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People wanted to consume different types of content — video, podcasts, eBooks, white papers. Customer Success Workspace where customer successmanagers can track activity for all their accounts, see customer health scores and get suggested next steps after customer calls. ” CMS remains part of Content Hub. .”
Successfully managing every aspect of a growing ecommerce store can be challenging. Enhanced product understanding Leveraging interactivity to elevate content types like ebooks, videos, and infographics can enhance your ecommerce strategy. In 2024, online shopping is more than just an option.
Content Marketing Manager, Amanda Nelson, explains : “We start with an ebook. We’ll read the eBook aloud and make it an audio book. We’ll interview the customer for a quote in the eBook and then put that up as a video. We’ll create a presentation from the eBook with highlights. Educational content: Zuora’s Academy.
You’ll most likely have a dedicated customer successmanager and work with several departments on content marketing, technical SEO, PPC ads, and more. link building, and monthly reports.
Make sure they’re up to speed on the ins and outs of the sales team and what responsibilities sales development representatives have, how you define commercial vs. enterprise, and the responsibilities of your account executives and customer successmanagers. Set your teams up for success and avoid generalizations whenever possible.
However, customer success is more than just fulfilling customer needs. Customer successmanagement includes proactively predicting customer questions or challenges and actively providing resolutions. But how can you make a blog or ebook, which are types of static content pieces, interactive?
That person would watch out for anything critical, like a customer question, which will then be passed off to the Customer SuccessManager that will get back to them within a few hours. For example, let’s say you have leads who’ve downloaded an eBook and ones who’ve participated in a consultation call. But that’s a mistake.
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