Sprout Social

AUGUST 25, 2016

While it’s easy to recognize the need for a robust social media video marketing strategy, it’s more difficult to actually create your own plan that sets you apart from every other video online. Creating Cost-Effective Social Videos. Creating Cost-Effective Social Videos. The Microphone.

Video Marketing 75

Video Marketing Marketing Strategy Customer Acquisition Marketing 75

Marketing Insider Group

MAY 27, 2020

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. But you can’t expect to be successful in digital marketing without a solid plan. Content marketing. Email marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

SMA Marketing

MARCH 16, 2023

A well-rounded content marketing strategy will help you connect with your ideal buyer, move potential customers through a buyer's journey, and delight your clients to improve retention. However, it's the cornerstone of every digital marketing strategy because of all the different ways you can repurpose a long-form piece of content.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Bannerflow

APRIL 19, 2022

As a result, organisations across many industries now recognise the importance of a strong and effective digital marketing strategy. Let’s look more closely at the importance of advancing your digital marketing strategies and the core areas of digital marketing to consider for business growth. . Content marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Lynton Web

DECEMBER 21, 2021

Much like 2020, 2021 left marketers digging deep into their marketing strategy repertoire to find ways to attract and nurture leads and customers. Here are a few powerful marketing strategies to consider prioritizing in 2022. SMS Marketing. SMS marketing blew up in 2020 into 2021 with the advent of COVID-19.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Why Marketers Need to Create a Content Marketing Strategy.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 112

Digital Marketing Marketing Strategy B2C Marketing 112

Hubspot Marketing

JANUARY 6, 2021

Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. If you already use video as a part of your marketing, incorporating it into your landing page strategy can help you increase conversion rates.

Customer Acquisition 145

Customer Acquisition eBook User-Generated Marketing Strategy 145

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company.

Video Marketing 74

Video Marketing Marketing Marketers eBook 74

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing? Pain Points.

Digital Marketing 133

Digital Marketing Whitepaper Marketing Marketers 133

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Updating older content is another strategy to refresh existing content without costing money.

Whitepaper 130

Whitepaper Transform PR eBook 130

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. Video is now! So back to the question.

Video Marketing 67

Video Marketing Marketing Marketers eBook 67

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. According to recent statistics : 70% of marketers invested in SEO in 2021. b i llion in 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. Video is now! So back to the question.

Video Marketing 55

Video Marketing Marketing Marketers eBook 55

Hubspot Marketing

NOVEMBER 30, 2022

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Digital marketing is measurable.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

FEBRUARY 2, 2021

For example, posting on social media can be virtually free, but paying for Google Ads or investing in a comprehensive content marketing strategy can be pricey. General costs for each digital marketing channel (to compare). If their digital marketing strategies are more successful than yours, go where they are to catch up.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Rock Content

JUNE 24, 2020

Videos are a must-have in a Digital Marketing strategy, and they sure can help you reach other businesses more effectively. hours of video online every single day; 85% of the companies are so happy with their video results that they plan to increase spending in 2020. Infographics.

eBook 72

eBook Logistics User-Generated Traditional Marketing 72

verse.ai

OCTOBER 1, 2024

The modern B2C content marketing checklist As the importance of B2C content marketing is well-established, it’s vital that your marketing strategy is up-to-date. Here are six essentials to a successful, modern content marketing strategy. Is your content marketing team doing these six things?

B2C 59

B2C Content Marketing CRM Marketing 59

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. The Content Marketing Institute knows this and makes a point to share current content marketing trends every year in a blog post. I can’t be the only marketer who’s nosey, right?

User-Generated 80

User-Generated Marketing Marketers Advertisers 80

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? Video Marketing: LinkedIn is the perfect place to practice video marketing if your business has yet to explore its benefits.

Marketing Mix 137

Marketing Mix Thought Leadership Manufacturing Finance 137

Vertical Response

FEBRUARY 20, 2023

To do this, it is important to start by digging into the online activities of your current customers and leads. A great way to create such content is to speak directly to your target audience and tailor it so that each piece of information you provide is directly solving a problem they could be having.

