Duct Tape Marketing

JANUARY 6, 2015

How to Promote Every Piece of Content You Create written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Several years ago this scenario may have been true, but today content marketing has become so competitive that you must include significant promotion as a core element of your editorial process.

Promotion 78

Promotion eBook CRM Market Segmentation 78

Hubspot Marketing

OCTOBER 12, 2017

You should also take note of their pricing and any discounts they're offering customers. Are they using different pricing strategies for online purchases versus brick and mortar? Was it about price? Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? Content Promotion.

Whitepaper 145

Whitepaper eBook Price Promotion 145

Adobe Experience Cloud Blog

MARCH 11, 2014

Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! If you wrote a lengthy ebook on a subject, why not boil down some key points in an easily digestible form? Promote the presentation in a related blog post.

eBook 134

eBook Transform Entertainment Thought Leadership 134

Hubspot Marketing

AUGUST 11, 2022

Your journey may look very different depending on your industry, business model, product, pricing, and audience. They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. You can also promote your blog content across other channels. Ebook or Tip Sheet.

Whitepaper 145

Whitepaper eBook Education Price 145

Adobe Experience Cloud Blog

JUNE 17, 2013

As depicted in the graph below, businesses think about how they can most efficiently increase their conversion percentage from prospects to customers and from customers to promoters / upsells. As an example, a prospect who just learned about your company is probably not ready for a demo or pricing page. Every business is different.

Customer 134

Customer Thought Leadership Customer Acquisition Energy 134

Unbounce

MAY 1, 2019

Usually, it involves the paid promotion of content: either directly promoting gated content via landing pages or promoting blog posts with a specified CTA. For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. Symbolic Pricing. Free Trial.

eBook 111

eBook Whitepaper Price User-Generated 111

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Understand your buyer persona. The "if" is the criteria.

eBook 145

eBook CRM Marketers Marketing 145

Hubspot Marketing

JULY 22, 2018

ebooks, webinars, kits, etc.) So if a contact downloaded your ebook called 10 Tips for a Balanced Unicorn Diet , your "unicorn diet" workflow would be triggered, sending that contact other helpful content, like blog posts about unicorn dietary tips. 2) Blog Subscriber Welcome Workflow. 3) New Customer Welcome/Training Workflow.

eBook 145

eBook Marketers Marketing Promotion 145

Hubspot Marketing

JANUARY 20, 2023

Similar to the results you get from a Net Promoter Score, you’ll figure out what customers like and don’t like about your web pages. It is possible to target your audience and promote a post to see if it gets more traffic. However, experimenting with influencer marketing does not necessarily come with a hefty price tag.

eBook 143

eBook CRM User-Generated Marketers 143

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. Many businesses collect contact information using gated content – like a form someone fills out in exchange for an ebook download.

Content Marketing 145

Content Marketing Energy eBook Marketers 145

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Twitter Promoted Tweets. Facebook Promoted Posts. Here’s what we’ve learned! Paid Advertising Opportunities on the Major Social Media Channels.

Direct Mail 134

Direct Mail User-Generated Promotion Advertising 134

Marketing Insider Group

JULY 2, 2013

In this hyper-connected, information-saturated world, our customers are tuning out the self-promotion and taking control of their information gathering. They are doing their research on their own and are coming to us only when they need a contract and a price. I call this “insidious attempts at self-promotion.”

Content Marketing 111

Content Marketing Whitepaper eBook Marketers 111

AWeber

AUGUST 31, 2022

Promoting your product or service on a social media platform or listing site can be good for visibility. However, with AWeber, your pages, your products, and your promotions are 100% in your control. So if you sell an ebook for $15, you’re walking away with $14.12. Ebook offer. You’re in control. Online course.

eCommerce 116

eCommerce eBook Price Promotion 116

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. Like white papers, eBooks will be some of the best content that you provide.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Hubspot Marketing

JUNE 26, 2023

One of the major benefits of grouping your posts together is identifying a content offer opportunity that can be effectively promoted on multiple blog posts, as opposed to an individual post. Create the content in your desired format (PDF for ebooks, Google Sheets or Microsoft Word for templates, etc.) Promote content with CTAs.

eBook 145

eBook Real Estate SEO Promotion 145

Hubspot Marketing

OCTOBER 17, 2019

For example, a store like Macy's could define a buyer persona as Budgeting Belinda, a stylish working-class woman in her 30's living in a suburb, looking to fill her closet with designer deals at low prices. Paid media is when you pay social channels, like Twitter, to promote your content on their site. The free option?

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Hubspot Marketing

JANUARY 4, 2024

Depending on the types of content and channels your company appears on, this can be anything from finding you in a Google search, watching a video on social media, or downloading a free ebook. They will look for testimonials, product reviews, and pricing and closely review your offering. Consideration It's evaluation time!

eBook 134

eBook Customer Journey User-Generated Marketers 134

Adobe Experience Cloud Blog

OCTOBER 23, 2014

They “own” the 4P’s – Price, Placement, Promotion, and Product. If a Campaign Manager owns multiple channels, he or she has more variety to their work and is responsible for executing webinars, emails or eBooks. Here are the roles I think are critical for success (or, perfection): Play Owners. Play Owners are your strategists.

Thought Leadership 134

Thought Leadership eBook Marketers Marketing 134

AWeber

JULY 31, 2023

You set your own pricing, terms, and ad formats, allowing for flexibility and creativity in showcasing relevant products or services. Sell an ebook There is a huge market for ebooks these days—and you actually don’t need extensive experience to create a profitable ebook.

