AWeber

MARCH 14, 2023

Because it allows you to connect with them in a place they check every day: their inbox. 3 - Embed sign-up forms in your video descriptions You have valuable real-estate in your video description, use it to provide opportunities for viewers to join your email list, sign up for your services, or to check out your social media accounts.

Real Estate 102

Real Estate eBook Email Marketing Communications 102

Hubspot Marketing

DECEMBER 17, 2019

Local packs, shown in the example below, even offer a short list of options based on the business' proximity to the searcher; upon clicking for more info, you're given the option to head to the website, find map directions, click-to-call, and sometimes even place an order through a third-party service.

SEO 142

SEO Real Estate eBook Retail 142

Hubspot Marketing

JANUARY 13, 2023

This can be an ebook , a course, or a template. HubSpot Ebook Templates. Email is a great place to reach the people who already know your brand and product or service. We talked about lead capture best practices once you have a visitor on your site … but how can you get them there in the first place? Featured Resource.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Share your culture: Is your company a great place to work? You can do this with discounts, prize draws, ebooks, and webinars. This way, everyone brings their audiences into one place, working together to expand their audience. Celebrate your customers: Video testimonials can be huge social proof points.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Duct Tape Marketing

JULY 20, 2015

What about a Real Estate agent out there networking with your potential clients on a daily basis? What eBooks, workshops, videos would the other businesses want to share with their audience and therefore introduce you? Before you partner with a company, make sure to have set guidelines for follow-up in place.

Real Estate 78

Real Estate eBook B2C Education 78

Buffer Marketing

MAY 2, 2024

Sell digital products Digital or informational products include everything from eBooks to guides, and courses that you can offer and promote with video content.  A great place to start is with a Google search.  This could be chapters in an eBook or modules in a course. It does, however, offer you independence. 

Affiliate Marketing 120

Affiliate Marketing Manufacturing Promotion User-Generated 120

Neil Patel

OCTOBER 30, 2020

A file could be anything from an image to a PDF or even larger files like software, videos, or ebooks. Messaging tools are ideal for teams that want to benefit from real-time communication. With Flock, you can keep all of your messages, apps, and productivity tools organized from the same place. Instant Messaging.

Real Estate 140

Real Estate Communications Management eBook 140

Duct Tape Marketing

JUNE 14, 2012

Claim real estate – One of the biggest ways to help in the game of being found is to be lots of places. Claim your Google Places Page on Google+ Local. Create a reason someone would want to give you’re their email – eBooks drawn perhaps from a collection of your best blog posts are a great place to start.

Real Estate 78

Real Estate eBook Analytics CRM 78

Duct Tape Marketing

APRIL 11, 2022

One of the best ways to accomplish this is by having good referrals program in place. A real estate agent might receive 12 to 15 new referrals from just three initial leads if he or she creates an exceptional experience for those first three leads. But wouldn't they be even happier if they could get something more?

Real Estate 97

Real Estate Price eBook Customer 97

Duct Tape Marketing

SEPTEMBER 27, 2012

One of the biggest reasons for a high bounce rate (and a poor PPC quality score for PPC) is that people lose the information scent when they arrive at your page, thinking they are in the wrong place. Freebies: If you were doing lead gen to give away an ebook or whitepaper, give them an extra one free as a thank you. The back button.

Real Estate 77

Real Estate eBook Whitepaper Copywriting 77

CXL

MAY 27, 2022

For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience. Do I have measurements in place for a target account strategy ? Why would I buy real estate from someone who doesn’t know New York?”. This is a good lead generation strategy.

Thought Leadership 76

Thought Leadership Real Estate Entertainment Education 76

Search Engine Land

APRIL 12, 2023

It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization. Not anymore.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Hubspot Marketing

OCTOBER 25, 2023

Because of this, it’s worth familiarizing yourself with what is considered spam to prevent any action by Google that could place your site lower in search results or stop it from showing up at all. Don’t waste valuable website real estate with third-party advertisements that add no value to your business or its users.

