Adobe Experience Cloud Blog

MAY 8, 2018

If the audience prefers short actionable content such as a checklist, a long ebook won’t be appealing to them. Even though all the new technologies and strategies available to B2B marketers can sometimes seem overwhelming, the premise of ABM is quite simple: treat each account and stakeholder as a market of one.

Marketing 134

Marketing Marketers Thought Leadership Analytics 134

Marketing Insider Group

DECEMBER 13, 2012

Second, we need the foresight to look at new technologies and tools to access it. The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy.

Retail 108

Retail eBook Analytics Marketing 108

Sprout Social

NOVEMBER 30, 2023

Publishing whitepapers/ebooks? From evolving consumer behavior to new technological developments, your business must be aware of, and ready to, adapt to these shifts. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog? Creating engaging videos?

Whitepaper 140

Whitepaper CRM Marketing Marketers 140

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Making the most of generative AI in your B2B marketing efforts As the digital marketing landscape changes, B2B marketers must use cutting-edge technologies to stay ahead of the curve.

Whitepaper 133

Whitepaper Transform User-Generated Marketing 133

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Why Organizations Must Rebalance.”

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketing 107

Marketing Insider Group

JUNE 23, 2020

You’ll want to provide a range of content that includes blogs , videos, PDF downloads, and eBooks, knowing that not every user consumes content the same way. The key to successful content marketing is to provide your audience with content and resources that are truly helpful to them. A successful web strategy takes many things into account.

Copywriting 111

Copywriting eBook SEO New Technology 111

yorCMO

FEBRUARY 15, 2024

But with new technologies comes some friction, learn how it can be applied effectively and the effects it can have on your marketing efforts. If you’re not already using AI, you’re likely lagging behind your competitors.

New Technology 110

New Technology Marketing Marketers eBook 110

Scoop.it!

MAY 25, 2023

What kind of email content do they enjoy reading the most, blogs, guides, ebooks, or white papers? I appreciate being able to do A/B testing and to find out what tone works best with customers, and it doesn’t cost what it would take to install a new technology.” What categories of products appeal to each segment the most?

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Litmus

NOVEMBER 19, 2020

If you have separate line items for custom work, hosting, or support with your current ESP, there’s a chance you’ll need this in a new technology. As you identify these pieces, jot them down to discuss with your new vendor and work these into your overall budget to avoid a potentially not-great-surprise down the road.

Marketing Automation Platform 77

Marketing Automation Platform eBook New Technology Education 77

Hubspot Marketing

JULY 24, 2023

Obviously, you'll need to offer something free, but it shouldn't be hard to  come up with an ebook , webinar, trial, or some other benefit that encourages users to convert. Many are having success with the platform, but — like with all new technology — it makes sense to proceed carefully during the early stages.

User-Generated 100

User-Generated eBook Promotion New Technology 100

Digital Marketer

FEBRUARY 27, 2023

It can produce content for blogs, ebooks, etc. This isn’t the first time we’ve been threatened by new technology, and it probably won’t be the last. It can aid in keyword research for SEO. It can generate ad copy. It can be used to draft business emails and letters. It can provide short descriptions for videos.

Transform 95

Transform Marketing Marketers eBook 95

Rock Content

AUGUST 25, 2020

They are also ideal for instigating and directing a visitor’s attention to the CTA — usually a button to download a spreadsheet, infographic, or ebook. There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more. Email marketing. How to measure your results?

Transform 95

Transform Whitepaper User-Generated Law 95

Litmus

MARCH 23, 2020

Besides creative geniuses, teams will need technical marketers who understand the weirdness of the email channels and stay on top of new technological trends. In this ebook, you’ll find their collective predictions on what the next 10 years hold for email design, strategy, teams, and more. Get your copy ?.

Marketing Mix 74

Marketing Mix Email Marketing eBook New Technology 74

illumin

OCTOBER 17, 2024

The medium also shifted and changed as new technologies became available. Today, email marketing remains a central part of every brand’s playbook and a crucial way to reach and communicate with both new and existing customers. Email lists later also became a crucial part of first-party data strategies.

Email Marketing 59

Email Marketing eBook Marketing Marketers 59

Marketing Insider Group

OCTOBER 19, 2015

Personalization will transcend B2B content marketing and new technologies will help make 1:1 content creation the norm, leading to more impactful results and a clearer ROI on content marketing. . ~ Rebecca Lieb is an Analyst, Advisor, Author. Amanda Maksymiw – Personalization leads to better results.

Content Marketing 168

Content Marketing Telemarketing Marketing Marketers 168

Hubspot Marketing

AUGUST 21, 2023

Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? Are they publishing something new each week or once a month? How often does a new ebook or case study come out? Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Do they have a podcast?

Shipping 98

Shipping Whitepaper Price eBook 98

Litmus

MARCH 23, 2021

that are crucial, recommended, a “nice to have,” or unnecessary in a potential new platform. Get our starter template in our ebook, The Marketer’s Guide to ESP Migration ?. This list will help identify functionality and integrations. Create a shortlist of platforms to seriously consider. Yikes, right?)

