Scoop.it!

APRIL 12, 2022

Identify your competitors and target market. When performing an audience analysis, there are different kinds of data you’ll need to collect about your target market. Who is my target market? And if your ebook turns out to be really helpful, you can build an even bigger and loyal community around it.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Adobe Experience Cloud Blog

JULY 27, 2011

eBook: Everything They’ve Told You About Marketing is Wrong. Blog: Ron Shevlin’s Marketing Whims. President, Target Marketing. Book: Social Media Metrics: How to Measure and Optimize Your Marketing Investment. Website: Target Marketing. Ron Shevlin. Senior Analyst, Aite Group. Jim Sterne.

Analytics 115

Analytics Whitepaper eBook Global Marketing 115

Marketing Insider Group

FEBRUARY 14, 2023

But, if your target market mostly uses a desktop, you need to make sure not to exceed 50 characters. Offer Inside (EyeBuyDirect) [URGENT] You’ve got ONE DAY to watch this… (Digital Marketer) You’re missing out on points. XYZ is back in-stock for a limited time only Free Ebook inside! People appreciate direct-ness.

Gen Z 144

Gen Z eBook Digital Marketing SEO 144

Hubspot Marketing

MAY 13, 2022

At the heart of digital marketing is owned media — and it almost always comes in the form of content. That's because nearly every message your brand broadcasts can be classified as content, whether it's an About Us site page, product descriptions, blog posts, ebooks, infographics, podcasts, or social media posts. Recommended Reading.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Adobe Experience Cloud Blog

JUNE 9, 2015

Since engagement is a tangible metric, it’s easier to influence with targeted marketing efforts, and it is more connected to a company’s revenue growth. To learn more about how healthcare can benefit from consumer marketing strategies, check out our ebook, Health Insurance Plans’ Guide to Consumer Marketing.

Health 134

Health Thought Leadership Direct Mail Shoppers 134

Adobe Experience Cloud Blog

JANUARY 22, 2020

Misalignment during the marketing to sales hand-off: Marketing does not pass enough leads to sales to create a sufficient number of opportunities that meets their revenue target. Marketing hands off enough leads to sales, but leads are hard to reach because they are not ready to consider a purchase yet and need more nurturing.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Marketing Insider Group

MAY 27, 2020

Creating customer personas for each of your target markets can be a useful exercise for getting to know your audience better.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Hubspot Marketing

MAY 27, 2022

On the other side of the coin, it’s important to make your ads broad enough that they capture a decent segment of your target market. Building targeted ad campaigns means thinking about what your audience wants. But it’s also worth considering parallel markets that are tied to your primary target. Test, Test, Test.

Advertising 143

Advertising Advertisers Real Estate Customer 143

Unbounce

APRIL 23, 2019

Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Hubspot Marketing

FEBRUARY 26, 2018

See "The Science of Split Testing" ebook at the end of this article for more on calculating your sample size.). This is a great thing to test because depending on what your business offers and who your subscribers are, the optimal time for subscriber engagement can vary significantly by industry and target market.

eBook 145

eBook User-Generated Price Place 145

Rock Content

JULY 28, 2023

The Rock Content marketing team has harnessed the power of interactive elements such as quizzes, polls, calculators , and more to revolutionize the way we connect with our target market. I’m talking about interactive ebooks, calculators, infographics, assessments, and so on. I guess it’s safe to say that it works.

Marketing Strategy 98

Marketing Strategy Transform eBook User-Generated 98

Hubspot Marketing

MAY 6, 2022

By integrating techniques that content marketers use to drive engagement (quizzes, questionnaires or user generated content), it’s possible for PR teams to generate new leads that have existing connections with current audiences in order to capture more of the target market. How Content Marketing and PR can Work Together.

PR 123

PR Whitepaper Content Marketing eBook 123

Lusha

JULY 21, 2024

” While the specifics vary depending on your industry and target audience, some common criteria define an MQL: Engagement Level Website Activity: Repeated visits to your website, particularly to product or service pages, indicate a deeper interest than someone who just bounces off the homepage.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Marketing Insider Group

FEBRUARY 13, 2023

Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience. Without the use of data in your marketing strategy, you’re more likely to waste marketing dollars and lose loyal customers.

B2C 137

B2C Whitepaper Marketing Marketers 137

Martech

MARCH 22, 2023

Refurbish your hard work into other marketable content Long-form content that goes into great depth about a subject can morph into other valuable marketing assets. You can turn your longest posts into ebooks or courses with minor alterations. Start with a plan Image source: Foundr How well do you know your target market?

Thought Leadership 128

Thought Leadership eBook SEO Content Marketing 128

Lusha

NOVEMBER 11, 2024

This could be blog posts, ebooks, case studies, webinars, or videos. This could be blog posts, ebooks, or webinars. Use targeted ads to reach the right people with the right message. Using Content to Help Leads Creating helpful content is a great way to nurture leads. Personalize your outreach.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Hubspot Marketing

SEPTEMBER 30, 2022

It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Publishing longer-form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts.

Thought Leadership 98

Thought Leadership eBook Whitepaper User-Generated 98

Hubspot Marketing

OCTOBER 11, 2019

Conduct Marketing Research. Market research is an essential part of campaign promotion. Feeding into your buyer personas, market research can answer key questions about your target market, such as: How old are they? Is your immediate goal to drive free signups for your software, or ebook downloads?