User-Generated 125

User-Generated SEO Real Estate Analytics 125

Scoop.it!

APRIL 20, 2023

For instance, let’s say you’ve designed some of the top real estate websites for agents in The Pacific Northwest, but you’d like to scale to even greater heights. Create a Content Calendar Keep all of your content planning organized in one place with a content calendar.

Marketing Plan 88

Marketing Plan Content Marketing Real Estate Whitepaper 88

Duct Tape Marketing

APRIL 28, 2015

to manage the review process and make it easier for customers to post to places like Google+. (In Using a handful of these directories to expand your search real estate can really pay off. All of these directory sites I talked about above build profiles on companies by gathering data from lots of places.

Real Estate 78

Real Estate Non-Profit B2C Energy 78

Search Engine Land

DECEMBER 12, 2022

The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least some of your content marketing efforts. LinkedIn is a great place to share your blog content, which drives traffic back to your website. Think LinkedIn is just for business networking and job hunting?

Content Marketing 97

Content Marketing Marketing Marketers Real Estate 97

AWeber

JUNE 26, 2024

Don’t overlook the industry-specific ones like Zillow (Real Estate), TripAdvisor (Travel), and AutoTrader (Automotive). Social media isn’t a place for hard sells; it’s a place to share and engage with your audience. A great place to find your influencers is through social media.

Real Estate 81

Real Estate Marketing Marketers Promotion 81

AWeber

JUNE 17, 2024

They can be delivered entirely digitally, and the transaction takes place online. Think of them as intangible products that hold value—like ebooks, courses, templates, and more. You may have heard us talk about using ebooks, courses, templates, and other content as lead magnets in the past. Now that’s what I’m talking about!

Product 52

Product eBook Non-Profit Shipping 52

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. Psst: Need help getting started?

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketing Marketers 95

Duct Tape Marketing

MARCH 24, 2020

In today’s digital marketing landscape, there are many places you can turn to if you’re looking to attract new prospects. If you’re talking to someone who owns a commercial real estate firm, send them that article you just saw about the state of commercial development in your city.

Real Estate 78

Real Estate Transform eBook Customer Journey 78

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. However, when the right offer hits us at the right time (and right place), we are very receptive. The more this happens, the more our expectations rise, and with an ever-increasing awareness of ‘what can be done.’

Customer 78

Customer Transform Entertainment Real Estate 78

DIY Marketers

JANUARY 17, 2022

It’s FREE and all it takes is a few minutes of your time — The first place we all go to get any bit of information is Google. “Buyers lists” are what real estate agents call their email lists and I think it’s brilliant! optimized and published). But no one can do that.

Promotion 98

Promotion Marketers Marketing Advertisers 98

Exposure Ninja

AUGUST 18, 2022

Advanced content to someone who downloaded an eBook about a complex topic. Imagine sending the complex eBook to the person who checked the box to say their skill level is low or a basic introductory email to someone who has lots of experience with your industry. Adaptable and scalable. Shorter sales cycle. Sign Up CTAs. Sales Funnel.

eBook 64

eBook eCommerce Email Marketing User-Generated 64

Duct Tape Marketing

JULY 10, 2019

So that could be anything, I mean, literally anything from a birthday card to an ebook to your own university program. We don’t want to be, “Oh, I really like you for your ebooks and stuff, but whoa, purchase, hang on, hang on.” That is your real estate. And it’s as simple as that.

eBook 67

eBook PR Real Estate Content Marketing 67

Sachs Marketing Group

JULY 7, 2023

This content, whether it’s blog posts, videos, social media posts, ebooks, podcasts, or infographics, is designed to attract and engage a clearly defined audience and ultimately drive profitable customer action. After all, consumers are more likely to buy from a business they perceive as an expert in the field.