Finance 64

Finance Customer loyalty eBook Succession Planning 64

Rock Content

JANUARY 8, 2018

But how do you do this in a world of rapid change, innovation, new technologies, evolving customer priorities and needs? Check out our latest eBook! As B2B sales and marketing professionals we need to be where our customers are – to demonstrate our expertise, build credibility and trust.

Whitepaper 65

Whitepaper eBook New Technology Education 65

Lusha

NOVEMBER 11, 2024

Here are some tactics you can use to attract potential customers and capture their interest: Content Marketing : Create and share valuable content, such as blog posts, ebooks, whitepapers, and videos, to attract and engage your target audience.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Bannerflow

JULY 12, 2019

Constant technological developments, mobile optimisation and better use of data have seen new opportunities emerge. With the rise of new technology, many marketers have embraced programmatic creative strategies that target viewers, with the right offer, at the right time. What is the future of programmatic?

Advertisers 74

Advertisers Advertising Transform Digital Marketing 74

Rock Content

NOVEMBER 21, 2018

As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. This is awesome news, and a trend we are thankful to see. 2: Adoption of Interactive Content on the Rise.

Content Marketing 49

Content Marketing eBook Marketing Marketers 49

Exposure Ninja

JULY 4, 2023

AI is with marketers, not against us Read our free eBook to learn more about how to harness the power of AI Download this eBook What Is AI Marketing? We mean, are you ready to dive headfirst into the world of AI marketing? Then let’s get started. Download our guide if you want to learn how to use AI in your marketing strategy.

eBook 52

eBook User-Generated Marketing Marketers 52

Hubspot Marketing

JANUARY 17, 2024

Trends decks might include data on market research, competitive analysis, new technologies, or consumer behavior. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience. Industry Trends Template To stay ahead of the competition, you need the latest industry insights.

Non-Profit 112

Non-Profit Marketing Plan Transform Communications 112

Duct Tape Marketing

MAY 2, 2024

So they've got new competitors and then also new technology. The new technology is the generative AI that they invented, and they have the technology, but it just doesn't work well enough for them to really launch it the way they would want to. How does that need for them to evolve, impact their cash cow?

SEO 90

SEO Whitepaper B2C Transform 90

Unbounce

APRIL 19, 2024

The pop-up offered visitors an ebook resource in exchange for their name and email—no extra form fields to worry about. But that was just one way they optimized their approach to conversions—visitors who submitted the pop-up form received an email with their ebook and an exclusive 30-day free subscription to Hotjar’s top-shelf product.

User-Generated 52

User-Generated Transform eBook Non-Profit 52

Lusha

NOVEMBER 11, 2024

This could include: Blog posts Articles Ebooks Whitepapers Webinars Social media posts The goal is to teach and engage potential customers, building trust and credibility along the way. Technical Aptitude: It is crucial to have a basic understanding of SaaS technology and the ability to explain technical concepts in simple terms.

CRM 52

CRM Whitepaper Non-Profit User-Generated 52

Exposure Ninja

MARCH 7, 2024

Learn when it's time to change Download this eBook Creating a Website That Converts Alright, let’s shift gears and focus on turning your website into a conversion machine. New technologies, platforms, and strategies emerge at breakneck speed. Underwhelmed by your digital marketing agency?

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

Learn when it's time to change Download this eBook Creating a Website That Converts Alright, let’s shift gears and focus on turning your website into a conversion machine. New technologies, platforms, and strategies emerge at breakneck speed. Underwhelmed by your digital marketing agency?

Transform 52

Transform SEO COS Digital Marketing 52

Marketing Insider Group

JULY 1, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. Software companies have become tech teachers with how-to videos and eBooks. How can investing in new technology empower your content marketing strategy even more?

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Duct Tape Marketing

APRIL 30, 2025

And I think that one of the things that, you know, everybody talks about this platform or this new tool or this new technology and how marketing has changed. Like they can take our 50 page ebook and say, give me the four. But I've felt for the last 10 years, the way people buy has changed more.

Marketing 73

Marketing Marketers Food Marketing Plan 73

Kevin Indig

JANUARY 24, 2023

New collections cannibalize old ones. In tech, new technology leads companies to replace old products. New Playstation consoles, for example, significantly replace sales from older ones, especially since they're backward compatible with games. It made such an impact that people predicted the death of paper books.

Product 52

Product eBook Price Transform 52

Duct Tape Marketing

SEPTEMBER 14, 2017

We’re going to talk about some of the findings from what, I think, is a somewhat massive undertaking that takes the form of an eBook called The State of Engagement: Insights on Engagement from 2000 Global Consumers and Marketers. So when we think about engagement we really think engagement is the new meaning for marketing.

Customer Journey 61

Customer Journey Place eBook Customer 61

Lusha

NOVEMBER 18, 2024

This could include: Blog posts White papers Ebooks Infographics Videos By providing helpful resources, you position your company as an expert and build trust with potential customers. Stay updated on industry trends, best practices, and new technologies to keep your skills sharp and stay ahead of the competition.

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40

Lusha

DECEMBER 9, 2024

ebooks, white papers, templates) in exchange for email sign-ups. Content Marketing Promote your latest blog posts, white papers, or ebooks through email newsletters. Use automation and new technologies like AI to streamline your work and deliver even more targeted and effective email campaigns.

Email Marketing 52

Email Marketing Whitepaper Law Marketing 52