Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Content Engagement: Track how many MQLs are consuming your content (blog posts, white papers, etc.)

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Use this Unbounce template Pricing pages Pricing pages clearly display pricing options and encourage visitors to make a purchase decision or reach out for more context or a custom quote. Theres no right answer here though, so keep A/B testing.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Hubspot Marketing

OCTOBER 12, 2017

You should also take note of their pricing and any discounts they're offering customers. Are they using different pricing strategies for online purchases versus brick and mortar? Was it about price? Are they creating whitepapers or ebooks? Are there five white papers and just one ebook?

Whitepaper 145

Whitepaper eBook Price Promotion 145

Hubspot Marketing

AUGUST 11, 2022

Your journey may look very different depending on your industry, business model, product, pricing, and audience. They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic.

Whitepaper 145

Whitepaper eBook Education Price 145

Hubspot Marketing

MAY 9, 2023

Generate ideas for an upcoming marketing campaign about [new product] with a marketing mix consisting of [product] [price] [place] [promotion channels]. Repurpose an ebook into a series of [number] blog posts using this pre-existing text: [insert old e-book content].

Whitepaper 139

Whitepaper Transform Promotion Marketers 139

Marketing Insider Group

JULY 2, 2013

They are doing their research on their own and are coming to us only when they need a contract and a price. Offers such as webinars, white papers and ebooks that address additional early-stage content needs can all be tested. So provide deep, registration-worthy offers as the potential next step. Too simple?

Content Marketing 111

Content Marketing Whitepaper eBook Marketers 111

Adobe Experience Cloud Blog

JANUARY 22, 2020

Average selling price (ASP). For lead sources with lower-than-average conversion rates, such as whitepaper downloads, a higher qualification bar is required before passing the lead to sales. As a first step, marketing can provide the sales team with case studies, whitepapers, and other educational materials that they can send to leads.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Marketing Insider Group

SEPTEMBER 28, 2020

Consideration content includes: Thought-leadership content: Display your credibility through comprehensive ebooks, white papers, webinars, and more. Pricing guides: Include detailed product information and pricing to ease any doubts. Stage 5: Loyalty.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Hubspot Marketing

JUNE 4, 2019

The most common type of squeeze page is gated content or a prompt to enter your email address to receive a newsletter, ebook, whitepaper, or other content offer. Once they click on that button, they’re taken to another landing page which provides pricing details and requires payment information to begin the trial. Pricing Page.

Whitepaper 145

Whitepaper User-Generated Price Food 145

Rock Content

APRIL 24, 2023

However, this platform presents high prices, a lack of oversight for creating content, and difficulty to find a writer. Instead of having one writer create content, you can have a team of experts creating ads, white papers, ebooks, articles, and much more. Zerys also makes it easy to customize your subscription plan.

Place 95

Place Whitepaper Finance eBook 95

Unbounce

MAY 1, 2019

For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. An example of a landing page offering an ebook download in exchange for contact information. There are a few models suitable for this purpose: free trial, freemium, and symbolic pricing. Symbolic Pricing.

eBook 111

eBook Whitepaper Price User-Generated 111

Marketing Insider Group

OCTOBER 22, 2020

According to data from Realtor.com, and analysis from Norada , median listing prices are up 12.4% White Papers, eBooks, and Research Reports were. Despite the fact that eBook consumption is up nearly 2% overall from 2019, White Papers are the preferred format in this profession.

Real Estate 100

Real Estate Whitepaper Finance eBook 100

Marketing Insider Group

SEPTEMBER 20, 2021

Distributor websites generally don’t offer much information around pricing, lead time, or other specifics buyers want to know. So while we aren’t suggesting you have to publish your entire pricing model to the web, we are saying you should give potential buyers enough information to know if it’s worth contacting you.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Adobe Experience Cloud Blog

JANUARY 17, 2017

On Copyblogger , Sean D’Souza talks about product pricing by relating it to an experience early in his career: Many years ago, when I consulted with a company that sold beds in a store, we’d take customers around the store. Most successful content marketers share enough about themselves or their brand so that their audience can relate.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Scoop.it!

NOVEMBER 22, 2022

This means your customers are making a list of different solutions to compare their features, benefits, and pricing. Create Ebooks. Ebooks are an excellent lead magnet, and their use in the awareness stage can do wonders for your website traffic. To achieve this, focus on understanding potential objections prospects might have.

Whitepaper 105

Whitepaper Customer eBook Education 105

Unbounce

MAY 5, 2022

There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and white papers. Well, prices start at $10 per CPM (cost per 1,000 views). It’s like playing with house money: Even if the video doesn’t rock your world, you’ve only given up a minuscule amount of time.

Whitepaper 144

Whitepaper User-Generated Marketers Marketing 144

Duct Tape Marketing

NOVEMBER 7, 2024

OCI has four to eight times the bandwidth of other clouds offers one consistent price instead of a variable regional pricing. So we write this beautiful 50 page ebook white paper that we spend a lot of time and energy on, and they feed it into chat GPT and say, give me the five things I need to know here.

Customer 76

Customer Transform Energy Health 76

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Whitepaper 111

Whitepaper eBook Fashion User-Generated 111

Hubspot Marketing

APRIL 21, 2022

This can take the form of insightful blog posts, webinars, ebooks, or social media posts that give information to solve initial concerns and slowly familiarize prospects with how your product can help them. Whitepapers. Pricing: Free. Pricing: Free Basic Plan; Individual Plan;$7.95/month, Pricing: Free. Lucidchart.