Marketing 69

Marketing Marketers eBook Email Marketing 69

Marketing Insider Group

OCTOBER 18, 2021

Your blog is the foundation of your content marketing strategy. Some of the most commonly used (and effective) types of gated content include ebooks, whitepapers, checklists, templates, and how-to videos. Create videos. Cisco predicts that video will account for 82% of all online traffic by next year.

Customer Acquisition 140

Customer Acquisition Content Marketing Customer Whitepaper 140

Hubspot Marketing

MARCH 25, 2021

To help marketers answer the question above, we surveyed nearly 300 consumers using Lucid software to learn if reading company blog posts had ever led them to make purchases from that brand. Do Blog Posts Lead to Purchases? In that case, you might need to focus on lead-nurturing rather than sending blog readers directly to a purchasing page.

Shoppers 145

Shoppers Energy eBook Promotion 145

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Buzz Marketing. Content marketing is a creating, publishing, and distributing content to your target audience.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

JANUARY 19, 2021

With CM, your business can realize exponential growth if you properly execute sound strategies. How to Tell If Your Content Marketing Strategy is Working. Learn how to set your content marketing team up for success and measure your results to see how well your strategies work over time. Here’s a basic blueprint.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Sprout Social

JULY 9, 2020

From infographics to blog posts to video tutorials, you’ve most assuredly been at the receiving end of content marketing. On brand teams, it’s sometimes a standalone effort or handled as a segment of an overall marketing strategy. Content marketing looks different for everyone and there are multiple ways to go about it.

Content Marketing 123

Content Marketing Manufacturing Marketing Marketers 123

Rock Content

NOVEMBER 5, 2023

If you run a small or new business, are working with a limited budget, or are completely new to marketing budgets, going quarterly may give you a better chance to figure out what works best for your company and goals. Examples include blog posts, ebooks, SEO content, and video marketing content.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Neil Patel

JANUARY 8, 2021

Ready to overhaul your channel and ensure you’re getting the most from your video marketing strategy? First, establish your brand identity and create a clear, consistent marketing strategy. Once you’ve established your identity, you’re ready to begin, starting with the highlight video. Let’s get started.

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

Rock Content

MAY 5, 2020

The objectives may be achieved through different types of content too, like blog posts, ebooks, infographics, videos, quizzes, templates, datasheets, and so on. Content Marketing is oriented by a funnel , that also influences the type of content to be used. In an Inbound Marketing strategy, email is an important part of success.

Digital Marketing 101

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 101

Adobe Experience Cloud Blog

JANUARY 3, 2018

In fact, whiteboard videos can also be a part of your broader education-based marketing strategy. The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Sprout Social

JULY 9, 2020

From infographics to blog posts to video tutorials, you’ve most assuredly been at the receiving end of content marketing. On brand teams, it’s sometimes a standalone effort or handled as a segment of an overall marketing strategy. Content marketing looks different for everyone and there are multiple ways to go about it.

Content Marketing 91

Content Marketing Manufacturing Marketing Marketers 91

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. So, without further ado; The Top 25 Influencers in the World of Content Marketing.

Content Marketing 93

Content Marketing Marketing Marketers Thought Leadership 93

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134

Lusha

JULY 21, 2024

Answering these questions will help you gain a clear picture of your target audience, which will guide your entire marketing strategy. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Rock Content

NOVEMBER 21, 2018

If your audience learns something from your eBook, attends and asks questions during your informational webinar, or applies your tips from a blog post, you are building credibility and connecting with them as a trusted resource. #2: 4: Short Product Videos Are Capturing Attention—and Winning Sales.

Content Marketing 49

Content Marketing eBook Marketing Marketers 49

Hubspot Marketing

JULY 10, 2018

Best of all, we'll show you effective strategies and impressive real-world examples for each. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product? Facebook Lead Ad.

Inbound Marketing 140

Inbound Marketing User-Generated Whitepaper Email Marketing 140

Exposure Ninja

OCTOBER 16, 2023

Once set up, email marketing can run in the background, 24/7. Some examples of automated emails are: Someone downloads an ebook in exchange for their email address, and over the next month, receives emails offering more insight, advice and a gentle sales pitch.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52