Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 143

SEO B2C PR Whitepaper 143

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Shouldn’t white papers be gated? How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion? Any difference between social, SEO, etc? Download the complete ebook How to Build and Operate a Content Marketing Machine. Can you talk more about gated vs. ungated.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Take your infographic and turn it into a whitepaper. Take your white paper and make it a series of quote-centric social tiles. Resources for Starting a Blog.

Whitepaper 145

Whitepaper Content Marketing Marketers Marketing 145

Hubspot Marketing

MAY 29, 2023

This technology can also reduce the time spent on menial tasks like formatting, proofreading, and optimizing content for SEO. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. Whitepapers should provide unique insights and industry analysis on different subjects.

Whitepaper 139

Whitepaper eBook User-Generated Marketers 139

Marketing Insider Group

AUGUST 17, 2020

Generate more leads – By offering ebooks, white papers, email newsletters, and other valuable content, a business can entice website visitors to share their contact information and become a lead. Expect similar pricing for white papers. Then, invest in the platforms and apps that are worthwhile.

Content Marketing 144

Content Marketing Whitepaper eBook Price 144

Marketing Insider Group

SEPTEMBER 21, 2020

For SEO (search engine optimization) purposes, use keywords within the categories as much as possible. Downloading an ebook or white paper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

With Google’s recent updates ( Panda & Penguin ) making great content a critical part of any brand’s SEO strategy – the rush to build #winning content marketing campaigns has never been greater. But what are some of the key steps to a successful content marketing campaign? Develop Your Content Mix. Define Your Metrics.

Content Marketing 131

Content Marketing Whitepaper eBook User-Generated 131

Martech

APRIL 24, 2024

People wanted to consume different types of content — video, podcasts, eBooks, white papers. It does research for you, it knows what your customers have preferred in the past, it does all the SEO research, it does outlines so you can collaborate, it does the first draft, it does the presentation layer, it picks images.

Whitepaper 123

Whitepaper Manufacturing eBook Health 123

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Adobe Experience Cloud Blog

MARCH 26, 2012

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. P romote content using segmentation, personalization, and customization.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on? Optimized Page for Each Resource.

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

Girl Power Marketing

AUGUST 25, 2022

For example, written word content can be blog posts, white papers, email newsletters, and even books. All these forms can improve your search engine ranking through search engine optimization (SEO). Quality content goes beyond SEO and search engine rankings, although those are important. Benefits of Quality Content.

Whitepaper 92

Whitepaper Content Marketing Customer eBook 92

Hubspot Marketing

AUGUST 11, 2022

They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Knowing that SEO is a complex subject, the Marketing team aims to make it accessible to viewers.

Whitepaper 145

Whitepaper eBook Education Price 145

Scoop.it!

MARCH 23, 2023

Other curators duplicate and plagiarize content, which negatively impacts their SEO performance. Content curation involves carefully selecting different content (articles, audio, video, infographics, white papers) from various authoritative sources. They also publish eBooks and white papers that are industry-specific.

Whitepaper 133

Whitepaper Law User-Generated SEO 133

Scoop.it!

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. Use SEO Practices.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Rock Content

DECEMBER 14, 2023

Having the right B2B SEO strategy can be the difference between showing up at the top of organic search results or on page three. This article will discuss formulating your B2B SEO strategy for success in the new year. This article will discuss formulating your B2B SEO strategy for success in the new year. So, what is B2B SEO?

SEO 94

SEO Whitepaper B2C eBook 94

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. SEO becomes a natural extension and revenues from Google traffic are a bonus on the business cake.

SEO 114

SEO Branding Entertainment Whitepaper 114

Marketing Insider Group

OCTOBER 6, 2021

As the industry grows to meet this demand, SEO for SaaS is becoming more important than ever for companies that want to remain visible and competitive in their space. A strong SEO strategy that drives brand visibility, industry authority, and organic web traffic is critical to SaaS content marketing success. Quick Takeaways.

SEO 22

SEO Whitepaper eBook User-Generated 22

Lusha

DECEMBER 9, 2024

Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Leads may be less interested or not a good fit.

