Search Engine Land

APRIL 3, 2023

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. And if your appetizer (your ebook) impresses, your audience is likelier to partake in your main course (your products/services). What is an ebook?

eBook 85

eBook Promotion Shipping Entertainment 85

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 143

SEO B2C PR Whitepaper 143

Jeff Bullas

JANUARY 3, 2023

Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . For instance, I am a vegan and love reading, talking, and promoting veganism. Use Clickbank to see if your desired niche has products you can promote as an affiliate.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

AWeber

OCTOBER 26, 2023

Ebooks have been around since the dawn of the digital age. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Ebooks are convenient; you can read them anywhere. Especially if you know how to create an ebook for free.

eBook 89

eBook Thought Leadership Finance Price 89

Neil Patel

DECEMBER 28, 2022

If you’re like most website teams, you know that promotion is a necessary part of the job. In this article, I’ll discuss 12 ways to promote your website for free. So read on and start promoting your website today! So read on and start promoting your website today! Why Website Promotion Is Essential.

Promotion 95

Promotion SEO eBook Food 95

Rock Content

JULY 19, 2020

Knowing how to create an ebook is mandatory for a good content strategy. They are: know your audience; build authority; develop the ebook content; design the ebook template and cover; develop a landing page; promote your ebook; measure results. 7 steps to create an ebook. Develop the ebook content.

eBook 78

eBook Promotion Education Place 78

Hubspot Marketing

MARCH 15, 2018

Does Blogging Help With SEO? Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. SEO can be confusing.

SEO 145

SEO eBook User-Generated Customer 145

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. Billion search results for how to promote your business online!

Promotion 98

Promotion Marketers Marketing Advertisers 98

Backlinko

JULY 26, 2024

What’s the performance of blogs compared to other channels? Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs. 26% of respondents claim blogs deliver “strong marketing results”.

B2C 88

B2C User-Generated eBook SEO 88

Hubspot Marketing

JANUARY 27, 2025

34% do it for SEO-related purposes. Ultimately, blog content is first and foremost a promotional play for most businesses. 20% are investing in ebooks. Our study found that: 66% of blog-maintaining businesses publish content for brand awareness. 53% do it for customer engagement. 49% do it for lead generation.

Transform 108

Transform Marketers Marketing Thought Leadership 108

Hubspot Marketing

MAY 26, 2017

With so many options of platforms for marketers to publish their content and even more ways to promote it, it's hard to know where to focus your efforts. Once you know you're creating the type of content your audience wants, the focus shifts to promoting it in a way that makes your audience take notice. Ebook: Website Redesign Guide.

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Hubspot Marketing

JANUARY 20, 2023

These 24 ideas cover content, advertising, social media, SEO, and lots more. Find SEO keyword opportunities on your website. Estimated cost: $250 SEO keywords help you leverage search engines as a distribution channel for your content. Pro tip: Use HubSpot’s SEO Marketing Tools to monitor your SEO performance on auto.

eBook 143

eBook CRM User-Generated Marketers 143

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. On-Page SEO Template. Download the on-page SEO template here. Ebook Templates. Download the ebook templates here.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Hubspot Marketing

OCTOBER 27, 2022

To achieve this, you might implement a content strategy that focuses on SEO to increase your website's visibility on the search engine results pages (SERPs) and drive traffic to your products or services. Curious how our former HubSpot Head of Content SEO Aja Frost put together our content strategy? Promote your content.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers. Identify A Voice.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. What is social media marketing? It’s time to learn.

Social Media Marketing 105

Social Media Marketing Marketing Strategy Marketers Marketing 105

Search Engine Land

NOVEMBER 7, 2022

SEO and content marketing go together so well. For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience. .

SEO 103

SEO Content Marketing Marketers Marketing 103

Hubspot Marketing

DECEMBER 17, 2019

Use Google Posts to promote sales, events, news, products, and special offers to entice both foot traffic and the now-elusive site click. Make sure you have an enticing image that includes a CTA button. These look quite a lot like Knowledge Panel results, but they absolutely drive conversions for your media clients.

SEO 145

SEO Real Estate eBook Retail 145

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Alternatively, you might use PPC or SEO strategies to serve ads to users who've shown interest in or searched for specific keywords related to your product, service, or industry. Search Engine Optimization (SEO).

