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How to write a white paper that inspires a year-long content strategy

Sprout Social

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). What does digital public relations (PR) include? Website traffic: Increase in traffic from PR activities. Blogging : Creating valuable blog content to attract and engage an audience.

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How Content Marketing & PR Combined Can Generate Leads

Hubspot Marketing

While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. PR budgets are also growing as companies look to keep existing connections strong — in the U.S. How Content Marketing and PR can Work Together.

PR 121
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16 Must-Read B2B Marketing Strategy Ebooks

Adobe Experience Cloud Blog

Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Increasing the Response to Your Email Marketing. Social Web Analytics.

eBook 115
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Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40
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Marketing in a Downturn Part 2: Content, Content, Content

Adobe Experience Cloud Blog

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Take interesting data from a research report or white paper, create an insightful infographic, and share it on social media platforms. Created a useful ebook?

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How to Create Your Full-Funnel Customer Journey in HubSpot

Lynton Web

Start by looking at the following: Positive Signals : A lead who visits your pricing page three times, opens your last five emails, downloads a crucial whitepaper, or books a demo shows genuine interest. A good setup should start with engagement scoring based on specific behaviors. What should happen?