AWeber

OCTOBER 26, 2023

Ebooks have been around since the dawn of the digital age. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Ebooks are convenient; you can read them anywhere. Especially if you know how to create an ebook for free.

eBook 98

eBook Thought Leadership Price Finance 98

Search Engine Land

APRIL 3, 2023

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. And if your appetizer (your ebook) impresses, your audience is likelier to partake in your main course (your products/services). What is an ebook?

eBook 85

eBook Promotion Shipping Entertainment 85

Adobe Experience Cloud Blog

OCTOBER 13, 2017

One source of new ideas that may come as a surprise is SEO website analytics. Analyze the user flow report to look for places where drop-offs are higher than expected, or where users are navigating to unexpected pages. Use it as a chapter in an ebook. 3 Tools That Provide Unique SEO Website Analysis Opportunities.

Analytics 134

Analytics SEO Transform User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 11, 2016

Author: Nate Dame Too many marketing activities still happen in silos, and search engine optimization (SEO) is one of the most isolated. While SEO and lead generation are primary drivers of new leads for most B2B organizations, these teams typically only collaborate when new content needs an SEO review (if that).

SEO 134

SEO Thought Leadership User-Generated eBook 134

Rock Content

APRIL 24, 2023

Instead of having one writer create content, you can have a team of experts creating ads, white papers, ebooks, articles, and much more. Requesting content audits can help you improve your SEO and fully optimize content so you can get more out of your content and ensure it performs better.

Place 95

Place Whitepaper Finance eBook 95

Jeff Bullas

JANUARY 3, 2023

Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . Keywords, especially long-tail keywords , have an important place in affiliate marketing. Searching for the keyword vegan on Clickbank shows me supplements and eBooks I can promote.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Hubspot Marketing

FEBRUARY 26, 2019

Today, a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos. One increasingly important place to do that is on YouTube, a video distribution website used by the masses -- HubSpot included. But how does YouTube SEO work? YouTube SEO Tips.

SEO 145

SEO Inbound Marketing Promotion Analytics 145

Hubspot Marketing

MARCH 15, 2018

Does Blogging Help With SEO? Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. SEO can be confusing.

SEO 145

SEO eBook User-Generated Customer 145

Search Engine Land

NOVEMBER 27, 2023

While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. If you track customer lifecycle metrics, you can see that SEO attracted them initially, and email was what persuaded them to make a purchase. Look at non-SEO tools and data providers first.

SEO 117

SEO PR Law eBook 117

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. SEO becomes a natural extension and revenues from Google traffic are a bonus on the business cake.

SEO 114

SEO Branding Entertainment Whitepaper 114

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). One of the main study findings is that 88% of marketers who already do SEO work plan to increase or maintain their investment this year.

Marketing Plan 111

Marketing Plan SEO Gen Z eBook 111

Hubspot Marketing

DECEMBER 17, 2019

Local packs, shown in the example below, even offer a short list of options based on the business' proximity to the searcher; upon clicking for more info, you're given the option to head to the website, find map directions, click-to-call, and sometimes even place an order through a third-party service.

SEO 145

SEO Real Estate eBook Retail 145

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. Optimize your profiles (and content) for search Never heard of social SEO ?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for? the price).

Transform 124

Transform SEO User-Generated Whitepaper 124

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. You’re aware that you need a content marketing strategy in place to support the success of your inbound marketing and sales organizations.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Hubspot Marketing

OCTOBER 27, 2022

To achieve this, you might implement a content strategy that focuses on SEO to increase your website's visibility on the search engine results pages (SERPs) and drive traffic to your products or services. Curious how our former HubSpot Head of Content SEO Aja Frost put together our content strategy? Here it is. Define your goal.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

NOVEMBER 6, 2024

And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. For example, HubSpot offers a comprehensive list of SEO best practices from a variety of experts, which aims to help its target audience achieve a greater return on investment from content marketing.

User-Generated 81

User-Generated Marketers Marketing Advertising 81

Jeff Bullas

FEBRUARY 21, 2023

On-page SEO Make sure your blog posts are optimized for search engines. Off-page SEO Off-page SEO is all about building backlinks to your website. You should also have a content promotion plan in place before you start writing. Moreover, getting links from high-quality websites can help improve your website’s SEO.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Search Engine Land

DECEMBER 6, 2023

With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey. SEO is critical in capturing high-intent searches and directing them to conversion-optimized pages.

SEO 94

SEO CRM B2C eBook 94

Orbit Media Studios

NOVEMBER 13, 2024

They are likely more comfortable writing case studies, ebooks and whitepapers. A lot of my early stuff I seemed to be trying to earn a place at the table. Getting to that place changed everything. Experienced bloggers also write longer articles. What are you doing differently these days, Ann? Everything. Have an opinion.

