Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Adobe Experience Cloud Blog

OCTOBER 28, 2014

In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1. When creating content, a big productivity killer is creating content based on your best guess instead of making data-driven decisions. Too Much Guessing. Every company is organized differently.

Content Marketing 134

Content Marketing Product eBook Thought Leadership 134

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Social media platforms are then explored for additional information about the company, products, services and reviews. ebooks, whitepapers).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Adobe Experience Cloud Blog

MARCH 15, 2016

And in a recent interview, the CMO of The Detroit Pistons Charlie Metzger revealed that they attract fans by first truly understanding their fans based on their lifestyles, creating products and packages that match those lifestyles, and being more segmented in their communications.

eBook 91

eBook Thought Leadership Customer Journey CMO 91

Sprout Social

NOVEMBER 4, 2024

Repurposing content allows brands to maintain steady content production volume, so they can maintain and grow share of voice on social without having to create a bunch of net new content. While LinkedIn is a great space for sharing thought leadership content, be sure to think about what else social media users want to see on that channel.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Adobe Experience Cloud Blog

AUGUST 2, 2016

Behaviors like viewing product information or visiting specific content might indicate that a customer is interested in doing more. Check out our ebook 5 Ways Marketing Automation Can Help Your Enterprise Grow. So if you want to grow your enterprise, start with the people who love you already.

eBook 91

eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

And if your product is a considered purchase with a longer sales cycle, like financial services products, luxury goods, education, and healthcare, your customers probably came to you through multiple touchpoints. So, to truly understand which programs are working, multi-touch attribution is critical in measuring your program ROI.

eBook 91

eBook Thought Leadership Finance Marketing 91

Adobe Experience Cloud Blog

JUNE 15, 2016

For instance, if a current customer watches a video about your latest product upgrade, it might be a great time for an account manager to make a call. Put simply, best of breed solutions make daily tasks much easier and have the product breadth to allow you to grow into additional capabilities. After all, you’re growing fast.

eBook 91

eBook Thought Leadership Marketing Automation Platform CRM 91

Adobe Experience Cloud Blog

MAY 6, 2016

New content, videos, cheat sheets, or products. To learn more about how you can build your own personalized, targeted reactivation campaigns, download our ebook, Awaken Sleepy Email Subscribers with Reactivation Campaigns. The variations here include: Tone and voice of your writing, and the subject line style. Special offers.

eBook 91

eBook Thought Leadership Health Promotion 91

Adobe Experience Cloud Blog

JUNE 3, 2015

And to learn more about sales and marketing alignment, be sure to download our new ebook, Jumpstart Revenue Growth with Sales and Marketing Alignment. Product Marketing: Product marketers focus on positioning the product or service in a way that is unique within the industry. Marketing Roles.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Hubspot Marketing

MARCH 14, 2018

Even a business whitepaper can serve a variety of uses and audiences -- some more product-focused than others. And although it is put together like an ebook, the two are written quite differently. Click here to download our 13 customizable ebook templates for free. A product pitch. What Is a Whitepaper Not?

Whitepaper 145

Whitepaper eBook Thought Leadership Education 145

Adobe Experience Cloud Blog

MARCH 14, 2014

In our survey, respondents estimated that their content positively impacted brand awareness, engagement, thought leadership, SEO/web traffic, lead quality, and lead quantity. Provide Thought Leadership. Also, always include a call-to-action, inviting readers to learn more about your product/service.

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Marketing Insider Group

DECEMBER 17, 2020

The 2021 B2B Marketing Mix Report shows that content creation remains among the top priorities for digital marketers, and the accessibility and potential speed of production make it easy to understand why. But hiring an intern to write blog after blog about your products will likely generate little buzz.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

SocialPilot

JANUARY 16, 2025

Share Authoritative Content :Sharing authoritative content such as data-driven updates, thought leadership pieces or in-depth guides establishes your credibility and increases shares and engagement, which are crucial ranking signals. Make sure your image aligns with your keywords. Are you struggling with your CTAs?

SEO 116

SEO User-Generated Thought Leadership Branding 116

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page. The bar has been raised and now creating more content isn’t enough.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

JANUARY 5, 2015

It takes a lot of work—spanning from a company’s brand messaging to its product experience and beyond. Our new ebook, Customer Activation—Marketing with a Measurable Purpose will help you evaluate your current customer activation practices and determine how you can help your company tackle this challenge in the future.

Customer 134

Customer eBook Thought Leadership Market Trends 134

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Use text on the button that describes the action—“Download the Ebook” or “Reserve My Seat,” rather than “Submit.”. Use visual cues, like arrows, and eyes of images pointed at the CTA to direct the viewers’ attention and train of thought. Co-Brand/Co-Author Your Ebook.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

APRIL 4, 2014

If you want to learn more about how choosing a “good enough” solution can hinder your growth, download our new ebook: The Dangers of a “Good Enough” Marketing Automation Solution. But what if you have multiple product lines? This gets even more problematic if you have sales reps that cover different products or services.

eBook 134

eBook Thought Leadership CRM Price 134

Adobe Experience Cloud Blog

JUNE 29, 2015

And if Jackson only watched 10% of the Product A feature video but 95% of the Product B feature video, you better bet you’d be sending him more information on Product B! Vidyard and Marketo partnered to produce an ebook on making the most of video in marketing automation.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Whitepaper eBook 134

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Here is a list of my top level key priorities: Creating thought leadership pieces (from initial copy development to asset production).

