Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

In his keynote, Jonathan Mildenhall, VP of Global Advertising Strategy and Creative Excellence at Coca-Cola, shared the company’s new marketing mission statement: Content 2020. Team members can write for your blog, contribute to an eBook, or sit down with you to brag about their latest victory.

Content Marketing 134

Content Marketing Thought Leadership eBook Logistics 134

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on? Category Pages Organized by Topic.

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

Adobe Experience Cloud Blog

AUGUST 12, 2015

Businesses are jumping into the podcast world as a hot new marketing channel —and as a new source of direct revenue. Many companies are embracing podcasts as a fresh component of their content marketing strategy. Download my free ebook, Podcast Law , at PodcastLawGuide.com.

Law 134

Law Thought Leadership eBook Advertising 134

Adobe Experience Cloud Blog

JANUARY 25, 2013

As part of that, you have to look beyond lead acquisition and conversion to measure progress at all relevant phases in order to prove marketing accountability. To reach today’s buyers, marketers need to launch new marketing programs and may need to engage differently with the product management and sales teams during the process.

Management 131

Management Transform CMO eBook 131

Duct Tape Marketing

OCTOBER 1, 2013

Customer Reviews the Hidden Local SEO Gem written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Free ebook – Marketer’s Guide to Customer Reviews. Download the free ebook here. I teamed up with the folks at Grade.us

SEO 77

SEO Customer eBook Marketing Strategy 77

AWeber

MARCH 16, 2023

The marketing funnel is a tool that helps you visualize the customer journey, or the path a prospect takes as they become familiar with your company, from introduction to conversion (and hopefully beyond). Your marketing funnel should include the following 5 stages: awareness, consideration, conversion, loyalty, and advocacy.

Email Marketing 121

Email Marketing Customer eBook Education 121

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Martech

MARCH 22, 2024

Many major marketing tools already use AI models and machine learning to work behind the scenes. At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content.

Transform 122

Transform Content Marketing Marketing Marketers 122

Marketing Insider Group

AUGUST 12, 2020

Expanding your online tribes will allow you to expand your reach into new markets. As you identify new customer segments, create customer personas for those as well. Encourage them to share with their friends and colleagues.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Sprout Social

NOVEMBER 8, 2021

One thing you should be doing on your Instagram Stories regularly is sharing links — or at the very least promotional graphics — for your blog content and other educational resources like ebooks, podcasts, videos, etc. When you’re starting a new marketing campaign, consider including Instagram Story Highlights.

Food 144

Food eBook Education Promotion 144

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation.

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketing 107

Hubspot Marketing

MAY 27, 2022

Chances are that one advertising platform will work best for a new ad campaign. While it’s not worth spending your entire ad budget to blanket the Internet with new marketing efforts, it’s worth dipping your toe into multiple ad platforms to see what sticks. The caveat? You won’t know which one until you try them all.

Advertising 143

Advertising Advertisers Real Estate Customer 143

Adobe Experience Cloud Blog

JANUARY 13, 2017

Additionally, marketing can see how many top-of-the-funnel emails leads received, how many pieces of content they engaged with, and more to understand how they were nurtured and whether the nurture stream they were part of was successful. Have you recently made the move to a more comprehensive marketing automation platform?

Marketing Automation Platform 112

Marketing Automation Platform Thought Leadership Marketing Marketers 112

Hubspot Marketing

MAY 14, 2019

Content marketing is a creating, publishing, and distributing content to your target audience. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Contextual Marketing. Global Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Duct Tape Marketing

JUNE 18, 2017

See, I had spoken with her towards the end of last year and she was pretty excited about her new marketing plan for the year. For the next 5 days, I’m going to write a post that explains in some detail how to attack each of the five steps above and at the end, I’ll collect it all in an ebook for you. So here’s my idea.

eBook 76

eBook Marketing Marketers Marketing Plan 76

Adobe Experience Cloud Blog

JULY 17, 2018

While live streaming is still a fairly new market given that many companies are still trying to fine-tune their approach, it’s certainly a craze to be a part of. And of course, we can’t forget the golden nuggets that enrich every piece of content our marketing team comes out with: customer quotes.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Rock Content

APRIL 24, 2023

And the site offers other content management services, so you can make each new marketing campaign a smashing success. No matter your business model, you can likely find someone to help you achieve your marketing or operational objectives. WriterAccess gives you more control over how you connect with freelancers.

Copywriting 98

Copywriting eBook Price SEO 98

AWeber

NOVEMBER 22, 2023

There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. But new marketers often spend so much time promoting their services that they can’t keep up with the workload. Step 1: Create a valuable, helpful ebook, tips list, or other type of lead magnet.

eBook 104

eBook Marketing Plan Influencer Marketing Marketing 104

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. You can download the full ebook here ! Co-branding can also help a company break into new markets, reach new customers and create unique value propositions.

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Marketing Insider Group

APRIL 14, 2021

Using data on verticals and pain points, you might even uncover new market segments for future products. If a user isn’t ready to receive a quote, book a meeting, or complete a purchase, just end the conversation with content that will nudge them along like: An eBook on how to pick the best solution. Verticals and pain points.

