Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Take interesting data from a research report or white paper, create an insightful infographic, and share it on social media platforms. Created a useful ebook?

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In effect, with better experiences, and better lead generation strategy in place, your company can see substantial growth over the long-term. Creating content just for the sake of content, will not be as effective as having a thoughtful content strategy in place. There are a few tactics you can put in place to capture leads.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

There are a number of places you can start to gather data to help build personas for your content marketing campaigns, some of these are more manual than others. You can then map this against the type of content assets you develop. Persona development could take months or days, depending on how comprehensive you need it to be.

Content Marketing 131

Content Marketing Whitepaper eBook User-Generated 131

Hubspot Marketing

MAY 9, 2023

Generate ideas for an upcoming marketing campaign about [new product] with a marketing mix consisting of [product] [price] [place] [promotion channels]. Repurpose an ebook into a series of [number] blog posts using this pre-existing text: [insert old e-book content].

Whitepaper 141

Whitepaper Transform Promotion Marketers 141

OnPassive Marketing

MAY 12, 2022

You’re at the right place if you’re wondering how your business can improve lead-generating content marketing. Quality content is essential for any lead generation strategy, and there are a few key reasons why: For one, potential customers need to be able to find your content in the first place. Whitepapers.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Hubspot Marketing

OCTOBER 12, 2017

At the heart of any business is its product or service, which is what makes this a good place to start. Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? How often does a new ebook or case study come out? Ready to get started with the full ebook and template?

Whitepaper 145

Whitepaper eBook Price Promotion 145

Marketing Insider Group

MAY 3, 2021

If everything you create comes from a place of self-promotion and is narrow, it won’t work. They’ll respect that you have expertise and are coming from a place of offering insights. From eBooks to video to social media posts, you are creating a narrative. Your Content Is All About You. Make Your Audience the Star.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Marketing Insider Group

AUGUST 19, 2015

Often, that content is a white paper, eBook, webinar or a newsletter. Testing shows that CTAs placed above the fold perform better than those further down. When the CTA and landing page headline match, the visitor knows they are in the right place. The highest performing landing pages…. Clear the decks!

Whitepaper 102

Whitepaper eBook Place Education 102

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. Place your keyword in the meta description and use it once toward the beginning of your post.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Girl Power Marketing

AUGUST 25, 2022

Back in 1918, Jell-O started placing ads with recipes in “Ladies Home Journal,” while the very first example was a John Deer magazine designed for farmers in 1895. For example, written word content can be blog posts, white papers, email newsletters, and even books.

Whitepaper 92

Whitepaper Content Marketing Customer eBook 92

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers. or “do I really want this?”

eBook 145

eBook Whitepaper CRM Place 145

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Here are four ways to maximize your budget with tactics that deliver maximum results and a healthy bottom line.

Whitepaper 130

Whitepaper Transform PR eBook 130

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

And with such a demand for content, you need to make sure that you have the right people in place that can create content. Whitepapers. Partner ebook co-creation. Blog posts, marketing collateral, whitepapers, etc. If you are a smaller company, than one or two people could suffice. Definitive Guides.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on?

Whitepaper 134

Whitepaper Thought Leadership eBook SEO 134

Scoop.it!

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. What is B2B Content Marketing?

Content Marketing 107

Content Marketing Whitepaper eBook B2C 107

Marketing Insider Group

DECEMBER 14, 2020

Sometimes Twitter and other social media platforms are the best places to spot trending topics. If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or white paper. You can pull together the content from several blog posts into a single ebook.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Adobe Experience Cloud Blog

APRIL 20, 2017

It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. On the landing page is a lead form that visitors must fill out to access the content, such as an ebook, whitepaper, or infographic. Place the lead form strategically.

Whitepaper 134

Whitepaper Thought Leadership Transform eBook 134

Adobe Experience Cloud Blog

SEPTEMBER 23, 2014

The best content marketing companies are 25% more likely to have a process in place for aligning marketing content with marketing and sales funnel stages. Every email, after all, is content , and should be approached with the same standards as your blog posts, ebooks, and other assets. And it works. Get Teams on the Same Page.

eBook 134

eBook Whitepaper Thought Leadership Marketers 134

Hubspot Marketing

DECEMBER 29, 2023

Sometimes referred to as a lead-capture page, landing pages contain a lead generation form that collects the visitors’ contact information in exchange for something of value, like an ebook, an offer, or a discount. What you put on a landing page is just as important as what the landing page is for in the first place. Reduce friction.

eBook 134

eBook User-Generated Whitepaper Place 134

Marketing Insider Group

OCTOBER 22, 2020

Regardless of whether we’re talking about the commercial or residential side of the industry, the Real Estate profession certainly finds itself in a curious place. White Papers, eBooks, and Research Reports were. White Papers are the most “scientific” and “buttoned-up” of all the content formats.

