Marketing Insider Group

FEBRUARY 2, 2021

Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Search Engine Optimization (SEO).

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Exposure Ninja

JUNE 23, 2022

There’s plenty of data in support of adding digital marketing to your existing strategy. According to recent statistics : 70% of marketers invested in SEO in 2021. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Calvyn Lee Blog

DECEMBER 3, 2023

From an SEO perspective, it also gave us loads of domain authority websites to reference and link back to, boosting rankings. Guide Customers with Educational Content Education content represents another powerful B2B digital marketing tactic. But they stopped focusing on B2B SEO, and competitors caught up displacing them.

Content Marketing 130

Content Marketing Thought Leadership Marketers Marketing 130

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. But it is also photos, illustrations, infographics, graphs and tables, captions, and—the most powerful of all—video.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

MAY 7, 2020

It was tacit evidence that companies' stories were being told online — well beyond the control of their marketing departments — and it was in their best interest to help shape those conversations. The ZMOT study highlighted the need for sound Search Engine Optimization (SEO). Video is inherently engaging. Image Source.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Marketing Insider Group

OCTOBER 18, 2021

We’re talking high-quality, user-focused, SEO optimized, unique, innovative content that grabs attention and converts web visitors into paying customers. You can start with SEO keyword research and a current content audit, then build from there. Create videos. Always be extremely intentional with your blog content.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Hubspot Marketing

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service.

Shoppers 145

Shoppers Energy eBook Entertainment 145

Marketing Insider Group

MAY 27, 2020

This includes taking stock of your website traffic, mailing list contacts, social media accounts and followers, and all content assets on both your own site and other sites, including blog posts, infographics, ebooks, videos, and any other type of digital content. Content marketing. Email marketing. Video marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Marketing Insider Group

JANUARY 19, 2021

That’s why many businesses outsource their content marketing – so they can focus on their business and leave the legwork to those who live and breathe SEO and content creation. Skip more expensive strategies like paid ads and video marketing until you can afford them. SEO Isn’t a Priority. Pillar pages. Checklists.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Sprout Social

JULY 9, 2020

Content marketing involves using content to provide value to the receiver in an informative and strategic way. Content encompasses everything from ebooks to webinars to blog posts. The marketing portion is how you distribute it, which channels you use and the subsequent metrics that are produced. Let’s break down the phrase.

Content Marketing 140

Content Marketing Manufacturing Marketers Marketing 140

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Let’s reiterate the major advantages that apply to the B2B market: Drive traffic to your website. State of Video Marketing Survey , Wyzowl 2017).

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Neil Patel

JANUARY 8, 2021

In other words, you need an effective YouTube search engine optimization or “SEO” strategy to maximize your chances of: Appearing in video search results Reaching the right audience Converting users into subscribers and, ultimately, paying customers. If you’re totally new to SEO, you might find this video helpful.

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

Hubspot Marketing

OCTOBER 10, 2019

We've learned how to harness the power of SEO and research to give our readers valuable content while also generated large amounts of organic traffic at the same time. In another example, ahead of the 2019 Emmy Awards, I wrote a post that highlighted takeaways video marketers could gain from Emmy nominated commercials.

Law 22

Law Thought Leadership SEO User-Generated 22

Rock Content

MAY 5, 2020

The objectives may be achieved through different types of content too, like blog posts, ebooks, infographics, videos, quizzes, templates, datasheets, and so on. Content Marketing is oriented by a funnel , that also influences the type of content to be used. SEO (Search Engine Optimization). SMM (Social Media Marketing).

Digital Marketing 101

Digital Marketing Affiliate Marketing Social Media Marketing Marketers 101

Hubspot Marketing

MARCH 4, 2019

As such, it’s an incredible tool for collaboration, but also for writers who are working on longer form content (such as books or ebooks). Yoast is one of my favorite tools for writing SEO-focused content. Ahrefs is my personal favorite SEO tool, and I use it just about every day. Grammarly has changed the game for me.

Content Marketing 112

Content Marketing Analytics Marketers Marketing 112

Digital Marketer

NOVEMBER 17, 2022

Furthermore, a recent Statista analysis predicts that digital video viewership will reach 3.48 If you are a brand that is looking to establish a digital presence on the internet, then using video marketing will yield the required results. SEO & Search Engine Marketing. Types of SEO. On-page SEO.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. DemandSage) 49% of marketers believe organic search yields the best ROI. (BKA seconds over the past two decades.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Scoop.it!

SEPTEMBER 7, 2022

One good tip from us is to use a nice cover for your ebook or case study. Some of the best ways to consolidate your content for SEO are to delete all the irrelevant, outdated and thin content and focus on a long-form copy that actually helps people solve a specific problem. Write more blogs. LinkedIn slides.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Sprout Social

JULY 9, 2020

Content marketing involves using content to provide value to the receiver in an informative and strategic way. Content encompasses everything from ebooks to webinars to blog posts. The marketing portion is how you distribute it, which channels you use and the subsequent metrics that are produced. Let’s break down the phrase.

