Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.

Whitepaper 88

Whitepaper eBook SEO Education 88

Scoop.it!

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. Ebooks help condense and package your thoughts nicely.

Content Marketing 82

Content Marketing Whitepaper Thought Leadership eBook 82

Scoop.it!

JULY 4, 2024

Promoting valuable content allows law firms to develop trust with their clientele, establish their presence in the field, and ultimately expand their operations. That could include in-depth whitepapers, case studies, and other writings that provide critical commentary and analysis on relevant legal subjects.

Law 59

Law Whitepaper Marketing Strategy Content Marketing 59

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. In addition to sheer ROI, email newsletters can help small businesses: build goodwill with your audience promote sales, deals, and coupons increase customer value. Start an Email Newsletter.

Whitepaper 145

Whitepaper Content Marketing Marketers Marketing 145

Scoop.it!

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. What is B2B Content Marketing?

Content Marketing 106

Content Marketing Whitepaper eBook B2C 106

Martech

AUGUST 5, 2024

This could include blog posts, white papers, webinars, or infographics. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. How to achieve: Promote your content on social media and through email newsletters.

Whitepaper 107

Whitepaper User-Generated eBook Analytics 107

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper 112

Whitepaper Key Performance Indicator eBook Direct Mail 112

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency.

Whitepaper 97

Whitepaper Customer eBook Energy 97

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. White Papers. White papers need to be some of your best content. Articles.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Adobe Experience Cloud Blog

JULY 21, 2014

Author: Dennis Shiao The first time I downloaded a white paper was in 2000. Be honest – regardless of how valuable it was, have you ever really engaged with a whitepaper? whitepapers, ebooks, blogs) is passive. We measure prospects who fail to complete a white paper registration form in terms of “abandonment rate.”

Whitepaper 134

Whitepaper eBook Thought Leadership Entertainment 134

OnPassive Marketing

MAY 12, 2022

This allows you to reach new audiences, promote your business to a broader audience, and ultimately grow your brand and leads. Ebooks are another great type of content for lead generation. By offering an ebook on a relevant topic, you can capture the attention of leads who are interested in learning more about what you have to offer.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Rock Content

AUGUST 25, 2023

You should regularly roll out: eBooks Long-form articles Case studies Whitepapers Emails Webinars Podcasts You’ll also want to use social media posts to promote your content and keep it in front of all the stakeholders. Start by creating eBooks, case studies, white papers, and other content for your website.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales.

Digital Marketing 87

Digital Marketing Whitepaper User-Generated Affiliate Marketing 87

Lynton Web

APRIL 6, 2023

You’ll get faster results It’s targeted You’ll reach more people It will provide meaningful analytics It offers lead nurturing opportunities when using pay-per-click (PPC) ads When to Use Paid Media Here are a few great opportunities for using paid advertising to promote your work.

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Promotion 98

Hubspot Marketing

AUGUST 11, 2022

They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. You can also promote your blog content across other channels. Social media is a channel that can be used to promote your other content, and you can also create content specifically for the channel.

Whitepaper 145

Whitepaper eBook Education Price 145

Martech

MARCH 11, 2024

We must adapt and create ads that drive the value in-feed — or promote existing organic content. Holding people hostage with ebook or webinar registrations is so 2005.) And don’t let the org have you obsessing about tracking every ebook download or webinar view. No more bait-and-switch ebook opt-ins. Stop stalking people.

Branding 80

Branding Whitepaper eBook Communications 80

Vertical Response

APRIL 17, 2023

Examples include eBooks, checklists, white papers, discount codes, quizzes and templates. You create a landing page or Pop Up to promote your checklist and collect subscribers’ names as well as email addresses, then automatically deliver the checklist as a PDF to subscribers’ inboxes. Let’s say you sell suitcases.

Whitepaper 64

Whitepaper eBook Email Marketing Shipping 64

Scoop.it!

NOVEMBER 22, 2022

The content formats that can best serve the purpose of educating prospects include while allowing you to target the right audience include: Blog posts Social media content Ebooks Whitepapers How-to videos Interactive content, such as quizzes, calculators, or questionnaires. Create Ebooks. Promote Your Content on Social Media.

Whitepaper 90

Whitepaper Customer eBook Education 90

Marketing Insider Group

JANUARY 3, 2023

of weekly emails you’re sending each provide an opportunity to promote your products and services. Ebooks are the lengthier, more in-depth cousin of blog posts. In most cases, ebooks are downloadable and only accessible to readers after they’ve submitted their contact information to your business. Whitepapers.

