Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Now that a framework is in place, let’s talk about the more granular pieces of data across the buyer’s journey. Download our ebook The B2B Marketer’s Guide to Decoding Metrics for an in-depth look at how to get the steps above rolling. Select the Appropriate Metrics for Your Business.

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eBook Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

JULY 25, 2016

That’s a huge audience you’re missing out on if you don’t have a mobile marketing strategy in place. So, it’s important to have a plan in place to ensure your acquisition efforts are not wasted on users who will not remain loyal or engaged. In fact, in the U.S. billion) than people (7.1

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eBook Marketing Strategy Thought Leadership Customer Journey 104

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

With the right report in place, you can tell which programs bring in the most new names. For a more comprehensive deep-dive into what data you should be tracking, download our ebook The Essential 5: Top Reports That Every Consumer Marketer Needs to learn how to take your metrics and credibility to the next level.

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eBook Thought Leadership Finance Marketers 91

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Marketers need to engage consumers at the right place and the right time, and your messages need to be seen wherever the consumers are (essentially, everywhere, all the time). Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing.

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eBook Thought Leadership Customer Acquisition SEO 92

Adobe Experience Cloud Blog

MAY 6, 2016

But you spent valuable time and money on grabbing their attention in the first place, so why not make the most of your efforts and re-engage these folks? To learn more about how you can build your own personalized, targeted reactivation campaigns, download our ebook, Awaken Sleepy Email Subscribers with Reactivation Campaigns.

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eBook Thought Leadership Health Promotion 91

Adobe Experience Cloud Blog

JUNE 15, 2016

Sales needs to know what your high-quality leads have done to warrant a high score, and they need this in real-time in the system where sales business takes place. Check out our ebook, How Successful Companies Fuel Growth with Marketo. Want to learn more and see how other high growth companies have kicked it up a notch?

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eBook Thought Leadership Marketing Automation Platform CRM 91

Adobe Experience Cloud Blog

NOVEMBER 12, 2014

One place to start is with Marketo’s technology partner ecosystem on Launchpoint. To celebrate this anniversary we have written and published our latest ebook, The Ecosystem Perspective: Building Your Marketing Stack , to help guide the modern marketer through a fragmented marketing technology landscape. Read all about it here.

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eBook Thought Leadership Marketing Automation Platform Education 134

AWeber

OCTOBER 26, 2023

Ebooks have been around since the dawn of the digital age. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Ebooks are convenient; you can read them anywhere. Especially if you know how to create an ebook for free.

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eBook Thought Leadership Finance Price 87

Adobe Experience Cloud Blog

MARCH 14, 2014

In our survey, respondents estimated that their content positively impacted brand awareness, engagement, thought leadership, SEO/web traffic, lead quality, and lead quantity. Here are some places to start: Awareness Building. Provide Thought Leadership. Estimating impact, however, isn’t the same as proving impact.

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Content Marketing Thought Leadership eBook Marketers 134

Adobe Experience Cloud Blog

JUNE 25, 2013

Well, it is a wonderful place in the sky with cute smiling piggy banks where you can be super happy of course! Download our new ebook, 10 Most Common Marketing Budget Pitfalls and find out how many of these you fall victim to. Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Thought Leadership Finance eBook Communications 134

Marketing Insider Group

DECEMBER 17, 2020

eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. At the core of a practical eBook is a well-written piece that offers a deeper level of insight beyond the answers your customers can find in short blogs and Google snippets.

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Whitepaper eBook Marketing Mix Thought Leadership 142

Marketing Insider Group

MAY 3, 2021

Otherwise, the attempt at thought leadership will fall flat. If everything you create comes from a place of self-promotion and is narrow, it won’t work. They’ll respect that you have expertise and are coming from a place of offering insights. From eBooks to video to social media posts, you are creating a narrative.

