Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise? Interactive ebooks. Interactive Content Stands Out.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Adobe Experience Cloud Blog

MARCH 11, 2014

In today’s connected world, your content marketing needs to stand out, integrate your 360° branding , and be consumable across social media platforms and devices. All of these qualities are part of your visual content marketing strategy. If so, try to work that theme into the ebook’s language.

eBook 134

eBook Transform Entertainment Thought Leadership 134

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. Maybe a competitor has published a blog on a particular topic—can you do them one better by developing a longer form eBook on the subject that dives deep or includes more updated information or statistics? Transform old blogs into videos.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Sprout Social

JULY 18, 2016

But it is important to create a content marketing strategy specific to your goals and audience. Whether you are starting a content marketing plan from scratch or just need to refine your strategy, below are some things to consider. What Do You Want to Achieve in a Content Marketing Strategy & Why?

Marketing Strategy 111

Marketing Strategy Content Marketing Transform Marketing 111

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical.

Transform 52

Transform Marketing Mix User-Generated eBook 52

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 77

Customer Transform Energy Health 77

Use Insider

NOVEMBER 18, 2024

Generative AI will revolutionize productivity—and change the way teams work During our conversation, Amy and I explored the transformative power of Generative AI. Finally, if you’re a retailer looking for some last-minute ideas to fill in any gaps in your holiday plans, check out our “ Peak Holiday Season Power Plays ” eBook.

Retail 59

Retail Customer Health Customer Journey 59

Backlinko

MARCH 25, 2025

They use display advertising and sell multiple machine learning ebooks and tutorials. Theyre also in various affiliate marketing programs. This helps readers separate fact from marketing hype. Self-Care Self-care has quietly transformed from buzzword to established niche, with impressive 250% growth over the past decade.

Real Estate 101

Real Estate Health Affiliate Marketing Non-Profit 101

Marketing Insider Group

JUNE 18, 2024

This article explores why brand publishing is crucial for modern organizations and how this approach can transform their engagement strategies. Get ready to learn about the power of content marketing and discover how your brand can thrive by thinking and acting like a publisher. What Is The Future of Content Marketing?

Branding 121

Branding Transform Marketing Marketers 121

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] 09:15] Leadership In other words: Vision, direction setting, and aligning marketing strategies with your overarching business objectives. 09:01] Strategy First Lastly, Strategy First!

CMO 88

CMO Customer Journey Transform User-Generated 88

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. Content engagement: Do your guides and comparison content keep potential customers engaged?

Customer Journey 129

Customer Journey Customer Energy Transform 129

Rock Content

JANUARY 27, 2021

So, marketing analytics focuses on these data, creating a data-driven structure and culture, allowing the company to track, collect, and analyze data strategically , to achieve its marketing objectives. With tracking, you have access to information about the performance of your marketing strategies. Collect data.

Analytics 105

Analytics Marketing Strategy Marketing Marketers 105

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Updating older content is another strategy to refresh existing content without costing money.

Whitepaper 130

Whitepaper Transform PR eBook 130

Rock Content

OCTOBER 12, 2020

If you follow our blog, you already understand the many ways that a Content Marketing strategy can impact your results. In addition to increasing your brand’s reach on the internet, this approach facilitates the generation and qualification of leads , resulting in increased sales and greater authority in the market.

eBook 126

eBook Transform User-Generated SEO 126

Marketing Insider Group

JUNE 22, 2020

The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. The final step requires aligning those journeys with content strategy decisions and ROI measurement. We need to start by reframing B2B content marketing strategy to be audience-centric. Quick Takeaways.

Market Trends 141

Market Trends Content Marketing Customer Journey Transform 141

Adobe Experience Cloud Blog

APRIL 17, 2015

Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Marketing automation software is not just a fancy synonym for customer relationship management software.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

OCTOBER 13, 2017

Use it as a chapter in an ebook. Transform the effort put into creating the content into something valuable. SimilarWeb— SimilarWeb allows marketers to take analytical insights to the next step by seeing competitor analytics and comparing the effectiveness of each business’ marketing strategies.

Analytics 134

Analytics SEO Transform User-Generated 134

Marketing Insider Group

JUNE 1, 2015

She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. Very few content marketers hit a home run each time they step up to bat. Not Documenting Your Content Marketing Strategy . This is one of her best yet.

Content Marketing 111

Content Marketing Transform eBook Fashion 111

Rock Content

JUNE 30, 2020

This is an important fact when considering how your Content Marketing strategy can best contribute to your overall revenue goals. This is a specially good strategy for people and businesses with an affiliate marketing strategy. Interactive ebooks. How’s the interactive content scenario?

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Marketing Insider Group

JULY 13, 2015

As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make. Don’t make the same mistake twice and learn from the most common ones we see brands making in their content marketing efforts. NOT DOCUMENTING YOUR CONTENT MARKETING STRATEGY.

