Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” Digital PR.

SEO 98

SEO Content Marketing Entertainment PR 98

David Meerman Scott

MAY 3, 2022

Fifteen years after the first edition of The New Rules of Marketing & PR released, the most comprehensive update yet is now available. The 8th edition is out today in print and ebook editions the USA and Canada and will soon be available in other countries. I’m super excited! An audiobook version is coming by mid-Summer.

PR 80

PR eBook Marketing Marketers 80

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. Make the best use of the tight resources you have with these 7 best practice tips to PR your personal brand on a budget: 1. You don’t need to hire an expensive PR firm to get some traction with this. Get Media Coverage.

PR 78

PR Branding Non-Profit Social Media Marketing 78

Duct Tape Marketing

JUNE 19, 2012

Today a great deal of this kind of news is either delivered directly to audiences through social channels or carried by a PR professional as part of a broader pitch for coverage or advocacy. Think about things like milestones, new hires, new products, new eBooks, awards, new clients, or new certifications. Yan Arief via Flickr CC.

PR 77

PR SEO eBook Analytics 77

Adobe Experience Cloud Blog

JULY 24, 2014

The New Rules of Marketing and PR. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). click an email, attend a webinar, download an ebook, etc.). Content Rules.

PR 134

PR eBook Thought Leadership Marketing 134

Hubspot Marketing

OCTOBER 17, 2019

Owned media is any of the media you create -- blog posts, ebooks, images, and infographics that your marketing team has created are examples of owned media. In April, you want to publish an ebook that explains editing terms to your buyer personas, and in September, you plan to launch an integration with other software. Small Girls PR.

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Adobe Experience Cloud Blog

AUGUST 26, 2014

We keep our content, social, and PR teams closely aligned, so that blog posts containing new announcements, releases, or awesome new content assets are firmly on the calendar weeks in advance. You can map time-sensitive content ahead of time. Once you’ve plugged your social schedule into a calendar, it’s that much easier to share.

PR 134

PR Thought Leadership eBook Entertainment 134

Duct Tape Marketing

OCTOBER 12, 2017

Traditional PR is Still a Fabulous Way to Stand Out written by John Jantsch read more at Duct Tape Marketing. She and I discuss best practices for getting the media’s attention and improving your PR efforts. Questions I ask Christina Nicholson: Where does PR fit into the marketing mix today? Access the free ebook.

PR 58

PR eBook Marketing Mix Marketing Plan 58

Lynton Web

DECEMBER 29, 2024

Marketing should stop sending them top-of-funnel ebooks Sales take the reins with direct outreach Service team is preparing for a new customer onboarding. Service can access deal histories to know what was promised and what the customer might expect. What should happen?

Customer Journey 97

Customer Journey Customer Transform CRM 97

Sprout Social

JULY 1, 2021

For example, someone searching for a PR agency won’t just search “PR agency.” They’re going to look for one in their industry or market such as “Houston restaurant PR agency.” Mid-page, the company inserted a free eBook on a very relevant topic for their target audience. Oftentimes, the content is also specific.

SEO 144

SEO B2C PR Whitepaper 144

Hubspot Marketing

DECEMBER 21, 2020

Ebooks are one of the most common types of content copywriters can create. Since ebooks are meant to contain extensive information, it's best to take the drafting process one section at a time. Here's an example of a general ebook template. This is the closing of your ebook. Featured Resource: Ebook Templates.

Copywriting 145

Copywriting eBook Communications Marketing 145

Adobe Experience Cloud Blog

JULY 23, 2012

We share our international B2B marketing strategy in our new ebook, The Marketo Handbook for International Marketing: Five Essential Steps for the First 100 Days. Appointing a local PR or marketing agency with excellent contacts can help you to identifying and connect with key influencers early on. Get the full eBook.