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Content Marketing Whitepaper Thought Leadership eBook 141

Adobe Experience Cloud Blog

MAY 15, 2014

And as we discuss in our new ebook, Sweeter than Suite Solutions: Choose Your Own Marketing Automation Platform , marketers often pay a high price for choosing stack solutions. Download our new ebook, Sweeter than Suite Solutions: Choose Your Own Marketing Automation Platform. Streamlined, Repeatable Processes. Marketing Automation'

Thought Leadership 134

Thought Leadership Marketing Automation Platform eBook Marketers 134

Adobe Experience Cloud Blog

AUGUST 21, 2013

And to learn more about the state of digital marketing in healthcare, download our new ebook How to Leverage Digital Marketing in the Healthcare Industry. Social networks give businesses a place to be innovative. The first was a tumor removal operation that took place in 2009 at Henry Ford Hospital in Detroit, and many have followed.

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eBook Thought Leadership Digital Marketing Place 134

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Use text on the button that describes the action—“Download the Ebook” or “Reserve My Seat,” rather than “Submit.”. Use visual cues, like arrows, and eyes of images pointed at the CTA to direct the viewers’ attention and train of thought. Co-Brand/Co-Author Your Ebook. Use Exit-Intent Pop-ups.

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Whitepaper eBook Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

Here are my top 4 takeaways from the conference, which represented the best in content marketing trends, challenges, and thought leadership: 1) The New Biggest Threat to Content Marketing: An Over-Reliance on Competent, Professional, On-Strategy Content. There were also oranges, I think. So let’s dig in! Content Marketing'

Content Marketing 134

Content Marketing Thought Leadership eBook Logistics 134

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. The best place to start planning a demand generation campaign? Demand generation isn’t a quick fix. At the end, of course.

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Thought Leadership Key Performance Indicator eBook Direct Mail 134

Adobe Experience Cloud Blog

AUGUST 28, 2013

We tested two versions of subject lines by naming the asset (New eBook) in one and simply placing the word “Download” in brackets in the other: Version A: [Download] Make Your Facebook Posts More Shareable. Version B: [New eBook] Make Your Facebook Posts More Shareable. This test applies to emails that offer a content asset.

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eBook Thought Leadership Email Marketing Place 134

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. And with such a demand for content, you need to make sure that you have the right people in place that can create content. Partner ebook co-creation.

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Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In effect, with better experiences, and better lead generation strategy in place, your company can see substantial growth over the long-term. Creating content just for the sake of content, will not be as effective as having a thoughtful content strategy in place. There are a few tactics you can put in place to capture leads.

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Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Adobe Experience Cloud Blog

APRIL 16, 2014

But as effective as these models are, converting free trial/freemium users into paid customers comes with unique challenges, which we discuss in our new ebook, SaaS Providers: Accelerate Conversion of Trial & Freemium Users to Customers with Marketing Automation , The Conversion Challenge. Personalized Web Experience.

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Customer eBook Thought Leadership Marketing Automation Platform 129

Adobe Experience Cloud Blog

AUGUST 13, 2014

And as we explore in our new ebook, Web Personalization 101 , that’s where personalization tools come in. First, here’s what these tools can detect about your visitors: Firmographics: Place of work, size of company, company revenue, industry. Personalization and Content Marketing. Want to see a few more?

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eBook Thought Leadership Price Place 134

Adobe Experience Cloud Blog

APRIL 16, 2015

This year we had a diverse set of keynotes (including a musical performance from John Legend), a kick-butt set of thought leadership sessions, an amazing Great Gatsby-style party at the San Francisco City Hall ( tres chic ), an exhibit hall filled with valued partners, and of course, the best of breed marketers from around the world.

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Thought Leadership Education CMO eBook 127

Adobe Experience Cloud Blog

MAY 8, 2014

In our new ebook, Unmask Inbound Visitors: Using Real-Time Personalization to Increase Web Conversion , we explain how personalization software makes it possible to “unmask” those anonymous leads, identifying their intent, potential to purchase, profile, and/or firmographics. Put Personalization Software in Place. Sit Back and React.

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eBook Thought Leadership Marketing Automation Platform Marketing Mix 123

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. Social Media Marketing for the Healthcare Industry was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Social Media Marketing Health eBook Food 134

Adobe Experience Cloud Blog

OCTOBER 20, 2015

It is incredibly important to make sure you are giving the right offer to the right person at the right time and in the right place—especially during the busy holiday season.

