Kuno Creative

OCTOBER 12, 2023

When you experience any marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create a content offer like an eBook, publish it with a landing page, send an email promoting it to a list and hope it moves the needle in the right direction.

Inbound Marketing 105

Inbound Marketing eBook Whitepaper Marketing 105

Sprout Social

NOVEMBER 4, 2024

To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. When you have a content repurposing strategy in place, you optimize your efforts and spend. For content repurposing success, you’ve got to select the right content to reuse in the first place. Turn it into a GIF.

Whitepaper 121

Whitepaper User-Generated Thought Leadership Copywriting 121

AWeber

NOVEMBER 14, 2023

And that’s fantastic news for ebook creators. The ebook market should hit $14 billion in the U.S. If you want to sell ebooks in this climate, you’ll need to stand out from the other sellers. We’ve previously tackled how to create a successful ebook. Outline and draft your ebook with the help of AI writing tools.

eBook 104

eBook Real Estate Price Marketing 104

AWeber

OCTOBER 26, 2023

Ebooks have been around since the dawn of the digital age. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Ebooks are convenient; you can read them anywhere. Especially if you know how to create an ebook for free.

eBook 98

eBook Thought Leadership Finance Price 98

Litmus

MARCH 5, 2021

But to be more accurate, here are a few places Litmus’ own email team gets their inspiration from. If you’re not a fan of filling up your inbox with promotional emails, there are a lot of websites out there that collect the most inspiring emails for you without impacting your need to hit inbox zero every day. Compare notes ?.

Place 116

Place Pharmaceutical Retail Email Marketing 116

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. What is social media marketing?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Jeff Bullas

JANUARY 3, 2023

Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . Keywords, especially long-tail keywords , have an important place in affiliate marketing. For instance, I am a vegan and love reading, talking, and promoting veganism.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Animalz blog

MAY 15, 2025

In that case, place more value on search impressions. Content upgrades can take many forms: Checklists Cheatsheets Templates Swipe files Spreadsheets Mini ebooks Data reports Quizzes Email courses HubSpot often deploys this strategy. The fear is understandable: no one wants to come off as pushy or overly promotional.

Thought Leadership 106

Thought Leadership User-Generated SEO eBook 106

Neil Patel

MARCH 9, 2023

This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. You don’t necessarily need a page for your group, but if you want to promote your group with ads or with public social media posts, you need a page to do that. Here’s a cool picture I found.

Promotion 112

Promotion User-Generated Advertising Advertisers 112

Litmus

JANUARY 23, 2024

Where to find great brands to subscribe to in the first place? Here are a few places Litmus’ own email team gets their inspiration from: 1. Unlike the retail industry, it’s not like an email promoting an ESP is going to naturally land in my personal inbox. You never know what email could inspire your next great email.

Place 98

Place Pharmaceutical Retail Email Marketing 98

Hootsuite

JULY 21, 2022

It could be an ebook download, newsletter sign-up, product purchase, free trial request, or any other conversion you value. You can use them to calculate and track your marketing ROI benchmarks in one place. Next, all you need to do is show your boss and wait for that promotion! All your social media analytics in one place.

Promotion 126

Promotion Finance Analytics User-Generated 126

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. Billion search results for how to promote your business online!

Promotion 98

Promotion Marketing Marketers Advertisers 98

AWeber

MAY 29, 2025

If youre curious about what makes email marketing so effective (and how to make email marketing work for your own business), youre in the right place. Share exclusive insights, promotions, or resources. If you want to make email marketing work, this is the place to start. Common segments include: Location (e.g., for the reader.

Email Marketing 64

Email Marketing Shoppers eBook Education 64

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. While it’s true: the market is saturated with content, the large majority of it is promotional crap that no one wants. For example, let’s say you have an ebook you want more people to read.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Hubspot Marketing

NOVEMBER 5, 2024

For example, influencer partnerships are a fantastic idea for promoting your brand, but they work best for B2C brands, as they can be more persuasive to the individual. These conversion rate tools provide users with a visual representation of the most visited places on their websites.

B2C 126

B2C Millennials Customer Journey User-Generated 126

Marketing Insider Group

JUNE 22, 2021

But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. The process involves publishing, sharing, and promoting quality content to get your brand in front of the right audience so they actively and willingly consume it. Source: Moz. Interviews. Infographics.

Key Performance Indicator 145

Key Performance Indicator Whitepaper Promotion eBook 145

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. If everything you create comes from a place of self-promotion and is narrow, it won’t work. They’ll respect that you have expertise and are coming from a place of offering insights. From eBooks to video to social media posts, you are creating a narrative.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Unbounce

APRIL 23, 2019

And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. A place where buyers congregate daily—sometimes for hours on end. A place where you can target the right prospects and deliver custom-tailored messages that speak to their individual needs. Of course, not all social media promotion is created equal.