Non-Profit 109

Non-Profit eBook PR Marketing 109

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Ebook Templates. Download the ebook templates here. To succeed at lead gen, you need content offers — like ebooks — to help you get there.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Adobe Experience Cloud Blog

APRIL 18, 2013

For example, in PR it is often said Tuesday is the best day for a press release. More email tips can be found in our recent ebook 10 Tips for Successful Email Marketing Campaigns. But I wonder how many marketers continually examine the data and re-examine their assumptions. Hope these considerations are helpful!

Email Marketing 134

Email Marketing PR eBook Marketing 134

Adobe Experience Cloud Blog

JUNE 25, 2020

Since this was the first time Adobe Summit was built on Adobe.com, the team not only included Adobe speakers, experiential marketing, demand generation, PR, executive communications, social, creative, BU product and marketing experts, but also the Web team, engineering, analytics, and UX designers.”.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. It's much like traditional PR but in the online space. Luckily, we've got you covered. Short videos.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hubspot Marketing

MAY 13, 2022

guest posts), PR work you've been doing, or the customer experience you've delivered. That's because nearly every message your brand broadcasts can be classified as content, whether it's an About Us site page, product descriptions, blog posts, ebooks, infographics, podcasts, or social media posts. a blog you publish on Medium).

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Adobe Experience Cloud Blog

DECEMBER 1, 2014

In fact, a good infographic can be upwards of $4,000—the same amount you might pay for an ebook design. If you are working with an infographic design firm, most likely they can do PR outreach for you. So you want to make sure you have a promotion plan nailed down.

Thought Leadership 134

Thought Leadership PR eBook Marketing Mix 134

Welcome Software

JANUARY 24, 2025

If you'd prefer an eBook, download your integrated marketing guide here. Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. If you have some wiggle room in your budget, consider investing in video marketing , sponsored social media advertising or PR.

Whitepaper 130

Whitepaper Transform PR eBook 130

Exposure Ninja

APRIL 25, 2025

We recently refreshed our comprehensive Digital PR guide to include AI-focused practices, like front-loading answers and tightening the structure. Soon, it started showing up in AI Overviews for PR-related informational queries. We practice what we preach. We put this into practice with DSLD Mortgage , a US-based mortgage lender.

Content Marketing 52

Content Marketing User-Generated PR Real Estate 52

Duct Tape Marketing

FEBRUARY 19, 2014

That content may be in the form of an ebook, blog post or Google+ Hangout, but the intent of the paid media is to drive attention and engagement with an organization’s owned media. In fact, she was so successful she started a business to teach others how to generate PR on a budget. Podcast Christina Daves Earned Media PR'

PR 78

PR Customer loyalty Fashion eBook 78

Marketing Insider Group

JANUARY 24, 2013

TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com. Write case studies, eBooks, white papers, etc. cuferg – Christy Ferguson – B2B Marketing & PR Strategist, Corporate and Agency.

PR 112

PR Whitepaper CMO Marketing 112

Duct Tape Marketing

NOVEMBER 19, 2013

The term blogger outreach came into vogue a few years ago when PR firms realized that the popularity of many blogs had outstripped that of traditional mainstream media sources. So, identifying and reaching out to influential industry blogs became a common pitching practice in the PR arsenal.

PR 78

PR eBook Marketing Marketers 78

Adobe Experience Cloud Blog

APRIL 23, 2012

They’re on Google searching for answers to their questions, they’re reading blog posts, downloading ebooks, clicking on links to interesting things on Twitter, watching videos and asking peers for their opinions. It’s no good spending money on creating an ebook or white paper if no one knows it exists. Created a useful ebook?

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Neil Patel

DECEMBER 18, 2018

If you want to boost your brand queries, you have to do crazy PR stunts. You can also monitor if the PR stunts are working by typing your brand name into Google Trends. Hack #18: Journies and courses convert better than ebooks. Typically, most people offer ebooks in exchange for an email.

eBook 111

eBook User-Generated PR SEO 111

Hubspot Marketing

OCTOBER 8, 2024

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Ebook Templates Download the ebook templates here. To succeed at lead gen, you need content offers — like ebooks — to help you get there.

