Litmus

JANUARY 23, 2024

Where to find great brands to subscribe to in the first place? Here are a few places Litmus’ own email team gets their inspiration from: 1. Unlike the retail industry, it’s not like an email promoting an ESP is going to naturally land in my personal inbox. You never know what email could inspire your next great email.

Place 99

Place Pharmaceutical Retail Email Marketing 99

AWeber

OCTOBER 26, 2023

Ebooks have been around since the dawn of the digital age. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Ebooks are convenient; you can read them anywhere. Especially if you know how to create an ebook for free.

eBook 87

eBook Thought Leadership Finance Price 87

Hootsuite

JULY 21, 2022

It could be an ebook download, newsletter sign-up, product purchase, free trial request, or any other conversion you value. You can use them to calculate and track your marketing ROI benchmarks in one place. Next, all you need to do is show your boss and wait for that promotion! All your social media analytics in one place.

Promotion 121

Promotion Finance Analytics User-Generated 121

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. Billion search results for how to promote your business online!

Promotion 98

Promotion Marketers Marketing Advertising 98

AWeber

NOVEMBER 14, 2023

And that’s fantastic news for ebook creators. The ebook market should hit $14 billion in the U.S. If you want to sell ebooks in this climate, you’ll need to stand out from the other sellers. We’ve previously tackled how to create a successful ebook. Outline and draft your ebook with the help of AI writing tools.

eBook 78

eBook Real Estate Price Marketers 78

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. While it’s true: the market is saturated with content, the large majority of it is promotional crap that no one wants. For example, let’s say you have an ebook you want more people to read.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Hubspot Marketing

DECEMBER 29, 2023

Sometimes referred to as a lead-capture page, landing pages contain a lead generation form that collects the visitors’ contact information in exchange for something of value, like an ebook, an offer, or a discount. When you have a specific product or campaign to promote, create a dedicated landing page for it. Reduce friction.

eBook 134

eBook User-Generated Whitepaper Place 134

Marketing Insider Group

JUNE 22, 2021

But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. The process involves publishing, sharing, and promoting quality content to get your brand in front of the right audience so they actively and willingly consume it. Source: Moz. Interviews. Infographics.

Key Performance Indicator 145

Key Performance Indicator Whitepaper Promotion eBook 145

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. If everything you create comes from a place of self-promotion and is narrow, it won’t work. They’ll respect that you have expertise and are coming from a place of offering insights. From eBooks to video to social media posts, you are creating a narrative.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Unbounce

APRIL 23, 2019

And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated Marketers 145

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. A place where buyers congregate daily—sometimes for hours on end. A place where you can target the right prospects and deliver custom-tailored messages that speak to their individual needs. Of course, not all social media promotion is created equal.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

For this example, let’s define web content as blog posts and ebooks. If someone views a blog post or ebook as their first interaction with your brand, then fills out a form to download an ebook, the right measurement and attribution technology will allow you to assign revenue credit to those assets. .

eBook 134

eBook Thought Leadership Promotion Communications 134

Hubspot Marketing

MARCH 25, 2021

The enduring importance placed on blogging isn't shocking. Additionally, because most blog sites allow you to embed videos, podcasts, and imagery, your company blog can also be a great place to promote your other marketing assets while still informing prospects about your brand. Strategically place product page links and CTAs.

Shoppers 145

Shoppers Energy eBook Entertainment 145

Hubspot Marketing

OCTOBER 27, 2022

With the HubSpot CMS , you can plan, produce, publish, and measure your results all in one place. There are a variety of options out there for content you can create, from written content like ebooks and blog posts to audio content like podcasts. Promote your content. But ebooks aren't only effective for the top of the funnel.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. You’re aware that you need a content marketing strategy in place to support the success of your inbound marketing and sales organizations.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

OnPassive Marketing

MAY 12, 2022

This allows you to reach new audiences, promote your business to a broader audience, and ultimately grow your brand and leads. You’re at the right place if you’re wondering how your business can improve lead-generating content marketing. Ebooks are another great type of content for lead generation.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Understand your buyer persona.

eBook 145

eBook CRM Marketers Marketing 145

Hubspot Marketing

NOVEMBER 30, 2022

Marketing has always been about connecting with your audience in the right place and at the right time. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hubspot Marketing

JANUARY 13, 2023

This can be an ebook , a course, or a template. Once you put all of these elements together, you can use your various promotional channels to drive traffic to your landing page to start generating leads. But what channels should you use to promote your landing page? HubSpot Ebook Templates. Featured Resource.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers. or “do I really want this?”

eBook 145

eBook Whitepaper CRM Place 145

Marketing Insider Group

FEBRUARY 9, 2021

It could be subscribers to your newsletter, anyone who fills out a form to download an ebook, or a sale. Content production, distribution, promotion, and management. As you begin creating, promoting, and measuring content consistently over time, you’ll start seeing better results. Choose what you want to designate as a “lead.”