Content Marketing 110

Content Marketing Transform eBook Fashion 110

Hubspot Marketing

MAY 9, 2023

Now let's get into the different prompts you can use for your marketing strategy. AI can empower marketers to attract more potential customers based on buyer persona characteristics if specified in the AI prompt. Write a guest post for a popular industry blog discussing the impact of [product] on [marketing strategy].

Whitepaper 140

Whitepaper Transform Promotion Marketing 140

Rock Content

APRIL 26, 2023

Generative AI solutions are already part of the tools available to professionals and brands that want to produce content, be it a blog post, a video or an ebook. However, AI is just another option in the toolbox of those who know what goals they want to achieve through content marketing.

Content Marketing 96

Content Marketing Transform eBook Marketing 96

Spiralytics

FEBRUARY 4, 2025

Offering insightful blog posts or engaging eBooks that solve pain points can drive better conversions and interactions. Tracking post-marketing efforts lets you see what kind of marketing strategies worked and what most of your audiences resonated with. Ready to take your content remarketing to the next level?

eBook 52

eBook Transform Analytics Digital Marketing 52

Vertical Response

APRIL 19, 2025

A well-designed form can transform casual visitors into engaged email subscribers, setting the stage for high converting campaigns that drive your email marketing strategy forward. By integrating discounts and promotions into your email marketing strategy, you can create high converting campaigns that drive substantial results.

Email Marketing 52

Email Marketing User-Generated Promotion Real Estate 52

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly. Like keyword research, content creation is a labor-intensive process.

Whitepaper 134

Whitepaper Transform User-Generated Marketing 134

Marketing Insider Group

MARCH 8, 2021

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Social Triggers.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Rock Content

AUGUST 25, 2020

However, today they are central to all market practices , especially as part of Content Marketing strategies. Such context is fundamental to an Inbound Marketing strategy, where effectiveness connects to an additional step in personalized content: the buyer persona. In his publication on Marketing 3.0,

Transform 95

Transform Whitepaper User-Generated Law 95

Use Insider

AUGUST 21, 2023

They understand that every marketing strategy worth its salt relies on careful preparation, so it’s important to think strategically and make the necessary adjustments to your website before peak season hits. Discover more peak season solutions from some of the world’s top-performing brands in our new peak ebook, Peak-a-boo !

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52

Marketing Insider Group

FEBRUARY 22, 2023

Quick Takeaways: The biggest content marketing trend is moving a buyer-centric content marketing strategy. The final step requires aligning those journeys with content strategy decisions and ROI measurement. The answer: Successful content marketers map content to the buyer journey! Many companies make that mistake.

Customer Journey 135

Customer Journey Transform Content Marketing Thought Leadership 135

Rock Content

NOVEMBER 11, 2020

It is a phenomenon that results from the connectivity reached by digital transformation , which has allowed clients to connect directly with brands using the internet. As Digital Marketing is an extremely competitive environment, the companies that manage to be more effective in this relationship are ahead of the others.

Branding 122

Branding User-Generated Transform Marketing 122

Adobe Experience Cloud Blog

JUNE 2, 2016

In order for marketers to be successful, buyer interactions and behaviors must be analyzed in order to glean insights on how to maximize engagement and conversions. Actionable Tip: Implement an engagement marketing strategy to build life-long, personalized relationships. Prediction #5: Predictive and Propensity Modeling.

Thought Leadership 91

Thought Leadership Transform Marketing Automation Platform Marketing 91

Rock Content

SEPTEMBER 21, 2020

This is why data collection is a constant task that aims to gather all this content to analyze it and transform it into strategic information. If digital is the main environment nowadays, and virtually every marketing strategy goes through it, we can assert that data provides everything the business manager needs to know.

Transform 80

Transform User-Generated Key Performance Indicator Marketing 80

Sachs Marketing Group

AUGUST 12, 2023

Digital marketing strategies for small businesses encompass a range of online marketing techniques and tools to reach and engage a targeted audience. These strategies are vital for small businesses aiming to increase their online visibility, attract new customers, and compete with larger companies.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients?

eBook 104

eBook Marketing Plan Influencer Marketing Marketing 104

Rock Content

MAY 21, 2020

No other area in the market is as prepared as tech businesses to embrace and own their online presence. It is an advantage, yes, but it also means you have to compete for space against a lot of players with consistent and consolidated Digital Marketing strategies. Our first tip is more like a concept than a strategy.

Content Marketing 72

Content Marketing Transform eBook Marketing 72

Marketing Insider Group

AUGUST 30, 2021

They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc. I fundamentally believe that empathy is the most powerful force in B2B marketing – Alan Cohen, Chief Commercial Officer, Illumio. This is why you want customer advocates.

Whitepaper 141

Whitepaper CMO Marketing Marketers 141

Bannerflow

APRIL 19, 2022

As a result, organisations across many industries now recognise the importance of a strong and effective digital marketing strategy. Let’s look more closely at the importance of advancing your digital marketing strategies and the core areas of digital marketing to consider for business growth. . Content marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52