Kuno Creative

OCTOBER 12, 2023

When you experience any marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create a content offer like an eBook, publish it with a landing page, send an email promoting it to a list and hope it moves the needle in the right direction.

Inbound Marketing 105

Inbound Marketing eBook Whitepaper Marketing 105

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? Product brochures, pricing pages, specifications and other sales collateral should be easy to access for prospects nearing a purchasing decision.

Whitepaper 133

Whitepaper eBook User-Generated Thought Leadership 133

OnDemand CMO

NOVEMBER 15, 2022

There’s no denying the appeal of ebooks: sleek and lightweight, these can live on your iPad or Kindle and are so popular that they even outsell physical books on Amazon. While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. What should you write about in your ebook?

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Content marketing also allows you to identify your consumer’s pain points and speak to how your products solve those issues. Take your infographic and turn it into a whitepaper.

Whitepaper 145

Whitepaper Content Marketing Marketing Marketers 145

Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. White Papers. Social Media. Newsletters.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Lusha

JULY 21, 2024

A Marketing Qualified Lead (MQL) is a prospective customer who has demonstrated a level of interest in your company’s products or services that goes beyond casual browsing. Industry: Some industries may be more aligned with your product or service than others. Content Downloads: Whitepapers, ebooks, case studies.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Marketing Insider Group

DECEMBER 17, 2020

The 2021 B2B Marketing Mix Report shows that content creation remains among the top priorities for digital marketers, and the accessibility and potential speed of production make it easy to understand why. But hiring an intern to write blog after blog about your products will likely generate little buzz.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions.

Whitepaper 139

Whitepaper eBook User-Generated Marketing 139

Customers.ai

DECEMBER 18, 2024

Look for the signals: Page Visits and Time Spent Is someone spending time on your pricing or product pages? Example 2 : Visitors who download gated content like whitepapers or eBooks. Send them follow-ups showcasing how your product solves the problem discussed in the resource. Thats a high-intent action.

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Martech

FEBRUARY 27, 2025

Tools like HubSpot, Marketo and Pardot use marketing automation to send hyper-relevant messaging based on data points such as job title, product of interest and level of content engagement. For example, a workflow might send a targeted email featuring a product demo when a buyer repeatedly visits that product’s webpage.

Transform 76

Transform CRM Whitepaper eBook 76

Hubspot Marketing

MAY 9, 2023

Join the waitlist for HubSpot's content assistant today This content assistant tool natively integrates with the HubSpot products you know and love, allowing you to toggle between manual and AI content creation to generate copy for blogs, emails, and more. Now let's get into the different prompts you can use for your marketing strategy.

Whitepaper 140

Whitepaper Transform Promotion Marketing 140

Hubspot Marketing

OCTOBER 12, 2017

Develop new products and services. Direct competitors are businesses that offer a product or service that could pass as a similar substitute for yours, and that operate in your same geographic area. There are three specific categories to focus on: business (the products), sales, and marketing. Business (Products).

Whitepaper 145

Whitepaper eBook Price Promotion 145

Hubspot Marketing

MAY 6, 2022

Assets created by public relations teams — such as press releases, white papers, or eBooks — are often posted on news sites or shared with industry publications to reach an audience that’s already listening. Consider a white paper used by PR teams and then reposted as a blog and social media link by content marketers.

PR 123

PR Whitepaper Content Marketing eBook 123

Marketing Insider Group

AUGUST 17, 2020

Generate more leads – By offering ebooks, white papers, email newsletters, and other valuable content, a business can entice website visitors to share their contact information and become a lead. Expect similar pricing for white papers. Then, you can tweak your content marketing costs to fit into your budget.

Content Marketing 144

Content Marketing Whitepaper eBook Price 144

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

The new generation of digitally savvy customers does a bulk of their product research online. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. At the beginning of the customer journey , customers may become aware of your product or service but not quite ready to purchase.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

OnPassive Marketing

MAY 12, 2022

Make sure to include a call-to-action (CTA) at the end of each post so that readers can learn more about your products or services. Ebooks are another great type of content for lead generation. Be sure to include a CTA in your ebook so that readers can contact you for more information. Whitepapers. Infographics.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Martech

APRIL 24, 2024

HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. We spoke with Nicholas Holland, HubSpot VP of product and GM of Marketing Hub and CMS Hub about the announcement. People wanted to consume different types of content — video, podcasts, eBooks, white papers.