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Hubspot Marketing

OCTOBER 12, 2017

At the heart of any business is its product or service, which is what makes this a good place to start. Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? How often does a new ebook or case study come out? Content Promotion. Business (Products). Do they post videos or webinars?

Whitepaper 145

Whitepaper eBook Price Promotion 145

Lynton Web

MARCH 9, 2023

Here are six places you can incorporate the findings of your personas. Tailored content can include: Ebooks and other gated content: Each ebook, guide, or downloadable content can solve a common problem or address a recurring question found within each persona.

eBook 119

eBook Inbound Marketing Entertainment Marketers 119

Marketing Insider Group

FEBRUARY 23, 2021

Place them in strategic locations and repurpose them to get in front of a larger audience. The first subscription service has 5-star reviews placed strategically throughout its website and has sent you two case studies via email. Place case studies in various places on your website. Place on Landing Pages.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketers 140

Backlinko

OCTOBER 23, 2024

You’re in the right place. While webinars and ebooks can nurture leads further down the funnel. Ebooks: Good for lead generation and comprehensive guides. Find the Most Effective Channels to Promote Your Content Creating great content is only half the battle. You need to promote it effectively, too.

Marketing Strategy 107

Marketing Strategy Content Marketing eBook Marketers 107

Adobe Experience Cloud Blog

JUNE 5, 2018

You can choose to feature accounts, and it’ll help in cross promotion to a great extent. You can connect with influencers in your niche and find ways to co-promote Instagram content with them. You wouldn’t want to reach out to a finance blogger to promote your newest recipe. Benefiting from Influencers’ Reach.

User-Generated 134

User-Generated eBook Thought Leadership Promotion 134

Hubspot Marketing

OCTOBER 17, 2019

Owned media is any of the media you create -- blog posts, ebooks, images, and infographics that your marketing team has created are examples of owned media. In April, you want to publish an ebook that explains editing terms to your buyer personas, and in September, you plan to launch an integration with other software.

Marketing Strategy 144

Marketing Strategy PR eBook User-Generated 144

Unbounce

MAY 1, 2019

Usually, it involves the paid promotion of content: either directly promoting gated content via landing pages or promoting blog posts with a specified CTA. For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. Using SaaS PPC for Direct Signups.

eBook 111

eBook Whitepaper Price User-Generated 111

Hubspot Marketing

MAY 9, 2023

AI Prompts for Lead Generation AI Prompts for Drafting Social Media Posts AI Prompts to Create Podcast or Video Content AI Prompts for Content Promotion AI Prompts for Repurposing Outdated Content AI Prompts for Marketers Marketers can use AI for more than one purpose. If you're short on time, jump to the topic you need.

Whitepaper 141

Whitepaper Transform Promotion Marketers 141

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Content Marketing. Contextual Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

MAY 27, 2020

It’s impossible to measure your success without having goals in the first place, so make sure you take the time to define some concrete, time-limited goals. Promote your brand and drive conversions and sales. Nail Down Your Promotional Strategy. To be successful in digital marketing, you’ll also need to promote this content.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Hubspot Marketing

AUGUST 2, 2018

They can choose the objective of their ad campaigns, the type of ad they promote, and the targeting of their ads, which can get incredibly granular. Dynamic Ads automatically promote products to people who have expressed interest in them on your website, app, or somewhere else on the internet. With almost 1.5

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Scoop.it!

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. What is B2B Content Marketing?

Content Marketing 107

Content Marketing Whitepaper eBook B2C 107

Marketing Insider Group

SEPTEMBER 20, 2021

Your blog is the perfect place to do this. Have the right processes in place to ensure quick follow-up. Distributors are great at sending promotional emails, but are you also incorporating content into your email strategy? If you aren’t ranking on Google, it’s likely potential buyers will never find you in the first place.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Calvyn Lee Blog

SEPTEMBER 16, 2021

You should also know that LinkedIn is one of the most popular and best ways to promote yourself and your business. Featured section is a great place to link to content that the audience would find valuable – for example, the eBooks or industry blogs that your connections may find of interest.

eBook 130

eBook Promotion Place Branding 130

Neil Patel

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. In the past, before Google started rolling out their algorithm updates , many people weren’t terribly concerned about the quality of their articles, a blog post, videos, a free ebook and other content. But, it’s a different ball game today. It’s because of Google’s users.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Unbounce

AUGUST 8, 2019

In this case, they’re using an Unbounce-built squeeze page to capture email addresses in exchange for a free ebook on leadership. A page like this has just enough content to get visitors interested in the ebook, and no distractions for them to click away. It’s converting at a rate of over 41% ! The interactive squeeze.

eBook 111

eBook Whitepaper Promotion Health 111