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What is interactive white paper and how to use them in your strategy

Rock Content

The most popular are ebooks, infographics, videos, and blog posts. White papers represent another relevant type of content but have been losing space over time. Despite having the power to inform the reader about more complex subjects, it’s still under-used in marketing, except for more sophisticated strategies.

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What Is a Whitepaper? [FAQs]

Hubspot Marketing

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. In tech, a whitepaper usually describes a theory behind a new piece of technology. In tech, a whitepaper usually describes a theory behind a new piece of technology.

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What Exactly Is an Inbound Marketing Campaign? It's More Than eBooks.

Kuno Creative

When you experience any marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create a content offer like an eBook, publish it with a landing page, send an email promoting it to a list and hope it moves the needle in the right direction.

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Insider Tips for Using ebooks in Your Content Marketing

OnDemand CMO

There’s no denying the appeal of ebooks: sleek and lightweight, these can live on your iPad or Kindle and are so popular that they even outsell physical books on Amazon. While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. What should you write about in your ebook?

eBook 87
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How to Market an Ebook: 21 Ways to Promote Your Content Offers

Hubspot Marketing

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 145
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10 Ways to Build a Winning Law Firm Content Marketing Strategy

Scoop.it!

The constant availability of new information makes content marketing efficient for law firms to showcase their excellence and engage with potential clients. Law firms should have and implement a solid content marketing strategy to build trust, attract qualified leads, and establish themselves as authorities.

Law 59
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How to have the best email marketing strategy

illumin

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Define your target audience. Make an email schedule.