Whitepaper 122

Whitepaper Manufacturing eBook Health 122

Lynton Web

DECEMBER 29, 2024

Start by looking at the following: Positive Signals : A lead who visits your pricing page three times, opens your last five emails, downloads a crucial whitepaper, or books a demo shows genuine interest. Marketing Automation: After someone fills out a form, send a targeted email series that gradually introduces your product's features.

Customer Journey 97

Customer Journey Customer Transform CRM 97

Hubspot Marketing

AUGUST 11, 2022

This individual likely fits the demographics of your ideal client, also known as your buyer persona , but they are unaware of your product or in need of it. Consideration Stage: The stage where people are doing heavy research on whether or not your product or service is a good fit for them. Whitepaper. Ebook or Tip Sheet.

Whitepaper 145

Whitepaper eBook Education Price 145

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page. Promote Content Across Your Website. It just makes sense.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Marketing Insider Group

SEPTEMBER 21, 2020

The next step could be: Visiting another page on your website, such as your products or services page. Downloading an ebook or white paper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Download eBook Now. Download” is a predictable, low-effort verb, and “eBook” clearly explains what the users are getting in exchange for their information.

eBook 145

eBook User-Generated Whitepaper Education 145

Girl Power Marketing

AUGUST 25, 2022

By offering unique blog articles and videos on your website, you can boost your search engine ranking by including the usual keywords and phrases consumers use when researching products online. For example, written word content can be blog posts, white papers, email newsletters, and even books.

Whitepaper 92

Whitepaper Content Marketing Customer eBook 92

Scoop.it!

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. B2B focuses on building relationships with potential clients and increasing their awareness of your brand, products, or services. The main goal is to tell more about your services or products and how they can increase B2B businesses.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Prospects – A prospect is somebody who’s already some interest in your product, offering, or service, but who hasn’t yet converted into a customer.

eBook 145

eBook Whitepaper CRM Place 145

illumin

OCTOBER 24, 2024

It helps businesses identify and reach potential clients who need their products or services. Types of content include blog posts, whitepapers, case studies, and eBooks. In a report , 89% of business decision-makers mentioned they would look into the product offerings and services if the ads were personalized.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Marketing Insider Group

MAY 3, 2021

Many times, corporations look at content marketing from their perspective of having all the knowledge about their product or solution. From eBooks to video to social media posts, you are creating a narrative. However, I can guarantee that your audience knows less than you think. Your audience isn’t an expert. It’s that simple.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service. They also spin up campaigns aimed at accelerating leads, such as limited-time offers, product trial campaigns, and case studies.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

illumin

OCTOBER 24, 2024

It helps businesses identify and reach potential clients who need their products or services. Types of content include blog posts, whitepapers, case studies, and eBooks. In a report , 89% of business decision-makers mentioned they would look into the product offerings and services if the ads were personalized.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions.

Whitepaper 102

Whitepaper eBook User-Generated Marketing 102

Adobe Experience Cloud Blog

MARCH 22, 2018

It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. Are they product pages? Artificial intelligence (AI) is all around us.

Whitepaper 134

Whitepaper Thought Leadership eBook Marketing 134

Hootsuite

OCTOBER 18, 2024

Businesses use it to: showcase their products or services (perhaps more importantly) engage with their customers on a personal level The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ).

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Adobe Experience Cloud Blog

JANUARY 3, 2018

They help clarify the problem solved by your product or service and how your business can be beneficial to your customers. The first half of the video explains the pain-point their tool solves (clearing your inbox of unnecessary subscription emails) for its potential customers and the second half shows how their product addresses it.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Marketing Insider Group

DECEMBER 14, 2020

Take a look through your calendars and see if there are any upcoming events or product launches that your audience will be interested in. If you can somehow tie in your products or solutions, you’ve got a good chance of driving some conversions. You can pull together the content from several blog posts into a single ebook.

Gen Z 145

Gen Z Whitepaper eBook Energy 145