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Seeing Orange for Days: My Top 4 Takeaways from Content Marketing World

Adobe Experience Cloud Blog

In his keynote, Jonathan Mildenhall, VP of Global Advertising Strategy and Creative Excellence at Coca-Cola, shared the company’s new marketing mission statement: Content 2020. Jodi Navta , VP of Marketing at Coyote Logistics , found herself building a marketing team from scratch when she joined the company in 2011.

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What's a Competitive Analysis & How Do You Conduct One?

Hubspot Marketing

Ensure you're meeting competitive shipping costs. Did you know expensive shipping is the number one reason for cart abandonment ? Nowadays, free shipping is a major perk that can attract consumers to choose one brand over another. Analyzing your competitor's website is the fastest way to gauge their marketing efforts.

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Do Chatbots Really Work for Customer Acquisition?

Marketing Insider Group

A single chatbot for acquisition, shipping questions, and customer service would be a huge undertaking in terms of text prompts and testing. Using data on verticals and pain points, you might even uncover new market segments for future products. Choosing from personalized product recommendations. Verticals and pain points.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

CXL

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. an ebook); Then you blast them with sales messaging (e.g., email, ads, retargeting, etc.) Now you need to know what type of content they want.

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From pixels to profits: How to sell digital products online

Unbounce

Selling physical products involves a whole host of responsibilities including inventory management, shipping, handling, and the occasional wrestling match with bubble wrap. The internet is a boundless marketplace where your creations can reach customers across the globe without the messiness of physical boundaries or shipping logistics.

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B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks.

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The Average B2B Lead Conversion Rates: B2B Benchmarks for 2023

Lusha

When starting a project, attacking a new marketing channel, planning a campaign, or even just checking you’re still on the right track, you need to be aware of some key B2B benchmarks for your industry. Benchmarks: B2B conversion rate by industry, website page, marketing channel, and device B2B Industry Rate Higher education 1.4%