Kuno Creative

OCTOBER 12, 2023

When you experience any marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create a content offer like an eBook, publish it with a landing page, send an email promoting it to a list and hope it moves the needle in the right direction.

Inbound Marketing 105

Inbound Marketing eBook Whitepaper Marketing 105

Marketing Insider Group

FEBRUARY 23, 2021

13% of marketers say case studies are a primary form of media in their content marketing strategy. 8 Ways Case Studies Fit into Your Content Marketing Strategy. Here’s how you can incorporate case studies into your content marketing strategy to glean the most value from them. Source: HubSpot.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketing 140

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Marketing Insider Group

MAY 27, 2020

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. But you can’t expect to be successful in digital marketing without a solid plan. Plan Your Content. Measure and Optimize.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions. Keep reading!

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Scoop.it!

APRIL 12, 2022

This is where a content marketing strategy comes in handy. How content marketing can help your personal branding. Content marketing is a long-term approach that uses the creation and distribution of relevant, high-quality content consistently to attract and foster strong relationships with your audience.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Marketing Insider Group

JULY 24, 2024

Use clear calls-to-action (CTAs), optimize landing pages, and offer incentives like eBooks or free trials to encourage visitors to share their information. As a result, SEO (Search Engine Optimization) is vital for content marketing success as it improves your content’s visibility on search engines, driving organic traffic to your site.

Content Marketing 120

Content Marketing Marketing Marketers Customer Acquisition 120

Search Engine Land

APRIL 3, 2023

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. And if your appetizer (your ebook) impresses, your audience is likelier to partake in your main course (your products/services). What is an ebook?

eBook 85

eBook Promotion Shipping Entertainment 85

Neil Patel

JUNE 14, 2021

If so, you need to focus your efforts on inbound marketing strategies for your startup. It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Inbound Marketing Strategies for Start-Ups. Start an Influencer Marketing Campaign.

Inbound Marketing 140

Inbound Marketing Marketing Strategy Marketing Marketers 140

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Rock Content

JULY 28, 2023

In fact, 79% of marketers surveyed by the Content Marketing Institute (CMI), stated that interactive content improves messaging retention. We all know rich materials are the basis of all content marketing strategies. I’m talking about interactive ebooks, calculators, infographics, assessments, and so on.

Marketing Strategy 98

Marketing Strategy Transform eBook User-Generated 98

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Define your target audience. Make an email schedule.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

Rock Content

FEBRUARY 16, 2024

Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. Start by devising a marketing strategy that may include both online and offline elements. Establish a marketing budget. Develop various content marketing strategies. email campaigns).

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. YouTube has the power of Google behind it.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

Hubspot Marketing

JANUARY 27, 2025

Most of those respondents also say blogging is still pretty crucial to their broader marketing strategies. Well, despite all of the recent headwinds and all-over-the-boardness that a lot of my fellow content strategists can speak to, most of the marketers we surveyed were optimistic about the future of blogging. 5% are unsure.

Transform 109

Transform Marketing Marketers Thought Leadership 109

OnDemand CMO

MARCH 3, 2023

I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. So I’m going to break down and itemize each step to help you turn your content marketing strategy into a real strategy, and hopefully save you time and money in the process.

Marketing Strategy 86

Marketing Strategy Whitepaper Shoppers Marketing 86

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Why Marketers Need to Create a Content Marketing Strategy.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Adobe Experience Cloud Blog

MARCH 19, 2020

And the ROI is clear: Marketers are seeing up to 450% return on new revenue on their integrated direct mail campaigns. . When it comes to go-market-strategy, utilizing offline channels has become table stakes. . W e believe authentic relationships with your buyers and customers are achievable in a cluttered, digital world.

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

SocialPilot

DECEMBER 23, 2024

Craft a compelling call-to-action for our new eBook on [topic]. For example, instead of asking for marketing tips, ask for content marketing strategies for a small online business. This creative approach helps you come up with unique copy, adding a fresh perspective to your social media marketing strategy.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Hubspot Marketing

JANUARY 6, 2021

Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. 55% of top landing page submissions on the HubSpot blog came from Ebook offers. Landing pages are a valuable piece of your marketing strategy.

eBook 145

eBook Customer Acquisition User-Generated Marketing Strategy 145

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper User-Generated 78

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Think in terms of 'if' and 'then.'. Software is simple.

eBook 145

eBook CRM Marketing Marketers 145

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.”

SEO 98

SEO Content Marketing Entertainment PR 98

Hubspot Marketing

MAY 29, 2023

These insights allow marketers to optimize the landing pages and improve the customer experience for better website engagement. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. AI is missing the critical thinking and research that offer authentic perspectives.

Whitepaper 139

Whitepaper eBook User-Generated Marketing 139

OnDemand CMO

JANUARY 10, 2025

Its the year for bold marketing moves and decisive action. In Part 1 of this series, we explored how embracing AI, redefining your messaging, and prioritizing efficiency can set your marketing strategy apart. Educational Resources : eBooks, webinars, white paperstheyre more than lead magnets.

Thought Leadership 52

Thought Leadership eBook Marketing Marketers 52

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. May 2nd, 2023, the ebook can be advanced ordered, but the physical book for some reason cannot.

Marketing Strategy 97

Marketing Strategy B2C CMO Marketing 97

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. Maybe a competitor has published a blog on a particular topic—can you do them one better by developing a longer form eBook on the subject that dives deep or includes more updated information or statistics? What will be worth their time?

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Hubspot Marketing

NOVEMBER 5, 2024

But, when it comes to B2C marketing, the audience persona is likely just one individual. Instead of appealing to a broad group of people, B2C marketers can get oddly specific in their personalized marketing strategies. This is also why it’s really important to create compelling content, like case studies and ebooks.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Content Marketing Planning Template. Ebook Templates.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise? Interactive ebooks. Calculators. Simulations.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

OnPassive Marketing

MAY 12, 2022

Ebooks are another great type of content for lead generation. By offering an ebook on a relevant topic, you can capture the attention of leads who are interested in learning more about what you have to offer. Be sure to include a CTA in your ebook so that readers can contact you for more information.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126