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Targeted Advertising: A Simple Guide to Reaching Your Customers

Hubspot Marketing

While simple and streamlined ads make sense on Google search results, it’s worth taking the time to craft more intricate advertisements for Instagram or Facebook marketing campaigns that are more likely to see users stop on scrolling when they reach your ad and click through, either to a new page or to watch a video. Pinpoint Your Audience.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Content marketing services like our own primarily consist of: Strategy. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Sharing content on relevant platforms to promote content to target your audience. Constructing a plan for content creation that educates and engages consumers. Content Creation.

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Referral Programs: A Guide for Small Business

Duct Tape Marketing

A real estate agent might receive 12 to 15 new referrals from just three initial leads if he or she creates an exceptional experience for those first three leads. Best Practices There's an example in my latest book, The Ultimate Marketing Engine , where I worked with a real estate agent who moved to a new town.

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Demand Generation: Turn Ideal Buyers Into Superheroes

CXL

This requires complete alignment from marketing and sales teams to engage and build relationships at every stage of the buyer’s journey. For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience. This is a good lead generation strategy.

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Marketing Tactics to Promote Your Business

DIY Marketers

While larger email lists contribute to profitable email marketing ROI, your goal should be solely on building a large email list. “Buyers lists” are what real estate agents call their email lists and I think it’s brilliant! How do certain products spike during a specific period or season? Run Contests.

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57 common email marketing mistakes to avoid to boost click rate

Unbounce

How to do it right: Familiarize yourself with email marketing regulations in your target markets. How to do it right: Entice them to sign up for your emails by offering a lead magnet like an ebook , a discount code, or access to exclusive content. We sent out emails that took readers to this landing page: 14.