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Social media marketing: Strategy template and tips for 2025

Hootsuite

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

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How to write a white paper that inspires a year-long content strategy

Sprout Social

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. This could include blog posts, white papers, webinars, or infographics. By providing valuable insights, you can attract potential contacts who are seeking solutions in your industry.

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The greatest hits: Repurposing your best content for social media

Sprout Social

When it comes to social content creation, it pays to work smarter, not harder. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. It’s a win-win.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Dig deeper: What is social media marketing?

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The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]

Hubspot Marketing

marketers — specifically those already leveraging artificial intelligence in their roles. Social Media Posts (58%) The most popular use for marketers leveraging AI for content is for social media posts, and with good reason. The following are statistics drawn from 1350+ U.S.

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How to Make Your B2B Content Marketing More Successful

Adobe Experience Cloud Blog

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. P romote content using segmentation, personalization, and customization.