CRM 52

CRM Whitepaper eBook User-Generated 52

Hubspot Marketing

SEPTEMBER 27, 2023

This technology can also reduce the time spent on menial tasks like formatting, proofreading, and optimizing content for SEO. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. Whitepapers should provide unique insights and industry analysis on different subjects.

Whitepaper 105

Whitepaper eBook User-Generated Marketers 105

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers.

eBook 145

eBook Whitepaper CRM Place 145

Adobe Experience Cloud Blog

JUNE 26, 2014

For example, a lead who has only downloaded an introductory-level whitepaper will delete your hardcore sales email, but they might latch onto an offer to receive automatic updates about more articles on the topic, or even a demo/webinar that will speak to similar pain points. Should both CMOs be receiving the same message?

Whitepaper 134

Whitepaper Copywriting Thought Leadership Fashion 134

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

Whitepapers. Partner ebook co-creation. Webinar program planning and production (this is key, since webinars spin off so many other forms of content, including Slideshare presentations, podcasts, videos, and sometimes blog posts and ebooks). Blog posts, marketing collateral, whitepapers, etc. Definitive Guides.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for? the price).

Transform 124

Transform SEO User-Generated Whitepaper 124

Neil Patel

MARCH 15, 2021

Email marketing is still ranked as the most effective marketing channel , beating out social media, SEO, and affiliate marketing. You can also offer a checklist, ebook, white paper, or another downloadable asset. Email marketing is still going strong and is possibly the best possible strategy to grow your business.

Email Marketing 145

Email Marketing Whitepaper Marketers Marketing 145

Scoop.it!

NOVEMBER 15, 2022

Some types of content demand full attention, such as detailed whitepapers. As far as written content goes, eBooks may be the most valuable. People love the idea of diving deep into a topic that captures their interest, and eBooks are much more prestigious and valued than basic blog articles. Whitepapers.

Whitepaper 105

Whitepaper eBook User-Generated Content Marketing 105

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. It entices prospects to fill out a form, becoming qualified leads in your sales pipeline.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.

Whitepaper 88

Whitepaper eBook SEO Education 88

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 109

Content Marketing Whitepaper eBook Marketers 109

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Using SEO-based research and keywords to optimize content for high ranking on SERPs. SEO Marketing Google processes 40,000 search queries every second, and is responsible for more than 75% of organic B2B search traffic. Distribution.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

OCTOBER 18, 2021

We’re talking high-quality, user-focused, SEO optimized, unique, innovative content that grabs attention and converts web visitors into paying customers. You can start with SEO keyword research and a current content audit, then build from there. The thing is, pretty much every company knows that digital content is important.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Orbit Media Studios

NOVEMBER 13, 2024

They are likely more comfortable writing case studies, ebooks and whitepapers. Experienced bloggers also write longer articles. The majority of content marketers with 10+ years of experience write long form guides. It’s ironic that the less experienced a marketer is, the less likely they are to get help from an editor.

Marketers 64

Marketers Marketing Whitepaper Content Marketing 64

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. When creating content for your brand, look to add value to your buyers and prospects.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Search Engine Land

DECEMBER 6, 2023

With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey. SEO is critical in capturing high-intent searches and directing them to conversion-optimized pages.

SEO 94

SEO CRM B2C eBook 94

Adobe Experience Cloud Blog

JANUARY 30, 2018

They promote whitepapers, ebooks, webinars , and unique product deals by having the visitor complete a form with their personal information in return for the content or to register for the event. These include images, videos, webinar recordings, and a range of written content like ebooks, whitepapers, infographics, and datasheets.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Rock Content

APRIL 20, 2023

and “Does AI content hurt my SEO?” As always, when it comes to SEO, you always need to keep up with the latest developments and updates from search engines. Outline your content AI content tools can produce excellent outlines for blog posts, articles, white papers, ebooks, and indeed anything else you want to write.

SEO 97

SEO Whitepaper User-Generated eBook 97