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Adobe Experience Cloud Blog

MARCH 14, 2014

These same marketers ranked measuring content marketing ROI and promoting existing content as their lowest priorities. While it’s possible that some organizations are so effective that ROI and promotion aren’t seen as challenges, many companies are simply too focused on creating content. Maximize SEO/Web Traffic and Leads.

Content Marketing 134

Content Marketing Thought Leadership eBook Marketers 134

Marketing Insider Group

FEBRUARY 9, 2021

It could be subscribers to your newsletter, anyone who fills out a form to download an ebook, or a sale. SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. Use Moz’s free Domain SEO Analysis tool to measure your website’s DA. Choose what you want to designate as a “lead.” Source: Moz.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Backlinko

DECEMBER 6, 2024

He generates most of his websites traffic with SEO and YouTube content. Infographics: Design visually appealing infographics to simplify complex information and make it shareable Downloadable ebooks and guides: Offer resources with valuable insights. This programmatic SEO strategy ensured they had a page for every tutoring need.

Customer Journey 84

Customer Journey User-Generated Marketers Marketing 84

Hubspot Marketing

MAY 13, 2022

That's because nearly every message your brand broadcasts can be classified as content, whether it's an About Us site page, product descriptions, blog posts, ebooks, infographics, podcasts, or social media posts. And when this content is search engine optimized (SEO), it can boost your search and organic traffic. Promotional channels.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

JUNE 26, 2023

Luckily, the blog and SEO teams developed a model to group posts with similar search intent with the pillar-cluster model. One of the major benefits of grouping your posts together is identifying a content offer opportunity that can be effectively promoted on multiple blog posts, as opposed to an individual post.

eBook 145

eBook Real Estate SEO Promotion 145

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. Many businesses collect contact information using gated content – like a form someone fills out in exchange for an ebook download.

Content Marketing 145

Content Marketing Energy eBook Marketers 145

Adobe Experience Cloud Blog

MARCH 11, 2014

Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! If you wrote a lengthy ebook on a subject, why not boil down some key points in an easily digestible form? Promote the presentation in a related blog post.

eBook 134

eBook Transform Entertainment Thought Leadership 134

SocialPilot

FEBRUARY 13, 2025

Bonus: Get your hands on our latest “ Trending Hashtags Ebook ” and start 2025 with a banger. Go for a branded or an industry-specific hashtag as they are great for cross-media promotion and help you monitor key activities throughout the network. What Is a Hashtag? Posting 3-5 times a week on Facebook is ideal.

Social Media Marketing 86

Social Media Marketing User-Generated Marketing Marketers 86

Moz

JUNE 16, 2020

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. By capturing their hands-on experience, we get the big picture of local SEO as an effort not confined to experts, but rather, requiring all hands on deck.

SEO 88

SEO eBook Health Promotion 88

Lusha

DECEMBER 9, 2024

Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Leads may be less interested or not a good fit.

CRM 52

CRM Whitepaper eBook User-Generated 52

Adobe Experience Cloud Blog

AUGUST 26, 2014

This means that all relevant teams (PR, demand generation, content, SEO, and PPC) all have a chance to weigh in on social posts before they are published, and are able to coordinate their own activities. It serves as a system of record.

PR 134

PR Thought Leadership eBook Entertainment 134

Scoop.it!

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. Use SEO Practices.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Use text on the button that describes the action—“Download the Ebook” or “Reserve My Seat,” rather than “Submit.”. Link to your website within your course for free resources or content (promotional materials should be saved for a bonus lecture). Create an SEO-optimized landing page for each piece of gated content.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Unbounce

APRIL 23, 2019

And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Marketing Insider Group

JUNE 22, 2021

The process involves publishing, sharing, and promoting quality content to get your brand in front of the right audience so they actively and willingly consume it. It involves publishing, sharing, and promoting quality content in the right places so people can actively engage with it. Source: Moz. Interviews. Infographics. Blog posts.

Key Performance Indicator 145

Key Performance Indicator Whitepaper Promotion eBook 145

Hubspot Marketing

OCTOBER 8, 2024

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. On-Page SEO Template Download the on-page SEO template here. Ebook Templates Download the ebook templates here.

Content Marketing 106

Content Marketing eBook Marketing Plan Marketers 106

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Sharing content on relevant platforms to promote content to target your audience. Content Creation.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Keyword Research and SEO Audits.

CMO 140

CMO Marketers Marketing SEO 140