Price 145

Price CRM eBook Marketers 145

Marketing Insider Group

FEBRUARY 13, 2023

By focusing on elements like quality, customer service and competitive pricing, you can address how your business will effectively serve its customers. Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience.

B2C 137

B2C Whitepaper Marketers Marketing 137

Marketing Insider Group

AUGUST 17, 2015

Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? Armed with all their buying research, when a buyer finally contacts the seller, the discussion is largely about price. The former approach makes price the most important factor. If it’s the latter, here’s how.

eBook 109

eBook Price Whitepaper Education 109

Marketing Insider Group

JANUARY 3, 2023

Sure, the product descriptions and prices on your website are important – but they’re not enough to convince prospects that you offer trustworthy, high-quality products and services. Ebooks are the lengthier, more in-depth cousin of blog posts. Whitepapers. If not, you’re missing out on major opportunities for conversion.

Whitepaper 94

Whitepaper eBook Education Entertainment 94

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Martech

JUNE 4, 2024

If you are spending money on your brand, — if you are focusing more on brand than generating MQLs directly from ebooks — it means that you are generating demand. You can generate more leads and you can generate more leads for a cheaper price.” There’s old demand gen, new demand gen… I don’t know, demand gen 2.0.

eBook 115

eBook Education User-Generated Whitepaper 115

Adobe Experience Cloud Blog

OCTOBER 23, 2015

The companies on there, like Canva and Easel.ly, offer free and low-priced options for producing stunning infographics that will be sure to impress your audience. So, when creating blog posts, articles, ebooks, and whitepapers, reach out to sources and conduct your own interviews. Do original research.

Fashion 134

Fashion Thought Leadership Whitepaper Manufacturing 134

Marketing Insider Group

AUGUST 3, 2015

Examples would be analyst reports, research reports, eBooks, editorial content, educational content, etc. pricing, testimonials, case studies, etc.). Content that is most relevant to the buyer at this stage would help him weigh his options such as comparison white papers, expert guides, webinars, videos, etc.

Whitepaper 110

Whitepaper Transform Education eBook 110

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

Now that they’ve been widely adopted and effectively managed, prices have risen and easy ROI is no longer present. Often companies already have a lot of content they can ‘unlock’ (webinars, white papers, ROI calculators, etc.) But the biggest driver is content marketing, when combined with great outreach, works.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Marketing Insider Group

MAY 25, 2021

Many businesses collect contact information using gated content – like a form someone fills out in exchange for an ebook download. Whitepapers. spec sheets and pricing options). Internal data is first-party information you can gather through your website (i.e., External Buyer Intent Data. Social media. Infographics.

Content Marketing 145

Content Marketing Energy eBook Marketers 145

Hubspot Marketing

AUGUST 21, 2023

You should also take note of their pricing and any discounts they're offering customers. Are they using different pricing strategies for online purchases versus brick and mortar? Was it about price? Take a look at your competitors' pricing, as well as any perks they offer. Are they creating whitepapers or ebooks?

Shipping 98

Shipping Whitepaper Price eBook 98

Marketing Insider Group

MAY 15, 2023

Then, determine what makes their business unique – this could include aspects like pricing, features, customer service, or expertise. This includes blog posts , eBooks, whitepapers, webinars, and more. Start by identifying your competitors, their product offerings, and the audience they target. Content Marketing.

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Sprout Social

NOVEMBER 30, 2023

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Publishing whitepapers/ebooks? Analyzing this gives you a competitive edge. Are they running paid social ads or posting organic social content? Creating engaging videos?

Whitepaper 137

Whitepaper CRM Marketers Marketing 137

Many Chat

JUNE 29, 2022

This could be in the form of blog posts, eBooks, white papers, or even infographics. At this stage, you must provide potential customers with detailed information about your product or service, including pricing plans, features, and benefits. Next, they close the deal with a pricing page. Consideration.

Whitepaper 98

Whitepaper Customer Journey Price Shipping 98

Search Engine Land

JUNE 16, 2023

Fill out this form to get your free eBook”) Decision stage: ‘I want to buy’ Decision stage user behavior and research needs Users in this stage are aware of their problem, have researched potential solutions, and have (hopefully) added your product to their short list of options. Alternatively, you can recycle evergreen content.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Hootsuite

JULY 24, 2019

The image shows the trip’s Generation Z/millennial target demographic, and the pricing is clear. That is, they’ll only click if they identify with the demographic shown and are interested in a trip at this price point. The seasonal copy and price discount create a sense of urgency. What’s great about this ad.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Neil Patel

APRIL 7, 2021

Sixty-one percent of decision-makers are fine with paying premium prices to collaborate with a brand that leverages thought leadership. Add a link to an ebook, whitepaper, or case study with numbers and figures. His impressive paid ad campaign encourages people to build their own business with a course priced at $395.

Thought Leadership 116

Thought Leadership Price Whitepaper Marketers 116

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. Pricing Free for all users. Pricing Start with a 14-day free trial. Pricing Access all features with a 5-day free trial. “It cannot connect the dots like we can.

Whitepaper 97

Whitepaper Copywriting Transform User-Generated 97

Marketing Insider Group

FEBRUARY 8, 2021

Fleshing out those thoughts in blog posts, white papers, and ebooks can start turning heads your brand’s way. Usually, these companies are large enterprises with a massive user base (if you price per user). Use content marketing to place yourself and your expertise on the leading edge of your industry.

Content Marketing 111

Content Marketing Whitepaper Marketers Marketing 111