Affiliate Marketing 98

Affiliate Marketing eBook Transform Advertising 98

Hubspot Marketing

MAY 9, 2023

AI Prompts for Lead Generation AI Prompts for Drafting Social Media Posts AI Prompts to Create Podcast or Video Content AI Prompts for Content Promotion AI Prompts for Repurposing Outdated Content AI Prompts for Marketers Marketers can use AI for more than one purpose. If you're short on time, jump to the topic you need.

Whitepaper 139

Whitepaper Transform Promotion Marketers 139

Marketing Insider Group

SEPTEMBER 20, 2021

Distributor websites generally don’t offer much information around pricing, lead time, or other specifics buyers want to know. So while we aren’t suggesting you have to publish your entire pricing model to the web, we are saying you should give potential buyers enough information to know if it’s worth contacting you.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Adobe Experience Cloud Blog

JANUARY 17, 2017

On Copyblogger , Sean D’Souza talks about product pricing by relating it to an experience early in his career: Many years ago, when I consulted with a company that sold beds in a store, we’d take customers around the store. Most successful content marketers share enough about themselves or their brand so that their audience can relate.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Hubspot Marketing

NOVEMBER 30, 2016

This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed. You can promote multiple of anything, not just products -- like different blog posts, ebooks, or webinars. Event ads promote a specific event. 5) The Offer Ad.

Advertisers 145

Advertisers Advertising Price Promotion 145

Unbounce

JANUARY 11, 2025

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. But then another challenge comes up Pricing. Setting the right price for your products and services can be tricky. Setting the right price for your products and services can be tricky. What is price testing?

Price 52

Price Retail Law Shoppers 52

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. We'll talk more about these specific digital marketers in a minute.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hubspot Marketing

MAY 13, 2022

For example, if you're a B2B software company, knowing your audience values customer support over a competitive price point is very valuable information. For example, if your goal is lead generation, rank your content according to which pieces generated the most leads over the last year (such as a blog post, ebook, or site page).

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

FEBRUARY 14, 2023

Maybe your President’s Day promotion performed ridiculously well last year, so you’ll definitely want to offer that again. XYZ is back in-stock for a limited time only Free Ebook inside! Emails like this need to offer something of value and often include useful information like important documents, ebooks, newsletters, etc.

Gen Z 144

Gen Z eBook Digital Marketing SEO 144

Sprout Social

NOVEMBER 30, 2023

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Publishing whitepapers/ebooks? Continuing with the furniture brand example, we can see that one brand, Autonomous, is currently promoting its bulk order promotion and an ErgoChair deal.

Whitepaper 137

Whitepaper CRM Marketers Marketing 137

Adobe Experience Cloud Blog

APRIL 7, 2015

Just because someone downloads your latest ebook doesn’t mean he will convert! Price sensitivity. For example, if you’re promoting a marketing automation tool, such as Marketo, to the eCommerce industry, the copy might say: “reach more buyers online”. So, what can help? Customer Journey. Company Size. Buying history.

Thought Leadership 133

Thought Leadership B2C eBook Education 133

Marketing Insider Group

FEBRUARY 23, 2021

You find two online services for the same monthly price with almost identical features. Turn Case Studies into Ebooks. If you need some longer-form content on your website or an ebook to generate leads, you can use a case study as your content foundation. It will help you stand out from your competitors. Source: HubSpot.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketers 140

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Scoop.it!

APRIL 12, 2022

Elon Musk sends out a suggestive tweet about a cryptocurrency coin, and the price of that coin changes because he has branded himself as a technology expert. Instead of constantly running ads about your services and telling people to hire you (which can get annoying fast and be quite expensive), you can leverage content to promote yourself.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Duct Tape Marketing

JUNE 26, 2014

Last year alone, 44% of email recipients actually admitted to making a purchase based on promotional email they received. Use sweepstakes to both promote your business (by giving away a business related prize) and generate leads. Free eBook. John Jantsch offers his knowledgeable marketing advice in his must-read free ebooks.

eBook 78

eBook User-Generated Price Email Marketing 78

Unbounce

MAY 5, 2022

There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and white papers. Well, prices start at $10 per CPM (cost per 1,000 views). Of course, the more authentic and sincere the collaboration, the better because a transparent paid promotion is a hollow promotion.

Whitepaper 144

Whitepaper User-Generated Marketers Marketing 144

Litmus

OCTOBER 14, 2022

Emails with consistent touch points centered around educational content such as blogs, ebooks, templates, and case studies. Emails that contain special offers or promotional codes. Pricing details and detailed steps to get started. Exclusive benefits for customers and promotional discounts.

Email Marketing 107

Email Marketing Thought Leadership Customer Journey eBook 107

Rock Content

NOVEMBER 24, 2020

Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions. Therefore, the third P stands for promotion. However, it is always valid to use sponsored links and paid advertising campaigns to boost the business’ promotional efforts.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketers Marketing 134

Unbounce

MAY 13, 2024

Maybe you need to change your pricing? Examples would be an ebook, whitepaper, or webinar registration. Pricing and offer testing ideas Pricing strategies can directly influence the perceived value of your products and impact purchasing decisions. Updated on May 13, 2024. It happens to the best of us.

Price 105

Price eCommerce Copywriting User-Generated 105