Adobe Experience Cloud Blog

APRIL 21, 2016

Depending on what industry you’re in, you could promote your mobile app, cloud hosting services, Bluetooth headsets, or USB drives. Download our ebook, Summer Marketing 101 , to learn how to heat up your campaigns. This also means that mobile needs to be an integral part of your strategy.

eBook 91

eBook Thought Leadership Shoppers Marketing 91

OnDemand CMO

JANUARY 10, 2025

Today, we take it a step further by diving into three critical pillars: knowing your audience, establishing thought leadership, and staying agile in a fast-changing marketplace. Stand Out as a Thought Leader In a marketplace oversaturated with noise, thought leadership is your differentiator. Missed Part 1?

Thought Leadership 52

Thought Leadership eBook Marketing Marketers 52

Adobe Experience Cloud Blog

JULY 31, 2018

In the past, inbound marketers spent 80% of their time creating content and 20% promoting it. With all the noise out there, that formula is flipped, meaning that content promotion is now the priority. Previously, we looked at four ways to promote your content to increase engagement. Repurpose Existing Content.

Promotion 96

Promotion eBook Inbound Marketing Thought Leadership 96

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

Which programs, promotions, or content has moved my customers through each stage at the highest rate? When it comes to measurement, you should be asking questions like: Can I segment my communication further based on web behaviors, lifecycle stage, and demographics?

eBook 91

eBook Thought Leadership Finance Marketing 91

Hubspot Marketing

JANUARY 27, 2025

26% do it to project thought leadership. Ultimately, blog content is first and foremost a promotional play for most businesses. 20% are investing in ebooks. Our study found that: 66% of blog-maintaining businesses publish content for brand awareness. 53% do it for customer engagement. 49% do it for lead generation.

Transform 110

Transform Marketing Marketers Thought Leadership 110

Adobe Experience Cloud Blog

MAY 6, 2016

For example, Gmail has the three tabs: primary, social, and promotions. You can use reactivation emails like these to not only get your subscribers to re-engage, but also to drag your email from the promotions tab to the primary tab, which whitelists your email domain in Gmail.

eBook 91

eBook Thought Leadership Health Promotion 91

Adobe Experience Cloud Blog

MARCH 14, 2014

These same marketers ranked measuring content marketing ROI and promoting existing content as their lowest priorities. While it’s possible that some organizations are so effective that ROI and promotion aren’t seen as challenges, many companies are simply too focused on creating content. Provide Thought Leadership.

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

AWeber

OCTOBER 26, 2023

Ebooks have been around since the dawn of the digital age. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Ebooks are convenient; you can read them anywhere. Especially if you know how to create an ebook for free.

eBook 94

eBook Thought Leadership Finance Price 94

Hubspot Marketing

MARCH 14, 2018

And although it is put together like an ebook, the two are written quite differently. Click here to download our 13 customizable ebook templates for free. Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. They're advanced problem-solving guides.

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Whitepaper eBook Thought Leadership Education 145

Adobe Experience Cloud Blog

JUNE 3, 2015

A great way to build more alignment between the two functions is to staff your teams in a way that promotes collaboration and cross-functional goal setting. And to learn more about sales and marketing alignment, be sure to download our new ebook, Jumpstart Revenue Growth with Sales and Marketing Alignment. Marketing Roles.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. Otherwise, the attempt at thought leadership will fall flat. If everything you create comes from a place of self-promotion and is narrow, it won’t work. From eBooks to video to social media posts, you are creating a narrative. Most of it sucks. Image: Groove.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Adobe Experience Cloud Blog

NOVEMBER 1, 2013

At times you get overwhelmed by all of the different events, eBooks, and webinars you have to promote and ads you have to run. 17 Signs You Eat, Sleep, and Breathe Social Media Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Social Media'

Social Media Marketing 134

Social Media Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Here is a list of my top level key priorities: Creating thought leadership pieces (from initial copy development to asset production).

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

MARCH 28, 2013

This is not about changing the content itself; it is about customizing the messages promoting your assets with dynamic content. If these promotional messages are not relevant, your potential reader may never dive into your thought leadership. Want to learn more about dynamic content and promoting your content?

eBook 134

eBook Thought Leadership Promotion User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 28, 2014

Content marketers are asking themselves questions like “where is that ebook?”, “has it been edited?”, “is it in design?”. You are creating what seems like a lot of content—ebooks, slide decks, infographics, and so on, but your content is not being consumed. Too Much Content, Not Enough Views. Content Marketing b2b Consumer'

Content Marketing 134

Content Marketing Product eBook Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 6, 2017

I recently downloaded the ebook The Secrets to a Successful Landing Pag e, from the marketing agency Roger West, which held some helpful tidbits on how to ensure your assets are impactful. Get Free Ebook. Do you have an upcoming webinar that directly relates to the topic of you latest ebook? Use Quick-to-Fill-out Forms.

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eBook Thought Leadership Whitepaper Promotion 122

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Use text on the button that describes the action—“Download the Ebook” or “Reserve My Seat,” rather than “Submit.”. Use visual cues, like arrows, and eyes of images pointed at the CTA to direct the viewers’ attention and train of thought. Co-Brand/Co-Author Your Ebook. Gate Premium Content.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 25, 2012

And since ungated content is more shareable, it helps build the thought leadership and trust that it takes for a visitor to decide to fill out a form. It’s a hard sell to my management to allocate budget to paid media promoting thought leadership content about my prospect’s interests vs. directly promoting our product.

