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Lead Scoring + Meta Ads: The Secret to Better Targeting

Customers.ai

Resource Downloads: Did they download a free ebook, guide, or template? These behaviors typically include: Browsing Pricing Pages: This is one of the most telling signals because they’re actively evaluating costs and considering a purchase. Pricing Page or Shopping Cart Visit = 15 Points: This is ecommerce gold.

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Email Capture Best Practices: Turning Website Visitors into Customers

Customers.ai

Think free trials, limited-time access to premium features, or exclusive content like eBooks or templates. SaaS : Sign up for your free trial and get a personalized onboarding guide, displayed to users on the pricing page. For ecommerce brands, a 10-20% discount on the first purchase is a tried-and-true winner. SaaS companies?

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How to Convert Anonymous Website Visitors into Leads

Customers.ai

Look for the signals: Page Visits and Time Spent Is someone spending time on your pricing or product pages? Example 1 : Visitors who spend more than 3 minutes on your pricing page. Example 2 : Visitors who download gated content like whitepapers or eBooks. So, how do you decode what someone actually wants? Book a demo today.

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Leads vs. Prospects: What’s the Difference Between a Lead and Prospect?

Lusha

How to Get More Leads There are two main ways to get more leads: inbound marketing and outbound marketing. Inbound Marketing Inbound marketing attracts customers by creating helpful content they want to see. Outbound Marketing Outbound marketing means actively contacting potential customers.

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From Scrollers to Buyers: 5 Proven Tactics to Improve Meta Ads Engagement

Customers.ai

Misfits Market leverages this brilliantly with “back in stock” ads. before revealing it’s perfectly good food at discounted prices. Download our free ebook, 101 Meta Ads from Top DTC Brands to Inspire Your Next Campaign , packed with 101 Meta ad examples to give you the ideas and insights you need to level up your campaigns.

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5 Common Mistakes that Destroy a Drip Campaign

Adobe Experience Cloud Blog

Your outbound marketing campaigns have to keep up. Give the user “How to” articles and some gated ebooks or webinars. Start providing them with case studies, third-party reports that compare your company to competitors, price charts, etc.

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How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot Marketing

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Product Marketing Team. Here's how: Talent. Hire a content creator who understands the story of your brand and brand voice.