Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. Place the video directly on a landing page.

Video Marketing 56

Video Marketing Marketing Marketers eBook 56

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? Video Marketing: LinkedIn is the perfect place to practice video marketing if your business has yet to explore its benefits.

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. If you have some wiggle room in your budget, consider investing in video marketing , sponsored social media advertising or PR.

Whitepaper 130

Whitepaper Transform PR eBook 130

Marketing Insider Group

FEBRUARY 2, 2021

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. Consider placing targeted ads to get in front of a bigger audience and generate leads. Video Marketing. Case studies.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Hubspot Marketing

MAY 14, 2019

Content marketing is a creating, publishing, and distributing content to your target audience. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Contextual Marketing. Event Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Scoop.it!

APRIL 12, 2022

How to create a content marketing strategy for your brand. Building a strong personal brand can seem daunting when you’re just starting, but having a concrete content strategy in place can help ease the process and enable you to reap the fruits of your content marketing efforts. Video marketing.

Marketing Strategy 106

Marketing Strategy Content Marketing Branding eBook 106

Marketing Insider Group

MAY 27, 2020

It’s impossible to measure your success without having goals in the first place, so make sure you take the time to define some concrete, time-limited goals. Some types of digital marketing you might want to choose as part of your overall strategy include: SEO (search engine optimization). Content marketing. Email marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Exposure Ninja

JUNE 23, 2022

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media. Free Video Marketing Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. Celebrate your customers: Video testimonials can be huge social proof points. But you can also go one step further and make your customers the star of your video marketing. Use video to tell their story. . With over 1.9

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Marketing Insider Group

OCTOBER 18, 2021

Mainly, be sure they rank for the right keywords and have tactics in place to capture visitor information (like gated content, CTAs, subscription forms, and more). Some of the most commonly used (and effective) types of gated content include ebooks, whitepapers, checklists, templates, and how-to videos. Create videos.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134

Neil Patel

JANUARY 8, 2021

Ready to overhaul your channel and ensure you’re getting the most from your video marketing strategy? Branding is a great place to start your audit. CTAs direct people take action, such as: Subscribe to your channel Visit your website Follow you on social media Comment on videos Download an ebook or subscribe to an email list.

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. A well-placed CTA in a compelling blog post can direct prospects to your landing page for leads. Custom content influences 61% of consumers ( Dragon Search Marketing ).

Inbound Marketing 136

Inbound Marketing User-Generated Whitepaper Email Marketing 136

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. Leverage Video Marketing. dEMkCctEWE. Share Free Resources.

User-Generated 89

User-Generated Whitepaper eBook Partner Marketing 89

Hubspot Marketing

NOVEMBER 6, 2024

And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. Video Marketing Lead Generation 12. Personalize video content. 91% of businesses use video as a marketing tool. This can help you determine the best places for your ads.

User-Generated 82

User-Generated Marketing Marketers Advertisers 82

Digital Marketer

NOVEMBER 17, 2022

Furthermore, a recent Statista analysis predicts that digital video viewership will reach 3.48 If you are a brand that is looking to establish a digital presence on the internet, then using video marketing will yield the required results. SEO & Search Engine Marketing. billion by 2023.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Marketing Insider Group

SEPTEMBER 14, 2020

HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. 72% of marketers say that content marketing sparks engagement growth. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Martech

NOVEMBER 13, 2023

.” Dig deeper: How to unlock more value from your event content Customers can find content on the internet themselves and bring it to Catch+Release to handle the licensing, or they can delve into the Catch+Release creator community to find content where licensing is already in place. “The whole gamut,” Ertsgaard said.

User-Generated 77

User-Generated Price eBook Branding 77

Hubspot Marketing

AUGUST 7, 2019

The answers to these questions are important in determining what image you’re going to place front and center on your landing page. Follow the flow of the page and place your CTA where your readers’ eyes will go, such as to the right of or below the copy. If it’s an ebook, what are the subjects your cover? How old are they?

User-Generated 144

User-Generated Copywriting eBook Customer 144

verse.ai

OCTOBER 1, 2024

Social media is also a great place to ask questions and gain feedback. Email marketing platforms. Video in B2C content marketing If you’re not using video in your content marketing, you probably should be. 95% see increased brand awareness through video marketing. Track video performance.

B2C 59

B2C Content Marketing CRM Marketing 59

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

SMA Marketing

MARCH 16, 2023

Source Video Marketing Adding a video is one of the quickest ways to enhance your written content and greatly improve your opportunities to rank in search. There are two ways to include written and video content together in a blog post. Another great way to use video marketing is on social media.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Lynton Web

DECEMBER 21, 2021

Use various resources like blogs, ebooks, infographics, social media and videos (see below) to deliver your messages. According to HubSpot , short-form content is the second most effective trend marketers are using, and with YouTube being the second most popular search engine, you need to get into video marketing.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

Exposure Ninja

OCTOBER 16, 2023

Different types of broadcast marketing include: TV adverts Product placement TV show sponsorships The company appears as part of a TV show The company appears on the news Radio adverts Radio jingles. That said, if you’re a plumbing business, you might be out of place at a local craft fair. Another way is through social media.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Underwhelmed by your digital marketing agency?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

AUGUST 21, 2019

Some agencies don’t consider this practice part of brand marketing, but it’s one of the key places that companies can get in touch with marketers. Many agencies, particularly those that work with inbound marketing software giant HubSpot, provide expert service in inbound marketing.

Branding 40

Branding Inbound Marketing Entertainment Energy 40

Lusha

JULY 21, 2024

Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. Here’s how: Lead Magnets: Offer valuable resources like ebooks, whitepapers, templates, or checklists in exchange for contact information.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Exposure Ninja

NOVEMBER 13, 2023

You’re working with a marketing agency but you’re not totally sure what they’re doing and whatever it is doesn’t seem to be getting you leads You’ve been losing more leads to competitors. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. Search ads Search ads are great for lead generation.

Law 52

Law User-Generated Digital Marketing SEO 52

Power Digital Marketing

JANUARY 20, 2019

What It Does: If you are a YouTube creator or are a business focused on video marketing, you’ll want to pay attention to this one. Choose from 65 mobile-optimized templates already proven to convert well, including pages for signing up for a webinar, downloading an eBook and more. User friendly, but not for business owners.

Marketing 40

Marketing Marketers User-Generated Analytics 40

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events.

PR 52

PR Marketing Marketers User-Generated 52

Lusha

NOVEMBER 15, 2021

Video marketing is your ticket to some of the highest engagement and conversion rates you’ll probably ever see. According to Explain Ninja , when a person watches a video, they consume 95% of the message—compared to a dismal 10% when reading. Many marketers may throw in the towel and just believe video marketing is not for them.

Video Marketing 52

Video Marketing Marketing Marketers Energy 52

Sprout Social

FEBRUARY 21, 2022

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads. Share your video to LinkedIn.

Thought Leadership 143

Thought Leadership Gen Z Real Estate Education 143

Marketing Insider Group

MARCH 28, 2024

Refresh Your Content Marketing Strategy In 2023, content marketing and creation will continue to play an important role in every e-commerce business owner’s marketing strategy. Implementing an effective content marketing strategy enhances brand awareness, educates audiences, builds credibility and increases customer loyalty.

eCommerce 119

eCommerce Shoppers User-Generated Promotion 119