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Whitepaper Content Marketing Thought Leadership eBook 129

Adobe Experience Cloud Blog

JUNE 17, 2013

As depicted in the graph below, businesses think about how they can most efficiently increase their conversion percentage from prospects to customers and from customers to promoters / upsells. You may begin to focus on questions like: What percentage of your customers are promoters? How many more webinars? How many more demos?

Customer 134

Customer Thought Leadership Customer Acquisition Energy 134

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. We also use a lot of custom images on social channels to promote content assets, events, and special offers. Demand Generation'

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eBook Thought Leadership Influencer Marketing Marketing Mix 134

Adobe Experience Cloud Blog

AUGUST 26, 2014

It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. It serves as a system of record. A calendar isn’t just for planning out your future social posts — it’s also for recording your posts from the past.

PR 134

PR Thought Leadership eBook Entertainment 134

Adobe Experience Cloud Blog

AUGUST 1, 2013

To learn more about how to maximize your email marketing initiatives, be sure to download our new ebook, A Decade into Email Marketing: Where Are We Now? The days of predictable promotional emails are over, and marketers must create relevant emails that foster an authentic connection with customers. The Evolution of Email Marketing.

Email Marketing 134

Email Marketing eBook Thought Leadership Shipping 134

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

For this example, let’s define web content as blog posts and ebooks. If someone views a blog post or ebook as their first interaction with your brand, then fills out a form to download an ebook, the right measurement and attribution technology will allow you to assign revenue credit to those assets. .

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eBook Thought Leadership Promotion Communications 134

Adobe Experience Cloud Blog

JULY 20, 2009

So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. We then promoted and distributed this content through low-cost media -- especially social media; feeding a Twitter account with blog posts, social releases, etc. Q: What is ShipServ's go-to-market strategy?

Thought Leadership 61

Thought Leadership Whitepaper Shipping User-Generated 61

Adobe Experience Cloud Blog

JUNE 25, 2020

They take less time to plan and promote. But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Virtual events are both an art and a science.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. What’s important to note is that this is not the content, but the promotions about the content, otherwise, your potential reader may never dive into your thought leadership. Need more help?

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Hubspot Marketing

FEBRUARY 9, 2018

Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook. What has changed, however, is a saturation of mediocre PDF ebooks, webinars, and other forms of gated content available online. Nail Your Promotion Strategy. Promotional and follow-up emails. They are highly engaging.

Logistics 291

Logistics eBook Thought Leadership Acquisition Marketing 291

Adobe Experience Cloud Blog

OCTOBER 20, 2015

The holidays you choose also impact the type of promotion or offer you create. This might mean asking them to share your campaign or program with their friends and then rewarding them for that behavior, or offering exclusive access before other customers, or giving them a bonus discount for being loyal as a part of your promotion.

Thought Leadership 134

Thought Leadership Retail eBook Promotion 134

Adobe Experience Cloud Blog

MARCH 11, 2014

Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! If you wrote a lengthy ebook on a subject, why not boil down some key points in an easily digestible form? Promote the presentation in a related blog post.

eBook 134

eBook Transform Entertainment Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 20, 2017

It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. Usually, marketers promote their assets across social media or in emails or blog posts that lead to a landing page. On a standard static-content campaign, what’s the typical practice? Get Busy Creating.

Whitepaper 134

Whitepaper Thought Leadership Transform eBook 134

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

Without an effective distribution and promotion strategy, your otherwise brilliant content will sit idle, unread and gathering dust. That’s why a thoughtful strategy for distributing and promoting your content is essential. This can include email promotions, paid advertising, social outreach, and so on.

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

Adobe Experience Cloud Blog

DECEMBER 4, 2012

Promoted Tweets in Timelines. A Twitter strategy we have used with great success was launching Promoted Tweets in timelines targeted to followers and users who were similar to our followers. Our Promoted Tweets contain timely and engaging content like contests for trips to industry events and links to thought-leadership pieces.

Whitepaper 134

Whitepaper Thought Leadership eBook User-Generated 134

Adobe Experience Cloud Blog

MAY 6, 2014

Do they read ebooks, or do they prefer videos or slide decks? Content Promotion. These can all be leveraged to promote your assets, drive lead generation, and nurture leads throughout your sales funnel. Content Marketing Tactical Plan was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Marketing Insider Group

MARCH 22, 2021

eBooks and PDF guides. Where does thought leadership fit? Thought leadership is more of a mindset and approach to content at all stages for showcasing your expertise, knowledge, and authority. Even top-of-funnel content should display your unique thought leadership voice and style. VIP content.

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Adobe Experience Cloud Blog

APRIL 25, 2014

As we explore in our new ebook, Marketing With a View: How to Use Your Marketing Calendar to Land Your Goals , a calendar should do a lot more than save dates. When you schedule a webinar to promote a hot new piece of content, can you instantly tell whether it overlaps with your virtual event? Modern Marketing'

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Adobe Experience Cloud Blog

APRIL 7, 2015

Just because someone downloads your latest ebook doesn’t mean he will convert! For example, if you’re promoting a marketing automation tool, such as Marketo, to the eCommerce industry, the copy might say: “reach more buyers online”. This is true especially for companies that run a lot of top-of-the-funnel programs.

Thought Leadership 133

Thought Leadership B2C eBook Education 133

Adobe Experience Cloud Blog

AUGUST 12, 2015

What This Means: If you listen to some popular podcasts, you’ll hear that the host often promotes a product or service. Download my free ebook, Podcast Law , at PodcastLawGuide.com. The Guides states, “Endorsements must reflect the honest opinions, findings, beliefs, or experience of the endorser”.

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Law Thought Leadership eBook Advertisers 134