Marketers 64

Marketers Marketing Whitepaper Content Marketing 64

Search Engine Land

APRIL 12, 2023

It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. More than SEO: Full-throttle LinkedIn optimization Many LinkedIn optimization guides start and end with SEO, but I say that SEO is just the tip of the iceberg.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Hubspot Marketing

NOVEMBER 30, 2022

Marketing has always been about connecting with your audience in the right place and at the right time. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Businesses Grow

JANUARY 27, 2025

” In essence, gated content places a stop sign in front of your content flow. My email was placed on lists for newsletters, webinars, and holiday sales. And, as an added bonus, your SEO person will be happy that along with your visitors, Google will be able to see your content, too!) It is an anachronistic way of thinking.

Neuromarketing 64

Neuromarketing Marketers Marketing Customer Journey 64

Unbounce

JANUARY 6, 2025

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Content downloads : Offering ebooks, whitepapers, and other resources. Use whichever marketing channels you have in place like social media , email , and PPC ads to attract visitors.

Price 111

Price User-Generated Copywriting Analytics 111

Adobe Experience Cloud Blog

OCTOBER 24, 2016

Just because you haven’t featured content for a while doesn’t mean people aren’t finding those old blogs and ebooks through search engines and old links. Relevancy is also good for your SEO strategy. On-Page SEO Considerations for a Content Refresh. It keeps your content calendar full. Which Content Deserves a Makeover?

Thought Leadership 134

Thought Leadership eBook SEO Content Marketing 134

Search Engine Land

JANUARY 9, 2024

We’ve turned the page on 2023, a year marked by the meteoric rise of AI-driven tools and their significant impact on the SEO landscape. As we begin to navigate our SEO strategies in 2024, it’s time to embrace these tools and supercharge our SEO tool stack. These powerhouse platforms can supercharge your SEO toolkit on their own.

SEO 109

SEO Transform User-Generated Price 109

Hubspot Marketing

MAY 13, 2022

For instance, the Reporting Dashboard in HubSpot brings all of your marketing and sales data into one place, so you can quickly determine what works and what doesn't to improve your strategy for the future. And when this content is search engine optimized (SEO), it can boost your search and organic traffic. Recommended Reading.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Rock Content

APRIL 20, 2023

and “Does AI content hurt my SEO?” Other types of automatically generated content include content scraping, machine-translated content with no human checks on the quality, content spinning, and combining content from different places, including RSS feeds, to create a new page. Given that content tools such as Jasper and Copy.AI

SEO 97

SEO Whitepaper User-Generated eBook 97

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers. or “do I really want this?”

eBook 145

eBook Whitepaper CRM Place 145

Marketing Insider Group

FEBRUARY 9, 2021

It could be subscribers to your newsletter, anyone who fills out a form to download an ebook, or a sale. SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. Use Moz’s free Domain SEO Analysis tool to measure your website’s DA. It won’t work if your tactics are all over the place.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Lusha

DECEMBER 9, 2024

Done well, inbound lead generation builds trust, makes you look like an expert, and turns your business into the place to go in your industry. Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media.

CRM 52

CRM Whitepaper eBook User-Generated 52

Orbit Media Studios

NOVEMBER 29, 2022

But social media and SEO are very different. Here’s the side-by-side breakdown of the differences (and similarities) between social media and SEO. First, here’s the big picture: What is search engine optimization (SEO)? SEO is about being discovered and getting traffic through search engine rankings. “In

SEO 143

SEO User-Generated Analytics eBook 143

Duct Tape Marketing

AUGUST 22, 2024

A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. Create a client kit for seamless handovers and leverage best in class SEO defaults across all your Wix sites. Here are the analytics tools that we need to put in place. 05:44] One word: Branding!

CMO 87

CMO Customer Journey Transform User-Generated 87

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. The best place to start planning a demand generation campaign? Demand generation isn’t a quick fix. Pipeline acceleration.

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Rock Content

AUGUST 13, 2023

Over the passing years, the landscape of search engine optimization (SEO) has continually evolved, growing in complexity. Given its pivotal role in digital marketing strategies, neglecting your SEO objectives can detrimentally impact your long-term marketing endeavors.

SEO 98

SEO User-Generated Digital Marketing Fashion 98

Neil Patel

AUGUST 19, 2021

By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. Create an SEO-Friendly Website With a Strong CTA. An SEO-optimized website does three things: Search Engines Send Organic, Qualified Traffic. Update Your Profile for SEO.

SEO 145

SEO Marketers Marketing Whitepaper 145

Marketing Insider Group

FEBRUARY 23, 2021

Place them in strategic locations and repurpose them to get in front of a larger audience. The first subscription service has 5-star reviews placed strategically throughout its website and has sent you two case studies via email. Place case studies in various places on your website. Place on Landing Pages.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketers 140