Adobe Experience Cloud Blog

JANUARY 4, 2016

While you might adopt a more playful voice on Twitter and a more professional voice in a whitepaper, consistency is key if you want to create a brand that your customers recognize and engage with over time. Make sure anyone writing for your brand (whether it’s advertising, press releases, ebooks, or blog posts) is closely aligned.

Branding 92

Branding Thought Leadership Whitepaper PR 92

Adobe Experience Cloud Blog

JUNE 29, 2016

Start by understanding who will contribute content—whether that means writing for your blog, recording videos, or writing ebooks. In some cases, your content may come from your content team, freelancers, your PR agency, internal writers, partners, customers, or guest contributors. : Who’s writing for you?

eBook 91

eBook Thought Leadership Whitepaper PR 91

Duct Tape Marketing

AUGUST 29, 2013

The common denominator in content marketing is the creation and sharing of useful content to reinforce brand messaging through thought leadership. Since brand marketers typically have less control over external media, useful content that displays thought leadership takes priority.

Content Marketing 64

Content Marketing Thought Leadership Branding Whitepaper 64