Real Estate 100

Real Estate Whitepaper Finance eBook 100

Unbounce

MAY 5, 2022

There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and white papers. It’s like when someone who knows you brings you something you want without you even asking for it or without you even realizing you want it in the first place. Infographic via Dailyinfographic.

Whitepaper 144

Whitepaper User-Generated Marketers Marketing 144

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. As your teams interact with your social media followers, they’re also building relationships.

Branding 145

Branding Transform Whitepaper User-Generated 145

Marketing Insider Group

APRIL 19, 2021

You might think that your product can make the entire world a better place. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Nurture your relationship with your customers for the long run. Start by Identifying Your Target Customers.

Whitepaper 111

Whitepaper eBook Marketers Marketing 111

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. The best place to start planning a demand generation campaign? Demand generation isn’t a quick fix. At the end, of course.

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Adobe Experience Cloud Blog

JANUARY 30, 2018

They promote whitepapers, ebooks, webinars , and unique product deals by having the visitor complete a form with their personal information in return for the content or to register for the event. These include images, videos, webinar recordings, and a range of written content like ebooks, whitepapers, infographics, and datasheets.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Duct Tape Marketing

JUNE 7, 2015

They have mechanisms in place that get their visitors to volunteer their information. Another strategy is to offer an eBook or White Paper in exchange for the information. You can even collect your content in themed eBooks and get more mileage out of the great content you’ve created in the past.

Whitepaper 78

Whitepaper eBook Advertisers Advertising 78

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Pro Tip: Place a short SlideShare presentation on your landing page to help you seal the deal! Help Self-Educating Customers.

Whitepaper 98

Whitepaper Customer eBook Energy 98

Marketing Insider Group

SEPTEMBER 20, 2021

Your blog is the perfect place to do this. Have the right processes in place to ensure quick follow-up. Ebooks and Whitepapers – These demonstrate your industry expertise and educate buyers who fall under both the non-expert (ebook) and expert (whitepaper) categories. Focus on Differentiation.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. The Write Stuff.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. Software companies have become tech teachers with how-to videos and eBooks. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

JUNE 22, 2021

But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. It involves publishing, sharing, and promoting quality content in the right places so people can actively engage with it. Whitepapers. Then you’ll have a roadmap to follow from beginning to end.

Key Performance Indicator 145

Key Performance Indicator Whitepaper Promotion eBook 145

Adobe Experience Cloud Blog

MARCH 6, 2019

There are two primary types of landing pages, and each has significant benefits: Hub-style landing pages: These pages contain multiple offers—infographics, ebooks , videos, whitepapers, and more. Clearly, there’s a place for both styles of landing pages in your marketing strategy. Vary your landing pages according to your goals.

Whitepaper 134

Whitepaper Thought Leadership Shipping eBook 134

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.

Whitepaper 88

Whitepaper eBook SEO Education 88

Marketing Insider Group

OCTOBER 18, 2021

Someone later in the stages of the buying process might be looking for confirmation that your brand is indeed the one to choose, and that person might be better convinced by a whitepaper or in-depth case study. Here’s a great visual from Hubspot to help you think more about the kinds of content that belong in each stage: Image Source.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Unbounce

MAY 1, 2019

For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. An example of a landing page offering an ebook download in exchange for contact information. Gut instinct has its place, but data is king when the pressure to grow is high. Using SaaS PPC for Direct Signups.

eBook 111

eBook Whitepaper Price User-Generated 111

Adobe Experience Cloud Blog

DECEMBER 4, 2012

Sure, calling out your company’s new ebook or webcast is an important part of your tweeting. But if you never contribute to the conversations taking place, if you never offer something personal or fun or funny, you are missing the prime opportunity unique to Twitter.

Whitepaper 134

Whitepaper Thought Leadership eBook User-Generated 134

Marketing Insider Group

AUGUST 12, 2015

And with landing page software, you can see which pages the lead visits, what they’re searching for and even how they got to your site in the first place. Examples of effective lead conversion content for the research stage include white papers, guides, tip sheets, eBooks, checklists, videos and kits.

Whitepaper 109

Whitepaper Inbound Marketing eBook Place 109