Hubspot Marketing

JANUARY 22, 2025

As a content marketer, I cant help it theres that perfect word hiding somewhere. Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience. Thats a ton of wasted marketing potential. Understand user behavior.

Place 118

Place User-Generated eBook Marketing 118

Martech

SEPTEMBER 11, 2024

We now can generate more content than ever before, but should we? Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content. Webinars were hit or miss.

eBook 135

eBook User-Generated Content Marketing Customer 135

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. I am trained with MarTech content.

Whitepaper 122

Whitepaper User-Generated eBook Analytics 122

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Help me craft a post that invites users to a product demo or trial session.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform 112

Transform User-Generated Marketing Marketers 112

Marketing Insider Group

DECEMBER 4, 2024

Content recycling strategies take the valuable information from older posts and present it in a way that appeals to fresh audiences, helping maintain relevance in a constantly evolving market. Find content that has generated backlinks. Identify articles that have led to user engagement or conversions.

eBook 73

eBook Transform User-Generated SEO 73

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. The better your marketing funnel, the more sales you can capture. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics.

Customer Journey 85

Customer Journey User-Generated Marketing Marketers 85

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Jeff Bullas

JANUARY 3, 2023

Your affiliate keyword marketing success depends on many things. That’s why in this guide, you’ll learn about the importance of keyword research in affiliate marketing, different types of keywords, and how to target them in your content. What is affiliate marketing? Image Source.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. What is content marketing? What is content marketing? It’s marketing but in a nice, non-sales-focused way.

SEO 98

SEO Content Marketing Entertainment PR 98

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

User-Generated 80

User-Generated Marketing Marketers Advertising 80

Hubspot Marketing

NOVEMBER 5, 2024

But, conversations are what the goals should always be with marketing.” B2C CRO Let’s face it: Conversion rates vary across markets. Even though over 60% of B2B and B2C leaders are leveraging AI tools for marketing, the marketing and conversion strategies that work well for each market are very different.

B2C 125

B2C Millennials Customer Journey User-Generated 125

Vertical Response

AUGUST 5, 2024

This guide covers actionable strategies like ads, subscriptions, and affiliate marketing. Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing. What is Content Monetization?

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Social media SEO is more about how well your content engages and aligns with user intent within a platforms ecosystem.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.

Whitepaper 122

Whitepaper User-Generated Thought Leadership Copywriting 122

AWeber

NOVEMBER 14, 2023

And that’s fantastic news for ebook creators. The ebook market should hit $14 billion in the U.S. It will expand to an expected global market of 1.1 But even in a hefty market like that, success isn’t guaranteed. If you want to sell ebooks in this climate, you’ll need to stand out from the other sellers.

eBook 104

eBook Real Estate Price Marketing 104

Martech

NOVEMBER 13, 2023

” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? The post User-generated content from Catch+Release fuels success for cybersecurity firm F5 appeared first on MarTech. In your inbox.

User-Generated 100

User-Generated Price eBook Branding 100

Animalz blog

MAY 15, 2025

Many companies are generating more search impressions through strong content, yet average CTR continues to fall. A growing number of keywords that trigger AIO results and capture user attention before they ever reach the organic listings. And that figure is only expected to grow. At Animalz, weve seen this trend firsthand.

Thought Leadership 106

Thought Leadership User-Generated SEO eBook 106

AWeber

JULY 9, 2024

You know a landing page can be a powerful marketing tool, but getting started from scratch can feel daunting. Whether it’s selling an ebook, signing up for an event, or capturing an email address, keep your main goal in mind. No doubt, this page is the thing that will make your email list sprout faster than flowers in May.

Transform 93

Transform eBook Shipping User-Generated 93

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

SocialPilot

FEBRUARY 13, 2025

Bonus: Get your hands on our latest “ Trending Hashtags Ebook ” and start 2025 with a banger. It acts as a grouping tool that helps users discover posts related to specific topics, like using #travelDiaries to find vacation stories. Generally, the brand name and its tagline are typical choices for branded hashtags.

Social Media Marketing 82

Social Media Marketing User-Generated Marketing Marketers 82

Buffer Marketing

APRIL 29, 2025

To be eligible for Instagram shopping, your business must: Be located in a supported market where Instagram shopping is available (that includes the U.S., 5 ways to improve your Instagram sales strategy When you’re selling on Instagram, that moment your post catches a user’s eye is already a win.

Gen Z 109

Gen Z Influencer Marketing Manufacturing User-Generated 109

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 137

Whitepaper eBook User-Generated Marketing 137

AWeber

MAY 19, 2025

Examples include ebooks, templates, online courses, audio files, and design assets. Plus, modern tools make it easier than ever to design, deliver, and market your offer using platforms like AWeber for email marketing or simple e-commerce tools for checkout and delivery.

Product 59

Product eBook Transform Non-Profit 59

Backlinko

JULY 26, 2024

26% of respondents claim blogs deliver “strong marketing results”. 26% of respondents claim blogs deliver “strong marketing results”. Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs. Check out these stats on the benefits of blogging.

B2C 89

B2C User-Generated eBook SEO 89

Hubspot Marketing

JANUARY 20, 2023

Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it's valuable to know which strategies will offer the highest ROI. Invest in user experience insight tools to monitor user behavior. Revise landing page copy. Forums like Reddit can help too.

eBook 143

eBook CRM User-Generated Marketing 143

Marketing Insider Group

AUGUST 10, 2021

Calls-to-Action (CTAs) are everything in B2B marketing. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Download eBook Now. Copy: The text of your CTA must include strong action words.

eBook 145

eBook User-Generated Whitepaper Education 145

Unbounce

JANUARY 6, 2025

Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Updated on January 6, 2025.

Price 111

Price User-Generated Copywriting Analytics 111

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Transform 52

Transform Marketing Mix User-Generated eBook 52

Exposure Ninja

APRIL 25, 2025

In 2025, content marketing isn’t optional. It powers your Search Engine Optimisation (SEO) , fuels your lead generation, and keeps your brand front of mind across every stage of the buyer journey. Download my free copy Key Takeaways: Why Is Content Marketing Important? And it can deliver serious long-term returns.

Content Marketing 52

Content Marketing User-Generated PR Real Estate 52

Vertical Response

MAY 18, 2025

Email marketing is a powerful strategy for businesses to connect with their audience directly. Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy. We cover that below.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Content Marketing 145

Content Marketing Key Performance Indicator User-Generated Whitepaper 145

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130