Whitepaper 93

Whitepaper eBook Education Entertainment 93

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Use text on the button that describes the action—“Download the Ebook” or “Reserve My Seat,” rather than “Submit.”. Link to your website within your course for free resources or content (promotional materials should be saved for a bonus lecture). Co-Brand/Co-Author Your Ebook. Gate Premium Content.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Vertical Response

JUNE 20, 2022

You may want them to download eBooks or reports, buy your products, reach out to your team, and so on. That’s where promotional emails come into play. For best results, send out promotional emails that resonate with your target audience. When used right, promotional emails can increase brand loyalty and drive sales.

Whitepaper 82

Whitepaper eBook Shipping Email Marketing 82

Lusha

JULY 11, 2024

This involves creating and distributing valuable content that resonates with your target audience, such as blog posts, ebooks, infographics, videos, and podcasts. Ebooks and whitepapers: Offer in-depth resources on relevant topics. Infographics: Present complex data in a visually appealing way.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Rock Content

FEBRUARY 16, 2024

Examples include blog posts, ebooks, white papers, listicles, how-tos, and social media posts. Promote content: You can do content promotion by sending email messages, posting on social media, connecting with influencers, and posting ads. An effective promotional plan needs to be established early in the process.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketers 98

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Use a Cold CTA.

Whitepaper 98

Whitepaper eBook User-Generated Promotion 98

AWeber

MAY 22, 2024

The page does not contain links or copy that promote anything other than its singular goal of encouraging subscription conversions. For example, The School of Natural Healing uses both landing pages and a website to promote its courses. In the example below, the company uses a landing page to promote its Inspire 2025 conference.

Whitepaper 92

Whitepaper Copywriting User-Generated Promotion 92

Vertical Response

JULY 11, 2022

Ideally, you want to use a mix of promotional content, video content, news, freebies, and informative posts. Deals and promotions. Freebies (eBooks, white papers, reports, coupons, etc.). Your imagination is the only limit—just make sure you’re not coming off as intrusive or overly promotional.

Email Marketing 105

Email Marketing Whitepaper Marketers Marketing 105

Hootsuite

MAY 9, 2023

Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. It also includes any blogs and articles, white papers, or case studies you publish. What is content distribution? Social media channels.

Whitepaper 111

Whitepaper Key Performance Indicator Food Influencer Marketing 111

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. If everything you create comes from a place of self-promotion and is narrow, it won’t work. From eBooks to video to social media posts, you are creating a narrative. Let’s get real about B2B content marketing. Most of it sucks. It needs to engage, inspire, and connect.

Content Marketing 119

Content Marketing Whitepaper Thought Leadership eBook 119

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Whitepaper 97

Whitepaper eBook Fashion User-Generated 97

Hubspot Marketing

DECEMBER 29, 2023

Sometimes referred to as a lead-capture page, landing pages contain a lead generation form that collects the visitors’ contact information in exchange for something of value, like an ebook, an offer, or a discount. When you have a specific product or campaign to promote, create a dedicated landing page for it.

eBook 130

eBook User-Generated Whitepaper Place 130

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Sharing content on relevant platforms to promote content to target your audience.

Digital Marketing 134

Digital Marketing Whitepaper Copywriting Real Estate 134

Martech

DECEMBER 19, 2023

Whether contacting your team, downloading a whitepaper or signing up for a demo, the call to action (CTA) should be clear and relevant, offering them a pathway to their “better day.” Using multi-channel promotion for effective outreach The key is not to put all your eggs in one basket.

Transform 107

Transform eBook Whitepaper Promotion 107

Search Engine Land

JULY 26, 2023

Gone are the days of gating standard ebooks, whitepapers, checklists, etc. Promote and protect it as competitors bid. Move beyond short-term campaigns promoting a webinar or a gated whitepaper. BOFU content should only be gated if it is extremely high-value. Budget allocation is another important consideration.

Whitepaper 94

Whitepaper Finance User-Generated Marketers 94

OnPassive Marketing

OCTOBER 11, 2022

As an affiliate marketer, you can promote products to your website visitors and earn a commission on qualifying purchases. You can start promoting products to your website visitors now with your affiliate link. Be sure to promote products you believe in and will appeal to your target audience. Becoming An Affiliate Marketer.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketers 82

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. The next step could be: Visiting another page on your website, such as your products or services page.

Whitepaper 128

Whitepaper eBook Key Performance Indicator User-Generated 128

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. Campaigns can include newsletters, promotional offers, and personalized messages – all designed to nurture leads and build relationships. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. Campaigns can include newsletters, promotional offers, and personalized messages – all designed to nurture leads and build relationships. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52