Marketing Insider Group

JANUARY 24, 2013

TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com. Write case studies, eBooks, white papers, etc. Minneapolis – [link]. Durham, NC – www.SocialMediaB2B.com. Co-Mod of # b2bchat.

PR 112

PR Whitepaper CMO Marketing 112

Orbit Media Studios

NOVEMBER 13, 2024

They are likely more comfortable writing case studies, ebooks and whitepapers. Now I know how the blog can power the top of the funnel awareness, search rankings for key pages, networking, social media, PR, sales closing rates and now, to train the AI so it mentions our brand. Experienced bloggers also write longer articles.

Marketing 64

Marketing Marketers Whitepaper Content Marketing 64

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. It's much like traditional PR but in the online space. Luckily, we've got you covered.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hubspot Marketing

OCTOBER 25, 2023

Download an ebook. You can add the page length of the whitepaper you offer, mention a specific discount, or list the numerical impact or benefit of a particular resource you provide. In marketing, CTAs appear throughout campaign copy to convince your audience to take the next step down the sales funnel via a button or hyperlink.

Whitepaper 131

Whitepaper Copywriting PR User-Generated 131

Hubspot Marketing

AUGUST 9, 2018

Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content Marketer.

PR 145

PR Non-Profit Marketing Marketers 145

Adobe Experience Cloud Blog

JUNE 29, 2016

Start by understanding who will contribute content—whether that means writing for your blog, recording videos, or writing ebooks. In some cases, your content may come from your content team, freelancers, your PR agency, internal writers, partners, customers, or guest contributors. : Who’s writing for you?

eBook 91

eBook Thought Leadership Whitepaper PR 91

Adobe Experience Cloud Blog

JANUARY 4, 2016

While you might adopt a more playful voice on Twitter and a more professional voice in a whitepaper, consistency is key if you want to create a brand that your customers recognize and engage with over time. Make sure anyone writing for your brand (whether it’s advertising, press releases, ebooks, or blog posts) is closely aligned.

Branding 92

Branding Thought Leadership Whitepaper PR 92

Hubspot Marketing

JUNE 30, 2023

11 Essential Elements of an Effective Call-to-Action To help demonstrate the anatomy of a well-crafted CTA, we're going to pick apart the primary CTA we recently featured in a blog post about the biggest problem in your PR. We did that in our CTA in the "Download Ebook + Template Now" button. 1) Use actionable language.

eBook 98

eBook PR Whitepaper Place 98

Duct Tape Marketing

AUGUST 29, 2013

Marketo uses a portfolio of content that includes articles, white papers, brochures, case studies, product data sheets, resource libraries, presentations, videos, and even more advanced content such as eBooks, podcasts, webinars, workbooks, and online courses. So what type of content should the B2B content marketer be producing?

Content Marketing 77

Content Marketing Thought Leadership Branding Whitepaper 77

Neil Patel

SEPTEMBER 21, 2020

Their content marketing services have branched out a bit to include digital PR and training courses, but their specialty is still the same. As the screenshot above shows, they’re focused on rapid, organic growth that’s driven by content marketing, data journalism, digital PR, and search engine optimization. Technical SEO.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Sprout Social

JANUARY 24, 2024

Conversions can mean: Sign-ups for software or a newsletter Sales A promo code usage Filling out a lead generation form Downloads of a whitepaper or ebook You can track conversions by using tools like Google Analytics, asking users via a form how they discovered you or using influencer-specific codes during checkout.

Influencer Marketing 131

Influencer Marketing User-Generated Key Performance Indicator Analytics 131

Duct Tape Marketing

MAY 19, 2011

David Meerman Scott David is the author of 7 books, Real-Time Marketing & PR , is his newest addition to the collection. When you want to get more “leads” into the top of your sales funnel, you have the option of not requiring people to register to get the valuable content that your company creates (an ebook or white paper perhaps).

Whitepaper 60

Whitepaper Direct Mail eBook PR 60

Duct Tape Marketing

SEPTEMBER 27, 2012

Don’t forget that a low count shows “negative social proof” so if you want to use them, try using paywithatweet.com to get your ebook instead of a form. Often achieved via a PR push around a product launch. Freebies: If you were doing lead gen to give away an ebook or whitepaper, give them an extra one free as a thank you.

Real Estate 78

Real Estate eBook Whitepaper Copywriting 78

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Income PR managers make between $48,000 and $104,000. But the career path has become so impactful that we believe it deserves its own section.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Voice search is becoming more vital, yet 62% of industries haven’t adjusted to it. ( PR Newswire ). Approximately 200 million Americans have signed up on FTC’s “Do Not Call” list.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Exposure Ninja

JULY 21, 2022

If you want to gain backlinks and social media mentions, and increase organic traffic for your website, here are some different types of content to try: A whitepaper or eBook: Show off your expertise while providing useful, in-depth information that your target audience is actively searching for. What to Read Next.

Health 98

Health SEO Advertising Advertisers 98

Lusha

NOVEMBER 11, 2024

Here are some tactics you can use to attract potential customers and capture their interest: Content Marketing : Create and share valuable content, such as blog posts, ebooks, whitepapers, and videos, to attract and engage your target audience. PR can help increase brand awareness, build credibility, and reach more people.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Lusha

JULY 17, 2024

Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions. This could be a free ebook, a webinar, or a discount on your product or service. Email Marketing Tactics for Lead Generation Lead Magnets: Offer valuable resources like ebooks, templates, or checklists in exchange for email addresses.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Exposure Ninja

SEPTEMBER 18, 2023

Then I found Exposure Ninja, which is where I’ve learnt everything else (PR, more SEO, strategy, analysing data, etc.). In PR, you need to come up with newsworthy, interesting stories about your brand, pitch them to publications and follow through on the creativity displayed in your pitch.

PR 52

PR Copywriting Marketing Marketers 52

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Whitepaper 140

Whitepaper Key Performance Indicator Transform PR 140

Marketing Insider Group

MAY 8, 2023

Some of the most common types of inbound marketing are: Blog posts Social media content Search engine optimization (SEO) Email marketing eBooks Webinars Because of its educational nature, inbound marketing content is targeted and delivered to potential customers who have already shown interest in a business’s products or services.

Inbound Marketing 119

Inbound Marketing Outbound Marketing Whitepaper eBook 119

Marketing Insider Group

JUNE 15, 2020

Advertising/Marketing/PR. Combined, ebooks, whitepapers, and guides accounted for 56% of the total downloads last year. Retail Information Technology – Software. Financial Services. Medical – Medical, Pharma, Biotech. Hospitals – Hospital, Clinic, Doctor Offices. Telecommunications. Trending Content. That’s not a huge surprise.

Whitepaper 108

Whitepaper Information Technology Manufacturing PR 108

Backlinko

MAY 14, 2024

Like white papers and case studies. These insights help you create content in a variety of formats, like: Blog posts Video marketing Infographics Case studies Ebooks Podcasts Diversifying your content gives you more chances to engage different segments. Including ebooks, checklists, and discount codes.

PR 113

PR Customer loyalty User-Generated SEO 113