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Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.
Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.
There are a number of ways to promote your blog online, and the best strategy will vary depending on your goals and audience. Pre-promotion checklist Before we dive into the strategies, there’s one important thing you need to do first: make sure your blog is ready for promotion. Not all blog posts are created equal.
Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.
Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. However, 72% of marketers don’t track the return they’re gaining through this channel.
Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Hence, SEO and PPC are the two most crucial aspects of digital marketing.
SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. What is content marketing? What is content marketing? It’s marketing but in a nice, non-sales-focused way.
Your affiliate keyword marketing success depends on many things. That’s why in this guide, you’ll learn about the importance of keyword research in affiliate marketing, different types of keywords, and how to target them in your content. What is affiliate marketing? Image Source.
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See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. I am trained with MarTech content. Updated answer: Sure!
When you experience any marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create a content offer like an eBook, publish it with a landing page, send an email promoting it to a list and hope it moves the needle in the right direction.
You handle the marketing and customer service, while the supplier handles the rest. Ebook publishing. If you have writing skills and have always wanted to publish a book, self-publishing an ebook can be a great side hustle. Affiliate marketing. This can be a great way to monetize your knowledge and skills.
But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.
And that’s fantastic news for ebook creators. The ebookmarket should hit $14 billion in the U.S. It will expand to an expected global market of 1.1 But even in a hefty market like that, success isn’t guaranteed. If you want to sell ebooks in this climate, you’ll need to stand out from the other sellers.
This guide covers actionable strategies like ads, subscriptions, and affiliate marketing. Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing. Learn how to turn your digital content into steady income.
Imagine this: You land on a website for the first time, and before you even consider buying, something grabs your attentiona helpful ebook, a free checklist, or a discount code. This isnt just a friendly offer; its one of the most effective marketing tools online: the lead magnet. All you need to do is enter your email to get it.
Ebooks have been around since the dawn of the digital age. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Ebooks are convenient; you can read them anywhere. Especially if you know how to create an ebook for free.
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Creating yo ur own group is an inexpensive and effective way to reach your target market. In this post, I’m going to cover everything you need to know to start and grow your own successful Facebook group and how to use it to market your business. It’s important to have a specific target market in mind for your Facebook group.
In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.
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Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?
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Let’s get real about B2B content marketing. It’s full of jargon, self-promotion, and fluff. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation. Most of it sucks. Image: CMI.
Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it's valuable to know which strategies will offer the highest ROI. For more marketing strategies, check out this episode of Marketing Against the Grain. Consider influencer marketing.
What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?
Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.
Its the year for bold marketing moves and decisive action. In Part 1 of this series, we explored how embracing AI, redefining your messaging, and prioritizing efficiency can set your marketing strategy apart. Know Your Audience Better Than They Know Themselves Mass marketing is a relic of the past. Trying to appeal to everyone?
Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. In this article, we’ll cover all things trigger marketing, including its benefits, example, and the steps to leverage it. What is trigger marketing? The Benefits of Trigger Marketing. How to Use Trigger Marketing.
Content upgrades can take many forms: Checklists Cheatsheets Templates Swipe files Spreadsheets Mini ebooks Data reports Quizzes Email courses HubSpot often deploys this strategy. In an article on creating a marketing plan, they offer a free marketing plan template so that readers can more easily implement what theyve learned.
But, conversations are what the goals should always be with marketing.” B2C CRO Let’s face it: Conversion rates vary across markets. Even though over 60% of B2B and B2C leaders are leveraging AI tools for marketing, the marketing and conversion strategies that work well for each market are very different.
As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.
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Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy. We cover that below.
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Bonus: Get your hands on our latest “ Trending Hashtags Ebook ” and start 2025 with a banger. TRY SOCIALPILOT NOW 4 Key Benefits of Using Hashtags in Social Media Marketing Hashtags provide additional context and branding edge to your posts. Most marketers believe using 1-3 hashtags work best on most platforms.
26% of respondents claim blogs deliver “strong marketing results”. 26% of respondents claim blogs deliver “strong marketing results”. What’s the performance of blogs compared to other channels? Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs.
As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems.
Examples include ebooks, templates, online courses, audio files, and design assets. Plus, modern tools make it easier than ever to design, deliver, and market your offer using platforms like AWeber for email marketing or simple e-commerce tools for checkout and delivery.
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