This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.
There are a number of ways to promote your blog online, and the best strategy will vary depending on your goals and audience. Pre-promotion checklist Before we dive into the strategies, there’s one important thing you need to do first: make sure your blog is ready for promotion. Not all blog posts are created equal.
While webinars and ebooks can nurture leads further down the funnel. Ebooks: Good for lead generation and comprehensive guides. Find the Most Effective Channels to Promote Your Content Creating great content is only half the battle. You need to promote it effectively, too. And your site protects user privacy.
Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales. Processing.
Ebook publishing. If you have writing skills and have always wanted to publish a book, self-publishing an ebook can be a great side hustle. Affiliate marketing involves promoting other people’s products and earning a commission for each sale that you make. This can be a great way to monetize your knowledge and skills.
Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. How to achieve: Promote your content on social media and through email newsletters. This could include blog posts, white papers, webinars, or infographics.
When you experience any marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create a content offer like an eBook, publish it with a landing page, send an email promoting it to a list and hope it moves the needle in the right direction.
ChatGPT Prompts for Boosting Promotions and Sales 31. Craft a post promoting a special offer on [product/service], available for a limited time. Craft a post that ties in a current event or season with a special promotion. Craft a compelling call-to-action for our new eBook on [topic].
Use clear calls-to-action (CTAs), optimize landing pages, and offer incentives like eBooks or free trials to encourage visitors to share their information. Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too.
Affiliate Marketing Affiliate marketing is another popular method where creators promote products through unique affiliate link and earn commissions on sales. Bloggers, influencers, and podcasters can all leverage affiliate marketing to earn commissions by promoting products that resonate with their audience.
Ebooks have been around since the dawn of the digital age. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Ebooks are convenient; you can read them anywhere. Especially if you know how to create an ebook for free.
Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?
This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. You don’t necessarily need a page for your group, but if you want to promote your group with ads or with public social media posts, you need a page to do that. Here’s a cool picture I found.
Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . For instance, I am a vegan and love reading, talking, and promoting veganism. Use Clickbank to see if your desired niche has products you can promote as an affiliate.
And that’s fantastic news for ebook creators. The ebook market should hit $14 billion in the U.S. If you want to sell ebooks in this climate, you’ll need to stand out from the other sellers. We’ve previously tackled how to create a successful ebook. Outline and draft your ebook with the help of AI writing tools.
It could be an ebook download, newsletter sign-up, product purchase, free trial request, or any other conversion you value. Next, all you need to do is show your boss and wait for that promotion! The post 4 ROI Formulas To Help Earn You a Promotion appeared first on Social Media Marketing & Management Dashboard.
For example, short-form video is currently king, which means that social networks that support and promote that format will likely continue to see growth. For example, a three-minute video based on an eBook may work well for YouTube, but is likely too long for X (formerly Twitter). Tailor content to each platform Know your audience.
In the B2B medical technology sector, this goes beyond mere promotion; it’s about informing your audiences, highlighting unmet needs, and positioning your medtech solutions as the ideal answer for prospects. Any content you promote here should not feature a contact form.
With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. While it’s true: the market is saturated with content, the large majority of it is promotional crap that no one wants. For example, let’s say you have an ebook you want more people to read.
Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. What is social media marketing? It’s not in the strategy, Linda!
Deliver a lead magnet (eBook, checklist, webinar, etc.) By automating follow-ups and strategically sending promotional content, you can turn leads into paying customers without the extra effort. For example, you can: Send an instant welcome email thanking them for signing up. they requested.
What’s the performance of blogs compared to other channels? Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs. 26% of respondents claim blogs deliver “strong marketing results”.
There are a variety of options out there for content you can create, from written content like ebooks and blog posts to audio content like podcasts. Then, create a social media content calendar to promote and manage your content on other sites. Promote your content. But ebooks aren't only effective for the top of the funnel.
With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.
For example, influencer partnerships are a fantastic idea for promoting your brand, but they work best for B2C brands, as they can be more persuasive to the individual. This is also why it’s really important to create compelling content, like case studies and ebooks. Optimizing B2B conversion rates starts with a conversation.
Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Ebook Templates. Download the ebook templates here. To succeed at lead gen, you need content offers — like ebooks — to help you get there.
Similar to the results you get from a Net Promoter Score, you’ll figure out what customers like and don’t like about your web pages. It is possible to target your audience and promote a post to see if it gets more traffic. Training can come in the form of ebooks, blog posts, or webinars. Compile an ebook of relevant information.
It’s full of jargon, self-promotion, and fluff. If everything you create comes from a place of self-promotion and is narrow, it won’t work. From eBooks to video to social media posts, you are creating a narrative. Let’s get real about B2B content marketing. Most of it sucks. It needs to engage, inspire, and connect.
The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Understand your buyer persona.
Types of content include blog posts, whitepapers, case studies, and eBooks. Campaigns can include newsletters, promotional offers, and personalized messages – all designed to nurture leads and build relationships. Advertising for these events can include digital promotions, sponsorships, and traditional media.
Its not about self-promotion; its about delivering real value to your audience. Educational Resources : eBooks, webinars, white paperstheyre more than lead magnets. This level of focus saves time, resources, and frustration, ensuring your efforts align with real growth opportunities.
It could be subscribers to your newsletter, anyone who fills out a form to download an ebook, or a sale. Content production, distribution, promotion, and management. As you begin creating, promoting, and measuring content consistently over time, you’ll start seeing better results. Choose what you want to designate as a “lead.”
Types of content include blog posts, whitepapers, case studies, and eBooks. Campaigns can include newsletters, promotional offers, and personalized messages – all designed to nurture leads and build relationships. Advertising for these events can include digital promotions, sponsorships, and traditional media.
Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. Many businesses collect contact information using gated content – like a form someone fills out in exchange for an ebook download.
This can be an ebook , a course, or a template. Once you put all of these elements together, you can use your various promotional channels to drive traffic to your landing page to start generating leads. But what channels should you use to promote your landing page? HubSpot Ebook Templates. Featured Resource.
That includes white papers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. What is B2B Content Marketing?
The process involves publishing, sharing, and promoting quality content to get your brand in front of the right audience so they actively and willingly consume it. It involves publishing, sharing, and promoting quality content in the right places so people can actively engage with it. Source: Moz. Interviews. Infographics. Blog posts.
This allows you to reach new audiences, promote your business to a broader audience, and ultimately grow your brand and leads. Ebooks are another great type of content for lead generation. By offering an ebook on a relevant topic, you can capture the attention of leads who are interested in learning more about what you have to offer.
They take less time to plan and promote. But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Virtual events are both an art and a science.
Here are three of the top platforms where you can create your course, host it and even create optimized marketing funnels to promote it using best practices and templates. #1 Here is some data to get you inspired: 30-34% of all ebooks sold are self-published 300 million self-published books are sold each year $1.25
That's because nearly every message your brand broadcasts can be classified as content, whether it's an About Us site page, product descriptions, blog posts, ebooks, infographics, podcasts, or social media posts. Promotional channels. How to Create an Ebook From Start to Finish. Identify gaps in your existing content.
They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. You can also promote your blog content across other channels. Social media is a channel that can be used to promote your other content, and you can also create content specifically for the channel.
A content marketer, for example, could create a series of blog posts that generate leads from an ebook. This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. We'll talk more about these specific digital marketers in a minute.
Like your website or specific product promotion. For example, on Twitter , you have four options to promote your links – a regular tweet, a promoted tweet, a website field, a and profile/bio description. utm_source=twitter&utm_medium= promoted &utm_campaign=email. Conclusion.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content