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With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Rather than only churning out traditional forms of content (like whitepapers and blog posts), try transforming some content pieces into interactive infographics, quizzes, calculators, or assessments.
Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.
When you experience any marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create a content offer like an eBook, publish it with a landing page, send an email promoting it to a list and hope it moves the needle in the right direction.
Use text on the button that describes the action—“Download the Ebook” or “Reserve My Seat,” rather than “Submit.”. Immediate pop-ups can make web visitors shiver, but a strategically placed exit-intent pop-up can keep prospects warm. Co-Brand/Co-Author Your Ebook. Use Exit-Intent Pop-ups.
Instead of having one writer create content, you can have a team of experts creating ads, whitepapers, ebooks, articles, and much more. Your company can get help writing whitepapers, articles, and e-books that are instantly published on your websites through WordPress integration.
There’s no denying the appeal of ebooks: sleek and lightweight, these can live on your iPad or Kindle and are so popular that they even outsell physical books on Amazon. While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. What should you write about in your ebook?
eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. At the core of a practical eBook is a well-written piece that offers a deeper level of insight beyond the answers your customers can find in short blogs and Google snippets.
Turn your latest whitepaper into a series of blog posts on a relevant topic, with registration to receive the full whitepaper. Take interesting data from a research report or whitepaper, create an insightful infographic, and share it on social media platforms. Created a useful ebook?
In effect, with better experiences, and better lead generation strategy in place, your company can see substantial growth over the long-term. Creating content just for the sake of content, will not be as effective as having a thoughtful content strategy in place. There are a few tactics you can put in place to capture leads.
There are a number of places you can start to gather data to help build personas for your content marketing campaigns, some of these are more manual than others. You can then map this against the type of content assets you develop. Persona development could take months or days, depending on how comprehensive you need it to be.
You’re at the right place if you’re wondering how your business can improve lead-generating content marketing. Quality content is essential for any lead generation strategy, and there are a few key reasons why: For one, potential customers need to be able to find your content in the first place. Whitepapers.
Generate ideas for an upcoming marketing campaign about [new product] with a marketing mix consisting of [product] [price] [place] [promotion channels]. Repurpose an ebook into a series of [number] blog posts using this pre-existing text: [insert old e-book content].
At the heart of any business is its product or service, which is what makes this a good place to start. Are they creating whitepapers or ebooks? Are there five whitepapers and just one ebook? How often does a new ebook or case study come out? Ready to get started with the full ebook and template?
Often, that content is a whitepaper, eBook, webinar or a newsletter. Testing shows that CTAs placed above the fold perform better than those further down. When the CTA and landing page headline match, the visitor knows they are in the right place. The highest performing landing pages…. Clear the decks!
If everything you create comes from a place of self-promotion and is narrow, it won’t work. They’ll respect that you have expertise and are coming from a place of offering insights. From eBooks to video to social media posts, you are creating a narrative. Your Content Is All About You. Make Your Audience the Star.
Downloading an ebook or whitepaper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. Place your keyword in the meta description and use it once toward the beginning of your post.
Back in 1918, Jell-O started placing ads with recipes in “Ladies Home Journal,” while the very first example was a John Deer magazine designed for farmers in 1895. For example, written word content can be blog posts, whitepapers, email newsletters, and even books.
This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers. or “do I really want this?”
One long-form content piece such as a whitepaper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Here are four ways to maximize your budget with tactics that deliver maximum results and a healthy bottom line.
That includes whitepapers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. What is B2B Content Marketing?
And with such a demand for content, you need to make sure that you have the right people in place that can create content. Whitepapers. Partner ebook co-creation. Blog posts, marketing collateral, whitepapers, etc. If you are a smaller company, than one or two people could suffice. Definitive Guides.
In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on?
Sometimes Twitter and other social media platforms are the best places to spot trending topics. If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or whitepaper. You can pull together the content from several blog posts into a single ebook.