Thought Leadership 134

Thought Leadership Retail eBook Promotion 134

Adobe Experience Cloud Blog

JULY 28, 2014

Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. As you invest in your marketing career, the important thing is to spend your time in the places it will count the most. Those are my top four places to invest your time. Take a Class.

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Thought Leadership CMO eBook Marketers 134

Adobe Experience Cloud Blog

JANUARY 11, 2013

How do you get your thought leadership pieces to your audience? Create Banner Ads And Place Them Your Website. Once a new content piece has been completed, create an engaging banner ad or tile illustrating the content and place it throughout your website, particularly your homepage.

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Promotion Thought Leadership eBook Event Marketing 134

Marketing Insider Group

MARCH 22, 2021

eBooks and PDF guides. Where does thought leadership fit? Thought leadership is more of a mindset and approach to content at all stages for showcasing your expertise, knowledge, and authority. Even top-of-funnel content should display your unique thought leadership voice and style. VIP content.

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Thought Leadership B2C Customer loyalty eBook 143

Adobe Experience Cloud Blog

NOVEMBER 17, 2014

Reorganization can mean creating an infographic from an ebook, a cheat sheet from a guide, you get the idea. Content that is past its “expiration date” can be brand damaging, and effectively undo the good work your content did in the first place. Does the content cite reports or ideas that are no longer accurate? . <a

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Content Marketing Thought Leadership eBook Marketers 134

Adobe Experience Cloud Blog

JULY 22, 2014

And as we explore in our new ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , more opportunities to communicate = more opportunities to convince your potential customers to buy. As a result, she’s then placed in a “nurture track,” which delivers videos, testimonials, and reviews about that system.

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eBook Thought Leadership Communications Education 131

Adobe Experience Cloud Blog

MARCH 28, 2013

If these promotional messages are not relevant, your potential reader may never dive into your thought leadership. For more information on how to promote content using personalized messaging, take a look at our ebook From Creation to Conversion: Promoting Content to the Right Audience. Options for Segmenting Dynamic Content.

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eBook Thought Leadership Promotion User-Generated 134

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

For this example, let’s define web content as blog posts and ebooks. If someone views a blog post or ebook as their first interaction with your brand, then fills out a form to download an ebook, the right measurement and attribution technology will allow you to assign revenue credit to those assets. .

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eBook Thought Leadership Promotion Communications 134

Adobe Experience Cloud Blog

OCTOBER 24, 2016

Just because you haven’t featured content for a while doesn’t mean people aren’t finding those old blogs and ebooks through search engines and old links. Refreshing an old ebook, for example, not only improves that content, but it can also inspire a few blog posts, an updated slide deck, or a new infographic.

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Thought Leadership eBook SEO Content Marketing 134

Adobe Experience Cloud Blog

APRIL 25, 2014

As we explore in our new ebook, Marketing With a View: How to Use Your Marketing Calendar to Land Your Goals , a calendar should do a lot more than save dates. Your calendar should allow you (and everyone else) to find everybody’s past, current, and planned activities in a single place. You Can’t Be Flexible. Modern Marketing'

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Marketing Automation Platform eBook Thought Leadership Fashion 132

Adobe Experience Cloud Blog

JUNE 16, 2015

Whether it’s good ‘ole marketing you’re interested in, or you’re seeking some sound business advice, you’ve come to the right place. Whether you’re authoring 140-page ebooks or 140-character tweets, you are producing messages that reflect your brand. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.

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Transform Thought Leadership Education eBook 134

Adobe Experience Cloud Blog

SEPTEMBER 23, 2014

The best content marketing companies are 25% more likely to have a process in place for aligning marketing content with marketing and sales funnel stages. Every email, after all, is content , and should be approached with the same standards as your blog posts, ebooks, and other assets. And it works. Get Teams on the Same Page.

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eBook Whitepaper Thought Leadership Marketers 134