duct Tape Marketing

MAY 19, 2011

When you want to get more “leads” into the top of your sales funnel, you have the option of not requiring people to register to get the valuable content that your company creates (an ebook or white paper perhaps). One of my ebooks has been downloaded close to one million times. The Complete Small Busine.

Whitepaper 61

Whitepaper Direct Mail eBook PR 61

Scoop.it!

JULY 4, 2024

Analyzing rival content strategies can help create a content marketing plan that establishes the law firm as a leader in the field. 5) Create Content That Shows Your Expertise One of the main objectives of content marketing for law firms is to display expertise in professional practice areas.

Law 59

Law Whitepaper Marketing Strategy Content Marketing 59

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Learn why they matter and how you can apply them to your overall content marketing plan.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Hubspot Marketing

APRIL 21, 2022

To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Whitepapers. Download a content map template. Download Your Free Template Now.

Price 145

Price CRM eBook Marketing 145

Rock Content

AUGUST 25, 2023

Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. Define Your Target Audience As with all good marketing plans, you must define your target audience.

Whitepaper 52

Whitepaper Marketing Strategy Content Marketing B2C 52

Scoop.it!

JANUARY 3, 2023

They are an essential part of marketing plans for SaaS , eCommerce, or any other type of business. Targets who are “solution aware” and “product aware” can be targeted with content such as case studies, whitepapers, product overviews, and webinars. Incentives can include free trial periods, discounts, free eBooks, etc.

Customer Journey 108

Customer Journey Whitepaper SEO eBook 108

Search Engine Land

JANUARY 16, 2024

Find out where your ideal customers hang out and what types of content are most likely to bring them to your brand with a cross-platform lead generation content marketing experiment. Potential KPIs: customer lifetime value (CLV), monthly/annual recurring revenue (MRR/ARR) Is your marketing strategy ready for 2024?

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Customer Customer loyalty User-Generated Traditional Marketing 93

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. 72% of marketers say that content marketing sparks engagement growth. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Rock Content

AUGUST 20, 2020

Some of the most common are: blog posts; ebooks ; webinars ; white papers ; videos ; lists; infographics ; reviews; tutorials ; case studies; interviews; studies; templates; tools. Amount of content and posting frequency. Quality does not come from size, but from how well a content meets the requirements we mentioned earlier.

Whitepaper 78

Whitepaper eBook Inbound Marketing Product 78

Exposure Ninja

JULY 21, 2022

The content marketing plan you are going to put in place will help with this. Many high-value websites will happily link to a free downloadable ebook if it is truly useful for readers. Have other websites linked to the content? Is the content visible within internal search and the website footer?

Health 98

Health SEO Advertising Advertisers 98

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Being Top-Heavy. Top-of-the-funnel heavy, that is.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Unbounce

SEPTEMBER 12, 2023

The best lead generation landing pages offer visitors something enticing, like a free ebook, a webinar, a free trial, or just evoke a sense of curiosity and make the visitor want to learn more. Instead, page visitors want to receive some sort of value in exchange for the value they’re giving to you (like their email address).

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Being Top-Heavy. Top-of-the-funnel heavy, that is.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Sachs Marketing Group

JUNE 21, 2023

By employing a strategic content marketing plan, businesses can ensure that they are not just promoting their products or services, but also building a brand that resonates with the values and interests of their target audience. Regular Updates: Keep your audience informed about the latest products, services, and company news.

Digital Marketing 52

Digital Marketing Branding Transform Marketing 52

Exposure Ninja

SEPTEMBER 18, 2023

These skills work together to ensure you know the limits of your marketing campaign, plan accordingly and set realistic goals for said campaign. At Exposure Ninja, we use a few different tools to help us plan campaigns, including Teamwork and G-Suite. They can’t do all the planning for you.

PR 52

PR Copywriting Marketing Marketers 52

Sprout Social

JANUARY 25, 2019

Here’s an example from a post on Twitter that talks about their 2019 Marketing Predictions eBook. Signal is providing a valuable resource for digital marketers. Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts.

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Branding Customer Whitepaper Manufacturing 111

Litmus

DECEMBER 2, 2024

Source: Really Good Emails In your email marketing plan, make a note of when to check on the email and refresh the content. This is also a good time to test your campaign in Litmus to make sure everything is still in good shape. Or it could be specific to the journey that your customers typically make.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Backlinko

MAY 14, 2024

Like white papers and case studies. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. And how you can use them to create an effective small business marketing plan. Including ebooks, checklists, and discount codes.

PR 113

PR Customer loyalty User-Generated SEO 113