It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. On the landing page is a lead form that visitors must fill out to access the content, such as an ebook, whitepaper, or infographic. Place the lead form strategically.
The best content marketing companies are 25% more likely to have a process in place for aligning marketing content with marketing and sales funnel stages. Every email, after all, is content , and should be approached with the same standards as your blog posts, ebooks, and other assets. And it works. Get Teams on the Same Page.
Regardless of whether we’re talking about the commercial or residential side of the industry, the Real Estate profession certainly finds itself in a curious place. WhitePapers, eBooks, and Research Reports were. WhitePapers are the most “scientific” and “buttoned-up” of all the content formats.
There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and whitepapers. It’s like when someone who knows you brings you something you want without you even asking for it or without you even realizing you want it in the first place. Infographic via Dailyinfographic.
Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, whitepapers, and ebooks. As your teams interact with your social media followers, they’re also building relationships.
You might think that your product can make the entire world a better place. to making a purchase – and all the steps in between, such as requesting an ebook or whitepaper or signing up for a free trial. Nurture your relationship with your customers for the long run. Start by Identifying Your Target Customers.
It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. The best place to start planning a demand generation campaign? Demand generation isn’t a quick fix. At the end, of course.
They promote whitepapers, ebooks, webinars , and unique product deals by having the visitor complete a form with their personal information in return for the content or to register for the event. These include images, videos, webinar recordings, and a range of written content like ebooks, whitepapers, infographics, and datasheets.
They have mechanisms in place that get their visitors to volunteer their information. Another strategy is to offer an eBook or WhitePaper in exchange for the information. You can even collect your content in themed eBooks and get more mileage out of the great content you’ve created in the past.
This could include: Templates Webinars Videos eBooksWhitepapers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Pro Tip: Place a short SlideShare presentation on your landing page to help you seal the deal! Help Self-Educating Customers.
Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a whitepaper or ebook. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. The Write Stuff.
Your blog is the perfect place to do this. Have the right processes in place to ensure quick follow-up. Ebooks and Whitepapers – These demonstrate your industry expertise and educate buyers who fall under both the non-expert (ebook) and expert (whitepaper) categories. Focus on Differentiation.
But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. It involves publishing, sharing, and promoting quality content in the right places so people can actively engage with it. Whitepapers. Then you’ll have a roadmap to follow from beginning to end.
There are two primary types of landing pages, and each has significant benefits: Hub-style landing pages: These pages contain multiple offers—infographics, ebooks , videos, whitepapers, and more. Clearly, there’s a place for both styles of landing pages in your marketing strategy. Vary your landing pages according to your goals.
It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. Software companies have become tech teachers with how-to videos and eBooks. It’s not rented space.
You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports Whitepapers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.
Someone later in the stages of the buying process might be looking for confirmation that your brand is indeed the one to choose, and that person might be better convinced by a whitepaper or in-depth case study. Here’s a great visual from Hubspot to help you think more about the kinds of content that belong in each stage: Image Source.
For example, we can spin up landing pages with forms that provide access to an ebook, guide, or whitepaper. An example of a landing page offering an ebook download in exchange for contact information. Gut instinct has its place, but data is king when the pressure to grow is high. Using SaaS PPC for Direct Signups.
Sure, calling out your company’s new ebook or webcast is an important part of your tweeting. But if you never contribute to the conversations taking place, if you never offer something personal or fun or funny, you are missing the prime opportunity unique to Twitter.
And with landing page software, you can see which pages the lead visits, what they’re searching for and even how they got to your site in the first place. Examples of effective lead conversion content for the research stage include whitepapers, guides, tip sheets, eBooks, checklists, videos and kits.
It might seem as easy as placing a form on the page, but gating, unfortunately, comes with some complexities—and most certainly a list of pros and cons. Gating equals gaining information that you cannot gain without a gate in place. Is it an eBook? A whitepaper? And how are we capturing that traffic?
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