Advertising 145

Advertising Advertisers Market Research Promotion 145

Duct Tape Marketing

OCTOBER 21, 2014

You can use your ads to send users to a page that asks for their contact information in exchange for a small incentive, build trust by marketing to them via the email they provided, and finally sell to them when they are ready to make a purchase and already trust your company. Incentives can include: Free eBooks. Free consultations.

Energy 78

Energy eBook User-Generated Advertising 78

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Add email to your content marketing arsenal.

Whitepaper 111

Whitepaper eBook Marketing Marketers 111

Marketing Insider Group

MAY 26, 2021

Start by setting SMART goals, identifying your target audience, determining KPIs, and establishing a budget. Then you can map your buyer’s journey, choose relevant content formats and channels, and create content your target market craves. What is a Content Marketing Program? Infographics. Case studies. Source: G2.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Marketing Insider Group

MAY 15, 2023

Content Marketing. Content marketing calls for high quality, relevant content that addresses the needs and interests of your target audience. This includes blog posts , eBooks, whitepapers, webinars, and more. Social Media.

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events. Polls can even provide insight and value for marketers after the event is over.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Marketing Insider Group

FEBRUARY 1, 2021

Now, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. Using your intent data, you can personalize future marketing efforts to increase relevancy and value. How to Use Buyer Intent Data for B2B Marketing. Content Marketing Strategy.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Marketing Insider Group

APRIL 11, 2023

Content marketing services like our own primarily consist of: Strategy. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Sharing content on relevant platforms to promote content to target your audience. Constructing a plan for content creation that educates and engages consumers. Content Creation.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

Thought Leadership 134

Thought Leadership Inbound Marketing PR Marketing 134

Search Engine Land

JANUARY 17, 2024

Downloads High-value resources like ebooks or guides in exchange for contact details help build an email list while providing users with useful information. Marketing enhances your brand’s core values by delivering a clear and purposeful message to the right audience when they need it.

SEO 114

SEO Branding Entertainment Whitepaper 114

Marketing Insider Group

FEBRUARY 2, 2021

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. Consider these social platforms for sharing content and building relationships with people in your target market: Facebook.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Rock Content

MARCH 14, 2024

Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. The Personalization Imperative: The Future of Content Marketing By prioritizing your audience’s needs and creating content that resonates on a personal level, you’ll achieve your marketing goals.

Whitepaper 111

Whitepaper User-Generated eBook Health 111

Adobe Experience Cloud Blog

AUGUST 22, 2016

At its core, ABM is about engaging key stakeholders from target accounts with strategic, personalized marketing and sales messages. This content may come in a number of different formats–ebooks, whitepapers, reports, to name a few–but it all must feel personalized to the individual target and account, and that requires sound data.

Thought Leadership 91

Thought Leadership Whitepaper eBook Health 91

Adobe Experience Cloud Blog

MARCH 2, 2016

There are different types of ABM and one might be a better fit for your marketing strategy and goals. You may want to concentrate on a handful of large accounts and dive deep into an ABM strategy, take a few hundred accounts to do targeted marketing to, or fold your ABM accounts into your existing marketing programs.

Thought Leadership 91

Thought Leadership Marketing Automation Platform eBook Marketing 91

Scoop.it!

MARCH 23, 2023

It is an efficient way to meet your audience’s hunger for new content effectively and establish your brand as the go-to resource for your target market, and consequently, increase cash flow for your business. They also publish eBooks and white papers that are industry-specific.

Whitepaper 133

Whitepaper Law User-Generated SEO 133

Hubspot Marketing

JANUARY 30, 2020

Plenty of parenting blogs have added a YouTube channel to keep content fresh, more engaging, and expand into new target markets For instance, Happily Eva After, the parenting blog shown above, now has a thriving YouTube channel. Parenting blogs can be a great resource to new parents, as well as a way to branch out into other outlets.

Fashion 145

Fashion Food Thought Leadership eBook 145

Vertical Response

APRIL 4, 2022

You can get them to do this by offering something valuable (such as a free ebook) in exchange for them signing up to your email list. So don’t think of modern mass email marketing as the old school “spray and pray” method. Rather, think of this as targeted marketing on a large scale.

Email Marketing 103

Email Marketing Millennials eBook Marketing 103

Duct Tape Marketing

JUNE 13, 2013

Marketing Podcast with Adele Revella. I think it’s pretty easy to get caught up in marketing speak when it comes to customers and think in terms of target markets and market share and the like, but in the end, even the buyer at the big corporate purchasing department is a person.

Customer 78

Customer eBook Communications Target Market 78

Duct Tape Marketing

MAY 26, 2020

Create Target Market Personas. Typically when people think of content, they think blog posts, but there’s so much more to it than that: Podcasts, explainer videos, webinars, infographics, and ebooks—there’s a wide variety of ways to reach your audience.

Non-Profit 99

Non-Profit Millennials Thought Leadership Education 99

Rock Content

APRIL 6, 2023

However, most specialize in options like press releases, landing page copy, sales material, home page content, and other written materials for targeted marketing purposes. They may specialize in ebooks, case studies, whitepapers, how-to guides, deep-dive blog articles, or all of these.

Whitepaper 98

Whitepaper Finance Copywriting Law 98