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

JULY 29, 2014

But this isn’t just for its own sake – ultimately, it’s so that when someone makes a purchase, your product or service is what they buy. Pinterest gives users a format to engage with your content and become brand advocates, but it also helps them connect directly to your products. Why Pinterest? Building Your Pinterest Audience.

Branding 134

Branding Thought Leadership Fashion eBook 134

Marketing Insider Group

MAY 3, 2021

Many times, corporations look at content marketing from their perspective of having all the knowledge about their product or solution. Otherwise, the attempt at thought leadership will fall flat. From eBooks to video to social media posts, you are creating a narrative. Your audience isn’t an expert. It’s that simple.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Marketing Insider Group

MARCH 22, 2021

Every single one focuses on top-of-the-funnel search queries – not buying stuff now, not pricing, not product comparisons. Next, you have middle-of-funnel content for engaging leads in the consideration stages: Product comparisons. eBooks and PDF guides. Tutorials and detailed product explainers. Niche product terms.

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Adobe Experience Cloud Blog

JULY 10, 2015

and link to a trial download or an ebook. It builds the goodwill for an attendee to request a product demo or start a conversation. Join us for the webinar, and coffee is on us”—proved to boost in registration and attendance by an astounding 50%! And in our follow-up emails we would say, “Thanks for joining us! How was your coffee?”

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Adobe Experience Cloud Blog

MARCH 11, 2014

Does it provide one of the five essential content vitamins (product information, customer FAQs, how to’s, styling, and ratings and reviews) but still gets left untouched on marketers’ plates? How-to and styling videos explain to prospects and customers how to use your product, and put your product in context.

eBook 134

eBook Transform Entertainment Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 13, 2014

And as we explore in our new ebook, Web Personalization 101 , that’s where personalization tools come in. Behaviors: Product interest, buying history, site browsing history, number of visits to your site, search terms used, price sensitivity. Personalization and Content Marketing. Geo-location (down to the zip code).

eBook 134

eBook Thought Leadership Price Place 134

Adobe Experience Cloud Blog

SEPTEMBER 23, 2013

If you want to learn more about email deliverability , download our brand new ebook. Return Path, a leader in email intelligence, offers a product called Sender Score, which, in addition to providing you with your reputation score, shows you how your email marketing program stacks up against your competitors’. Email Marketing'

eBook 134

eBook Thought Leadership Email Marketing Management 134

Adobe Experience Cloud Blog

MAY 8, 2019

The common misconception is that demand generation is all about creating demand for a product. It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. The clue’s in the name, right?

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Adobe Experience Cloud Blog

AUGUST 12, 2015

Also, you might be asking, “Which kinds of products do these rules apply to?” What This Means: If you listen to some popular podcasts, you’ll hear that the host often promotes a product or service. If you haven’t used the product or service that you’re advertising, don’t say “We use this software every day!”.

Law 134

Law Thought Leadership eBook Advertisers 134

Marketing Insider Group

JANUARY 23, 2023

Establishes Thought Leadership Thought leadership refers to the delivery of authentic, genuine content with the goal of sharing wisdom with readers. Establishing thought leadership through content is one of the best ways to demonstrate irreplaceable value to your target audience.

Thought Leadership 135

Thought Leadership eBook Promotion SEO 135

Adobe Experience Cloud Blog

APRIL 16, 2014

Author: Steven Simoni If you’re a marketer with a Software-as-a-Service (SaaS) provider, you may have found that free trials and freemium models are an easy, low-risk way to introduce potential customers to your products. Once users sign up for a trial or freemium version of your product, you’ll have captured their name and data.

Customer 129

Customer eBook Thought Leadership Marketing Automation Platform 129

Adobe Experience Cloud Blog

JUNE 25, 2020

Without the need to move people, products, and physical displays, virtual events can often be delivered faster than in-person events. Also, attendees who attend a narrowly focused event are more likely to be serious about your product or service. They can evolve as fast as your products. They take less time to plan and promote.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Calvyn Lee Blog

DECEMBER 3, 2023

Elevate Your Team as Thought Leaders Thought leadership is one particular content marketing approach that can work brilliantly. The Benefits of Thought Leadership for B2B Brands This tactic was so effective because it conveyed immense credibility. And content marketing provides exceptional leverage.

Content Marketing 130

Content Marketing Thought Leadership Marketers Marketing 130

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

Here are my top 4 takeaways from the conference, which represented the best in content marketing trends, challenges, and thought leadership: 1) The New Biggest Threat to Content Marketing: An Over-Reliance on Competent, Professional, On-Strategy Content. There were also oranges, I think. So let’s dig in! Content Marketing'

Content Marketing 134

Content Marketing Thought Leadership eBook Logistics 134

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

The goal is to get in front of new people and drive them back to your website, where you can continue to educate them about your product/solution. Types : Explainer videos (not product-focused), teasers, commercials, previews for webinars or ebooks. For this purpose, use short videos distributed as widely as possible.

Video Marketing 134

Video Marketing Thought Leadership Entertainment eBook 134

Adobe Experience Cloud Blog

OCTOBER 25, 2012

And since ungated content is more shareable, it helps build the thought leadership and trust that it takes for a visitor to decide to fill out a form. It’s a hard sell to my management to allocate budget to paid media promoting thought leadership content about my prospect’s interests vs. directly promoting our product.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Adobe Experience Cloud Blog

JUNE 17, 2013

Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. What percentage of your customers have bought additional products / services / solutions? How many more webinars? How many more demos? Pre-sales and Post-Sales?

Customer 134

Customer Thought Leadership Customer Acquisition Energy 134