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24 Ways to Spend Your Marketing Budget Next Quarter

Hubspot Marketing

Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it's valuable to know which strategies will offer the highest ROI. These 24 ideas cover content, advertising, social media, SEO, and lots more. Find SEO keyword opportunities on your website.

eBook 143
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How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot Marketing

Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Your social media team will create and execute social media marketing efforts. To accomplish these goals, SEO teams need to be made up of individuals with strong technical, programming, and writing skills.

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What Do Experienced Marketers Do Differently? New Research (plus tips from 9 veteran content pros)

Orbit Media Studios

The majority of content marketers with 10+ years of experience write long form guides. They are likely more comfortable writing case studies, ebooks and whitepapers. The most experienced marketers are the most collaborative There is a correlation between years of experience and working with a professional editor.

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How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

Hubspot Marketing

Luckily, the blog and SEO teams developed a model to group posts with similar search intent with the pillar-cluster model. Create the content in your desired format (PDF for ebooks, Google Sheets or Microsoft Word for templates, etc.) Align with SEO. Below are a few examples of how we mapped an offer to a topic cluster.

eBook 145
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10 Alternatives to Jasper.ai, ChatGPT, and Other Popular AI Tools

Hubspot Marketing

If you're interested in generating search traffic, the software also offers programmatic SEO, where you can submit a keyword and generate an outline based on SEO research. Programmatic SEO: take a keyword and generate an outline based on SEO research. Key features: SEO research analyzing search competitors.

Price 135
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How to Make Your B2B Content Marketing More Successful

Adobe Experience Cloud Blog

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. Director of Marketing, to teach you everything you need to know about delivering relevant content.

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How to Supercharge Your Content Marketing for Buyer Intent

Marketing Insider Group

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Use Buyer Intent to Maximize Content Marketing Results. Social media.