Content Marketing 98

Content Marketing Manufacturing Marketers Marketing 98

Marketing Insider Group

DECEMBER 8, 2020

Lastly, while moment marketing is a great way to stay relevant or go viral for a certain duration, coming up with evergreen topics in your niche is a sure way to get noticed no matter what stage your potential clients are in the sales funnel. Ramp Up Your Video Marketing. Plus, it never goes out of style. Stay on Top of Google.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Marketing Insider Group

SEPTEMBER 14, 2020

HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. 72% of marketers say that content marketing sparks engagement growth. SEO and Organic Search Stats. Approximately 64% of marketers invest in SEO strategies and tactics. Video Marketing Statistics. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

NOVEMBER 15, 2021

In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. So, without further ado; The Top 25 Influencers in the World of Content Marketing.

Content Marketing 94

Content Marketing Marketers Marketing Thought Leadership 94

Vertical Response

FEBRUARY 20, 2023

Comparing month-over-month results ensures that any changes from specific campaigns can be quickly identified and adjusted appropriately to ensure the maximum effectiveness of your hard-earned marketing dollars! In order to run a successful marketing campaign, you need to start by clearly defining your target audience.

Marketers 69

Marketers Marketing eBook Email Marketing 69

Lynton Web

DECEMBER 21, 2021

Use various resources like blogs, ebooks, infographics, social media and videos (see below) to deliver your messages. According to HubSpot , short-form content is the second most effective trend marketers are using, and with YouTube being the second most popular search engine, you need to get into video marketing.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketers Marketing 52

Exposure Ninja

JULY 5, 2023

Long-term gains: Unlike paid ads that vanish once the campaign ends, content marketing keeps working its magic long after you hit “publish.” ” It’s the gift that keeps on giving, with lasting SEO benefits and the potential for evergreen content that remains relevant over time. But here’s the kicker.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

verse.ai

OCTOBER 1, 2024

Video in B2C content marketing If you’re not using video in your content marketing, you probably should be. Here’s a few key statistics that prove the effectiveness of video marketing: 97% of marketers report that video helps customers understand their products better. This includes blog posts.

B2C 59

B2C Content Marketing CRM Marketers 59

SMA Marketing

MARCH 16, 2023

Here are the Content Marketing Strategies You Can't Ignore Write Blog Content A well-written blog article will clearly convey your message to your reader and search engines. By utilizing SEO best practices, you will increase your content's opportunities to show up in search queries for different keywords relevant to your industry or niche.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketers 52

Rock Content

NOVEMBER 5, 2023

Inbound marketing: Inbound tactics help you connect with consumers who are already interested in products you sell or topics your brand covers. Examples include blog posts, ebooks, SEO content, and video marketing content.

Management 52

Management Key Performance Indicator Outbound Marketing Inbound Marketing 52

Exposure Ninja

OCTOBER 16, 2023

You can connect with consumers in lots of different ways online, including your website , blogging , search engine optimisation (SEO) , social media , pay-per-click advertising , email , digital PR and more. Content marketing combines with SEO to ensure your website gets visibility on search engines.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Exposure Ninja

NOVEMBER 13, 2023

You’re working with a marketing agency but you’re not totally sure what they’re doing and whatever it is doesn’t seem to be getting you leads You’ve been losing more leads to competitors. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. Looking to take a deeper dive into law firm SEO?

Law 52

Law User-Generated Digital Marketing SEO 52

Lusha

JULY 21, 2024

Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. Here’s how: Lead Magnets: Offer valuable resources like ebooks, whitepapers, templates, or checklists in exchange for contact information.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. Content Marketing Content marketing consists of any content you create as part of your marketing efforts.

PR 52

PR Marketers Marketing User-Generated 52

Power Digital Marketing

JANUARY 20, 2019

What It Does: SEMrush is an all-in-one digital marketing suite with services including SEO (search engine optimization), PPC (pay-per-click advertising), keyword research, competitive analysis, content marketing and more. Cons: Limited access to platform. Currently only available on one platform. 2. SEMrush. 3. TubeBuddy.

Marketers 40

Marketers Marketing User-Generated Analytics 40

Sprout Social

FEBRUARY 21, 2022

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads. Write a blog post.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Lusha

NOVEMBER 15, 2021

Video marketing is your ticket to some of the highest engagement and conversion rates you’ll probably ever see. According to Explain Ninja , when a person watches a video, they consume 95% of the message—compared to a dismal 10% when reading. Many marketers may throw in the towel and just believe video marketing is not for them.

Video Marketing 52

Video Marketing Marketers Marketing Energy 52

AWeber

AUGUST 22, 2023

eBooks, webinars, blog posts, videos, social media threads. If they attract potential customers, we call it content marketing. And only 7% more content marketers reported that their content marketing generated more leads than last year. Ahrefs is a suite of SEO tools designed for better research and insights.

Price 93

Price eBook User-Generated SEO 93

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Evergreen #content tip: @backlinko updates its #SEO tool guide annually so it remains fresh. Secureworks executes a quality eight-minute video interview in The Future of Cybersecurity: Securing the Digital Transformation.

Transform 111

Transform B2C SEO Content Marketing 111