Content Marketing 103

Content Marketing eBook Marketing Plan Marketing 103

Orbit Media Studios

NOVEMBER 13, 2024

They are likely more comfortable writing case studies, ebooks and whitepapers. Now I know how the blog can power the top of the funnel awareness, search rankings for key pages, networking, social media, PR, sales closing rates and now, to train the AI so it mentions our brand. Experienced bloggers also write longer articles.

Marketing 64

Marketing Marketers Whitepaper Content Marketing 64

Marketing Insider Group

MAY 8, 2023

Some of the most common types of inbound marketing are: Blog posts Social media content Search engine optimization (SEO) Email marketing eBooks Webinars Because of its educational nature, inbound marketing content is targeted and delivered to potential customers who have already shown interest in a business’s products or services.

Inbound Marketing 119

Inbound Marketing Outbound Marketing Whitepaper eBook 119

Marketing Insider Group

DECEMBER 9, 2019

What integration means is that all aspects of content marketing are working together from PR to social media to email marketing. This could be anything from a certain percentage increase for eBook downloads or better social media engagement to increased blog subscribers. Is Your Content Strategy Fully Integrated?

Marketing Strategy 136

Marketing Strategy Content Marketing Marketing Marketers 136

Hubspot Marketing

OCTOBER 25, 2023

Download an ebook. If you want to learn how to write a CTA that captures readers’ attention and gets to the point quickly, take a cue from how PR professionals write press release headlines. Your CTA might prompt people to do one of the following actions: Subscribe to your email newsletter. Sign up for an account.

Whitepaper 131

Whitepaper Copywriting PR User-Generated 131

Hubspot Marketing

JUNE 30, 2023

11 Essential Elements of an Effective Call-to-Action To help demonstrate the anatomy of a well-crafted CTA, we're going to pick apart the primary CTA we recently featured in a blog post about the biggest problem in your PR. We did that in our CTA in the "Download Ebook + Template Now" button. 1) Use actionable language.

eBook 98

eBook PR Whitepaper Place 98

Search Engine Land

NOVEMBER 27, 2023

Keywords geared toward conversions Conversions for SEO include: Sales Leads Email and SMS subscriptions Higher pageviews that drive CPM revenue App and ebook or information downloads Phone calls Live chat sessions Free trials If you get someone on your email list because you provided solutions, you can bring them back to shop once they’re ready.

SEO 117

SEO PR Law eBook 117

Adobe Experience Cloud Blog

JUNE 29, 2016

Start by understanding who will contribute content—whether that means writing for your blog, recording videos, or writing ebooks. In some cases, your content may come from your content team, freelancers, your PR agency, internal writers, partners, customers, or guest contributors. : Who’s writing for you?

eBook 91

eBook Thought Leadership Whitepaper PR 91

Hubspot Marketing

MARCH 9, 2023

Instead of stuffing your next release with industry jargon, take a page out of our book (OK fine, ebook), The Newsworthy Guide to Inbound Public Relations , and brainstorm some creative approaches for your next announcement. We've seen it all. Unfortunately, so have reporters – and they are not fans. Can you include new data? or 3 p.m.,

PR 145

PR Transform User-Generated Promotion 145

Hubspot Marketing

APRIL 25, 2017

How to Fix It: There are many ways to spread brand awareness, but the three I'll touch on here are PR, co-marketing, and blogging. PR: Public relations is less about paying for a spot in a news blog, and more about focusing your voice and finding your place in the market.

PR 112

PR Inbound Marketing eBook Place 112

Rock Content

OCTOBER 26, 2015

Matt is passionate about the latest content marketing trends and best practices for video, infographics, eBooks and more. So if you’re someone who can produce consistent high quality content then chances are it’ll be noticed by the editors and broadcast to a wider audience. LinkedIn is a launchpad for mainstream blogging opportunities.

Content Marketing 67

Content Marketing User-Generated PR eBook 67