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18 Must-Know Marketing Analytics and Metrics Experts

Adobe Experience Cloud Blog

Book: Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability. Executive Director, Performance Marketing Association. Website: Performance Marketing Association. Book: The Marketing Performance Measurement Toolkit. eBook: Everything They’ve Told You About Marketing is Wrong.

Analytics 115
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3 tips to tackle the annual marketing budget challenge

Martech

These are mostly subscription costs for technology but include costs for items like your annual customer event or your performance marketing agency that you could never bring in-house due to headcount constraints. Absolutely mission crucial for the business to run.

Finance 124
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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Gardner found 74% of high performing marketing teams used data analytics to make informed decisions. We've got an ebook there on what we believe is the model of the future for being a fractional CMO. Alright, acquisition and retention. Nobody defines what that role actually involves. So just go to DTM world slash growth.

CMO 88
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What Is a Marketing Funnel? Complete Beginner’s Guide

Backlinko

Infographics: Design visually appealing infographics to simplify complex information and make it shareable Downloadable ebooks and guides: Offer resources with valuable insights. Start Creating Your Marketing Funnel Today Now that youre equipped with the knowledge to build a high-performing marketing funnel, its time to take action.

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How to turn your brand into a performance publisher

Martech

Owned content can improve ROI and lower customer acquisition costs while improving competitive visibility and market share. Although most content comes in the form of a blog post, using a variety of formats (ebooks, case studies, etc.) Google Analytics or social media) is the “performance” part of performance publishing.

Branding 117
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How to use always-on marketing in paid search

Search Engine Land

Always-on paid search campaigns include optimizing for those “performance marketing” metrics. Gone are the days of gating standard ebooks, whitepapers, checklists, etc. This approach moves well beyond traditional paid search campaigns that are conversion focused with target cost-per-conversions or conversion volume goals.

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What is a landing page? Everything you need to know to get started

AWeber

Its purpose is to capture visitor information in exchange for something of value, like an ebook, template, or white paper. The best-performing marketing copy does one thing really, really well: it focuses on the benefits of a product service to the customer, rather than specific features.