Adobe Experience Cloud Blog

JULY 27, 2011

Book: Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability. Executive Director, Performance Marketing Association. Website: Performance Marketing Association. Book: The Marketing Performance Measurement Toolkit. eBook: Everything They’ve Told You About Marketing is Wrong.

Analytics 115

Analytics Whitepaper eBook Global Marketing 115

Search Engine Land

JULY 26, 2023

Always-on paid search campaigns include optimizing for those “performance marketing” metrics. Gone are the days of gating standard ebooks, whitepapers, checklists, etc. Champion always-on marketing Now that you have an understanding of always-on marketing, test it.

Whitepaper 94

Whitepaper Finance User-Generated Marketers 94

AWeber

MAY 22, 2024

Its purpose is to capture visitor information in exchange for something of value, like an ebook, template, or white paper. The best-performing marketing copy does one thing really, really well: it focuses on the benefits of a product service to the customer, rather than specific features.

Whitepaper 100

Whitepaper Copywriting User-Generated Promotion 100

Welcome Software

MARCH 11, 2022

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. Breaking up long-form content into a series of shorter pieces (or vice versa): Using content from a 10-page white paper to create several shorter blog posts.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Marketing Insider Group

AUGUST 30, 2019

Higher revenue B2B companies believe cultivating close relationships with other organizations within the business, such as IT and Finance, is absolutely needed to successfully drive their marketing strategies, measure performance and manage marketing spend. Create Content that Addresses Your Customer Journey. Being Top-Heavy.

Marketing Strategy 11

Marketing Strategy Marketers Marketing Whitepaper 11

Marketing Insider Group

AUGUST 30, 2019

Higher revenue B2B companies believe cultivating close relationships with other organizations within the business, such as IT and Finance, is absolutely needed to successfully drive their marketing strategies, measure performance and manage marketing spend. Create Content that Addresses Your Customer Journey. Being Top-Heavy.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Unbounce

OCTOBER 20, 2023

Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. To follow the same example as above, if you are giving away an ebook, and your CTA says, “Get your free ebook,” donʼt ask for $2.95

Whitepaper 105

Whitepaper eBook Promotion Communications 105