Advertisers 134

Advertisers Advertising Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

For this example, let’s define web content as blog posts and ebooks. If someone views a blog post or ebook as their first interaction with your brand, then fills out a form to download an ebook, the right measurement and attribution technology will allow you to assign revenue credit to those assets. .

eBook 134

eBook Thought Leadership Promotion Communications 134

Hubspot Marketing

MARCH 25, 2021

The enduring importance placed on blogging isn't shocking. Additionally, because most blog sites allow you to embed videos, podcasts, and imagery, your company blog can also be a great place to promote your other marketing assets while still informing prospects about your brand. Strategically place product page links and CTAs.

Shoppers 145

Shoppers Energy eBook Entertainment 145

Unbounce

JANUARY 6, 2025

Product promotion : Highlighting specific products or services. Content downloads : Offering ebooks, whitepapers, and other resources. Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

OCTOBER 27, 2022

With the HubSpot CMS , you can plan, produce, publish, and measure your results all in one place. There are a variety of options out there for content you can create, from written content like ebooks and blog posts to audio content like podcasts. Promote your content. But ebooks aren't only effective for the top of the funnel.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. You’re aware that you need a content marketing strategy in place to support the success of your inbound marketing and sales organizations.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

OnPassive Marketing

MAY 12, 2022

This allows you to reach new audiences, promote your business to a broader audience, and ultimately grow your brand and leads. You’re at the right place if you’re wondering how your business can improve lead-generating content marketing. Ebooks are another great type of content for lead generation.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Jeff Bullas

DECEMBER 19, 2022

Here are three of the top platforms where you can create your course, host it and even create optimized marketing funnels to promote it using best practices and templates. #1 But it provides the following features (which are limited but a good place to start). Kajabi is one of the best online platforms. 3 Thinkific.

Transform 226

Transform Education Price eBook 226

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Understand your buyer persona.

eBook 145

eBook CRM Marketing Marketers 145

Hubspot Marketing

DECEMBER 29, 2023

Sometimes referred to as a lead-capture page, landing pages contain a lead generation form that collects the visitors’ contact information in exchange for something of value, like an ebook, an offer, or a discount. When you have a specific product or campaign to promote, create a dedicated landing page for it. Reduce friction.

eBook 131

eBook User-Generated Whitepaper Place 131

Hubspot Marketing

NOVEMBER 30, 2022

Marketing has always been about connecting with your audience in the right place and at the right time. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hubspot Marketing

JANUARY 13, 2023

This can be an ebook , a course, or a template. Once you put all of these elements together, you can use your various promotional channels to drive traffic to your landing page to start generating leads. But what channels should you use to promote your landing page? HubSpot Ebook Templates. Featured Resource.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers. or “do I really want this?”

eBook 145

eBook Whitepaper CRM Place 145

Marketing Insider Group

FEBRUARY 9, 2021

It could be subscribers to your newsletter, anyone who fills out a form to download an ebook, or a sale. Content production, distribution, promotion, and management. As you begin creating, promoting, and measuring content consistently over time, you’ll start seeing better results. Choose what you want to designate as a “lead.”

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Hubspot Marketing

OCTOBER 12, 2017

At the heart of any business is its product or service, which is what makes this a good place to start. Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? How often does a new ebook or case study come out? Content Promotion. Business (Products). Do they post videos or webinars?

Whitepaper 145

Whitepaper eBook Price Promotion 145

Lynton Web

MARCH 9, 2023

Here are six places you can incorporate the findings of your personas. Tailored content can include: Ebooks and other gated content: Each ebook, guide, or downloadable content can solve a common problem or address a recurring question found within each persona.

eBook 119

eBook Inbound Marketing Entertainment Marketing 119

Marketing Insider Group

FEBRUARY 23, 2021

Place them in strategic locations and repurpose them to get in front of a larger audience. The first subscription service has 5-star reviews placed strategically throughout its website and has sent you two case studies via email. Place case studies in various places on your website. Place on Landing Pages.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketing 140

Marketing Insider Group

JANUARY 23, 2023

But there’s a trick to creating a content experience that promotes revenue growth: develop a content marketing strategy tailored to satisfy the needs of your target audience. Keep your customers engaged by using proven marketing tools , resources and techniques that also promote growth in revenue.

Thought Leadership 135

Thought Leadership eBook Promotion SEO 135

Vertical Response

MAY 18, 2025

Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions. Promotional Emails are designed to promote products, drive sales, and conversions.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52