Customer Acquisition 135

Customer Acquisition Customer User-Generated Shipping 135

CXL

JUNE 2, 2022

Take this ebook offer from OptinMonster : OptinMonster offers website traffic conversion and monetization. This ebook offer is connected directly to that service while addressing that struggle for their audience. Touch 3: Marketing email. The first email your prospect receives should be contextual.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Marketing Insider Group

NOVEMBER 9, 2020

In some cases, however, marketing spend is up. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. The priority of these dollars was: Adopting new marketing technology. Developing new capabilities to fulfill transactions. Does Your Budget Align with Your Goals?

CMO 140

CMO Marketing Marketers SEO 140

Scoop.it!

APRIL 20, 2023

In this case, you’d need to solidify what new markets you’d like to target and how content marketing can help you enter them. For instance, let’s say you’ve designed some of the top real estate websites for agents in The Pacific Northwest, but you’d like to scale to even greater heights.

Marketing Plan 105

Marketing Plan Content Marketing Real Estate Whitepaper 105

Search Engine Land

JULY 26, 2023

Always-on marketing requires more planning, content, creativity, budget and time over standard short-term lead generation campaigns. All of this should be exciting to any marketer, but it will take time and persuasion to convince your company, especially your finance team, to approve. Making big bets can yield big returns.

Whitepaper 94

Whitepaper Finance User-Generated Marketing 94

Rock Content

SEPTEMBER 20, 2023

When to Create a Go-to-Market Strategy With any launch, you need a go-to-market strategy, regardless of whether you are a new entrepreneur, a start-up, or an already established company. Examples of when you need a GTM strategy include: Launching a completely new product or service. Relaunching your brand.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

Scoop.it!

MARCH 10, 2022

You need several different types of content for content marketing campaigns like ebooks, landing pages, blogs, articles, and more. Until recently.Recently some sly marketers have figured out they can transform the entire outflow of company emails as marketing elementsby making use of their company email signatures.

Content Marketing 110

Content Marketing Transform User-Generated Marketing 110

Search Engine Land

JUNE 26, 2024

Conversely, you can aggregate several related blog posts into an ebook or a comprehensive guide, providing a deeper dive into a topic your audience cares about. Similarly, translating content into different languages can open up new markets and expand your reach internationally.

Gen Z 71

Gen Z Transform Whitepaper Thought Leadership 71

Rock Content

MARCH 21, 2023

We’ve been studying Google in many different ways, and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise.

Global Marketing 97

Global Marketing Marketing Strategy SEO User-Generated 97

Rock Content

AUGUST 25, 2020

They are also ideal for instigating and directing a visitor’s attention to the CTA — usually a button to download a spreadsheet, infographic, or ebook. Email marketing. Email marketing is largely responsible for the popularization of Digital Marketing software. How to measure your results?

Transform 95

Transform Whitepaper User-Generated Law 95

Hubspot Marketing

AUGUST 21, 2023

Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? Are they publishing something new each week or once a month? How often does a new ebook or case study come out?

Shipping 98

Shipping Whitepaper Price eBook 98

Buffer Marketing

APRIL 10, 2024

View this post on Instagram A post shared by Andrea Fox- IG and Social Media Expert | Biz Coach (@timeofdre) Create and sell digital products : Develop ebooks, courses, presets, or templates that share your knowledge and skills with your audience. Digital products are easily scalable and can provide passive income once created.

Affiliate Marketing 118

Affiliate Marketing Non-Profit Finance Promotion 118

Duct Tape Marketing

NOVEMBER 17, 2014

Try – Now that they are wondering how your solution might work for them it’s time to shower them with eBooks, Webinars and very detailed how to information. A fully developed Marketing Hourglass is a thing of beauty, but it’s never really done and you can always go to work on adding to it and making it better.

Customer Journey 78

Customer Journey Marketing Marketers eBook 78

Lusha

JANUARY 26, 2021

Decide on new markets or niches to enter. Create the mother of all ebooks. Ebooks have long been a staple in B2B lead generation, but the gated vs. non-gated dilemma remains. A gated ebook is like holding your lead hostage. Since ebooks are lengthy, their rank power on search engines is pretty high.

eBook 52

eBook CRM SEO Management 52

Rock Content

JULY 13, 2023

However, if you have a persona in mind, it is also possible to predict issues that may come up and cover them , for example, in blog posts, ebooks , and case studies. If you do so, your email marketing strategy will be more effective. So, there must be blog posts, ebooks, and nurturing flows, among others, for each persona, ok?

CRM 98

CRM eBook Communications B2C 98

Unbounce

MARCH 12, 2024

Wide reach and market expansion Digital breaks down borders, opening up a world where your next customer could be from anywhere. You can tap into markets you never dreamed of, reaching those who need what you’ve got, no matter where they are. For ebooks, familiarize yourself with formatting tools like Scrivener.

Product 59

Product eCommerce eBook Shipping 59

Exposure Ninja

JULY 4, 2023

We mean, are you ready to dive headfirst into the world of AI marketing? AI is with marketers, not against us Read our free eBook to learn more about how to harness the power of AI Download this eBook What Is AI Marketing? Download our guide if you want to learn how to use AI in your marketing strategy.

eBook 52

eBook User-Generated Marketing Marketers 52

Lusha

NOVEMBER 11, 2024

Here are some tactics you can use to attract potential customers and capture their interest: Content Marketing : Create and share valuable content, such as blog posts, ebooks, whitepapers, and videos, to attract and engage your target audience. This helps you understand the opportunities and challenges.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52