Content Marketing 52

Content Marketing Real Estate Marketing Marketers 52

CXL

NOVEMBER 22, 2022

If you want to find out which sources brought a user to your site in the first place, look at user acquisition. Reference, food and drink, and science industries have higher bounce rates than real estate, shopping, and gaming industries. User acquisition shows you where new users come from. Where to track bounce rate.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Unbounce

SEPTEMBER 12, 2023

The best lead generation landing pages offer visitors something enticing, like a free ebook, a webinar, a free trial, or just evoke a sense of curiosity and make the visitor want to learn more. A valuable offer, relevant messaging, clear CTA, and a little design flare is a solid place to start. You can always optimize from there!)

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Lusha

OCTOBER 24, 2019

Most forms do this by asking for an email address in exchange for something of value such as a free ebook, trial of a product, or frequent newsletter updates. Unless you work in real estate or some other industry where the physical location of your leads is paramount, we suggest leaving this field off your lead generation forms.

User-Generated 40

User-Generated Whitepaper Real Estate eBook 40

Lusha

OCTOBER 24, 2019

Most forms do this by asking for an email address in exchange for something of value such as a free ebook, trial of a product, or frequent newsletter updates. Unless you work in real estate or some other industry where the physical location of your leads is paramount, we suggest leaving this field off your lead generation forms.

User-Generated 40

User-Generated Whitepaper Real Estate eBook 40

Buffer Marketing

APRIL 10, 2024

It wasn’t a viable path for most creators — and there weren’t many options in the first place. Here are some ways to maximize your earnings: Use your Instagram bio : Your link in bio is prime real estate for promoting affiliate links. They’re so valuable that they get their own section (check Tip #6).

Affiliate Marketing 124

Affiliate Marketing Non-Profit Finance Promotion 124

Unbounce

NOVEMBER 7, 2019

Consistent visual branding is more important than ever, but it does place limits on how imaginative you can be with your product pages. They’ve made great use of the page’s real estate by including a gallery of options and individual calls to action to shop each vertical within them. (Click to see the whole thing.).

eCommerce 145

eCommerce Shoppers Shipping Manufacturing 145

Neil Patel

JANUARY 21, 2021

The reason is because visitors who search for informational keywords like: How to clear acne with home products How to install WordPress Make money online for free Free ebook download Top 10 free article spinners. This guide to intergrating long tail keyterms is a good place to start. Spy On Your Competitors’ Keywords.

SEO 145

SEO User-Generated Analytics Health 145

Sprout Social

FEBRUARY 21, 2022

Facebook Stories give you prime real estate at the top of the News Feed. LinkedIn is no longer a place to share job postings and nothing more. In an appeal to creators, YouTube debuted Shorts as a place to share short, often funny videos that can be monetized. Heads up—you may need to add music back in on Facebook.).

Thought Leadership 143

Thought Leadership Gen Z Real Estate Education 143

Unbounce

APRIL 18, 2024

How to do it right: Make signing up for your email list a breeze by placing clear and enticing signup forms throughout your website, especially on high-traffic pages like your homepage and product listings. Here’s how we at Unbounce offered a lead magnet—in this case, a free copy of our A/B testing ebook.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Hubspot Marketing

FEBRUARY 25, 2018

And week after week, I have the satisfaction of being an ebook creator. But making an ebook can be overwhelming. With lead generation being the top goal for content marketing , however, ebooks are an essential part of an successful inbound marketing program. Got your free ebook templates? Ready to make an ebook?

eBook 145

eBook Real Estate Promotion Analytics 145

Hubspot Marketing

DECEMBER 13, 2024

From free eBooks, to templates, to video tutorials, we tried to cover a wide range of Excel-relevant topics. Contextures Contextures is a place where you can find hundreds of free Excel resources in the form of training videos, tutorials, a monthly newsletter, and sample workbooks. How cool is that? Not a native English speaker?

eBook 107

eBook Price Finance Real Estate 107

Duct Tape Marketing

AUGUST 7, 2012

Once you start consistently creating content, you can produce valuable eBooks that will be the pivotal element of your email lead capture stage. Your plan to work and engage prospects in all of these networks may not be clear yet, but the first step is to claim the free real estate so you can start exploring. Organic SEO.

eBook 78

eBook Real Estate Key Performance Indicator Social Media Marketing 78