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[Ebook] Leveraging Psychology in Digital Marketing

Adobe Experience Cloud Blog

An example of the anchoring effect in action is promoting a product on sale with it’s original price still listed. Buyers will see the original price and anchor it in order to evaluate how good the sale price is. When buyers need to choose between options, they look for a base from which to start—this is the anchor.

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SEO Pricing: How Much Should You Spend on SEO Services?

Hubspot Marketing

In this post, we’ll explore what SEO agencies do, how they structure their prices, and how you can tell if they’re worth the cost. The Benefits of SEO Services How SEO Services Structure Their Prices Basic SEO Plan Pricing Enterprising SEO Plan Pricing How can you tell if an SEO service is worth it? Let’s dive in.

Price 140
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Podium Reviews (2025): Pros, Cons, Features & Pricing Breakdown

SocialPilot

Our team tried its user interface, explored its integration capabilities with review platforms like Google and Facebook, and analyzed its pricing structure to understand its value proposition. Verified G2 Review Cons Limited customer survey features, as compared to other competitors within or below the price range.

Price 45
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How to sell your ebook: From marketing and launching, to building an audience

AWeber

And that’s fantastic news for ebook creators. The ebook market should hit $14 billion in the U.S. If you want to sell ebooks in this climate, you’ll need to stand out from the other sellers. We’ve previously tackled how to create a successful ebook. How can you ask for a price people are willing to pay?

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Best Practices for a Marketing Database Cleanse

Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects. Having an accurate and up-to-date database.

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How to create an ebook: tips, strategies, and free tools

AWeber

Ebooks have been around since the dawn of the digital age. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Ebooks are convenient; you can read them anywhere. Especially if you know how to create an ebook for free.

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How data-driven email nurturing transforms the B2B sales funnel

Martech

For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers. For example, a lead who views the pricing page multiple times might trigger a task for the sales rep to reach out.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase.