Scoop.it!

MARCH 23, 2023

It is an efficient way to meet your audience’s hunger for new content effectively and establish your brand as the go-to resource for your target market, and consequently, increase cash flow for your business. They also publish eBooks and white papers that are industry-specific.

Whitepaper 133

Whitepaper Law User-Generated SEO 133

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Don’t stop at keyword research.

Whitepaper 111

Whitepaper eBook Marketers Marketing 111

Rock Content

MARCH 14, 2024

Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. The Personalization Imperative: The Future of Content Marketing By prioritizing your audience’s needs and creating content that resonates on a personal level, you’ll achieve your marketing goals.

Whitepaper 111

Whitepaper User-Generated eBook Health 111

Marketing Insider Group

FEBRUARY 13, 2023

Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience. Without the use of data in your marketing strategy, you’re more likely to waste marketing dollars and lose loyal customers.

B2C 137

B2C Whitepaper Marketers Marketing 137

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

APRIL 11, 2023

Content marketing services like our own primarily consist of: Strategy. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Sharing content on relevant platforms to promote content to target your audience. Constructing a plan for content creation that educates and engages consumers.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Rock Content

APRIL 6, 2023

Here are some popular examples: Press releases Technical content How-to guides and long-form articles Whitepapers SEO content Content for newsletters and email outreach Social media blurbs to introduce posts Most content writers also proofread, edit, and revise their content as needed.

Whitepaper 98

Whitepaper Finance Copywriting Law 98

Marketing Insider Group

MAY 15, 2023

Content Marketing. Content marketing calls for high quality, relevant content that addresses the needs and interests of your target audience. This includes blog posts , eBooks, whitepapers, webinars, and more. Social Media.

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Hubspot Marketing

SEPTEMBER 30, 2022

It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Publishing longer-form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts.

Thought Leadership 98

Thought Leadership eBook Whitepaper User-Generated 98

Marketing Insider Group

FEBRUARY 2, 2021

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. White papers. Content marketing is best for: Lead generation. You also create a week’s worth of social media posts.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Adobe Experience Cloud Blog

AUGUST 22, 2016

At its core, ABM is about engaging key stakeholders from target accounts with strategic, personalized marketing and sales messages. This content may come in a number of different formats–ebooks, whitepapers, reports, to name a few–but it all must feel personalized to the individual target and account, and that requires sound data.

Thought Leadership 91

Thought Leadership Whitepaper eBook Health 91

Search Engine Land

JANUARY 17, 2024

Build it out with product pages, landing pages and an About us page that clearly and attractively states who you are, your target audience and why they should choose you above the competition. PDF guides or whitepapers) that provide in-depth analysis and explanations that serve users seeking comprehensive knowledge or solutions.

SEO 114

SEO Branding Entertainment Whitepaper 114

Marketing Insider Group

JANUARY 13, 2011

So with just one webcast, we had an event we could promote to our target market and a portfolio of highly valuable content in multiple formats, in the customer’s language from the customer’s perspective. I myself wrote a whitepaper compiled from my notes and using real quotes from the customer. Rinse and Repeat.

Customer 75

Customer Whitepaper Copywriting User-Generated 75

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. The ones you choose should depend on who your target market is and where they tend to hang out. Automate Social Media Sharing.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Sachs Marketing Group

JANUARY 30, 2023

PPC allows law firms to create tailored ads for each target market, ensuring maximum exposure and higher return on investment (ROI). To ensure PPC success, law firms should employ an experienced PPC team that understands their target market and can create effective campaign strategies.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Unbounce

OCTOBER 20, 2023

Your primary messaging and call to action must be above the fold (the bottom of the screen for the average browser resolution of your target market). Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

CXL

MAY 27, 2022

The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Someone who prefers to read might download an ebook after reading a blog post. Demandbase’s partners, for example, are all in the account-based marketing space.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Duct Tape Marketing

AUGUST 1, 2024

I wanted to have a LinkedIns ads specialist on the show because I hear from so many of our clients, particularly B2B clients who feel like, Hey, my target market is on LinkedIn, but I can't figure out how to do LinkedIn ads. Otherwise you're just creating like, here's an ebook, here's a guide, here's a thought leader.

Transform 91

Transform eBook Thought Leadership Whitepaper 91

Search Engine Land

JANUARY 11, 2024

Your in-depth research or whitepapers are underutilized Break down these extensive texts into a series of smaller, digestible articles or blog posts, each focusing on a specific aspect or finding. You have a series of successful webinars or online workshops Transcribe these sessions and convert them into a multi-part blog series or an ebook.

Transform 124

Transform SEO User-Generated Whitepaper 124

CXL

MAY 27, 2022

This requires complete alignment from marketing and sales teams to engage and build relationships at every stage of the buyer’s journey. For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience. This is a good lead generation strategy.

Thought Leadership 76

Thought Leadership Real Estate Entertainment Non-Profit 76

InTouch Marketing

JANUARY 31, 2024

Businesses can effectively use niche marketing by conducting thorough market research to identify niche opportunities, positioning themselves as authorities within the niche, and creating specialized products or services that address the unique needs of the target market. Decision Stage: The buyer chooses a solution.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Hootsuite

JULY 13, 2023

When you’ve compelled someone to fill out a contact form for more info or offered them a free ebook on Home Silversmithing Techniques, you’ve got a chance to add a field that straight-up asks, “Where did you hear about us?” Here’s our guide to determining your social media target market.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

Duct Tape Marketing

JUNE 1, 2023

Or even something like a white paper or an ebook. So no matter what your product is, you really need to understand who you are launching to, what your target market really is, and really understand that audience really well. It's a technology that you're reading about. You need to align the team that's helping you.

Product 86

Product Whitepaper Product Marketing Management 86

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Duct Tape Marketing

FEBRUARY 22, 2017

Later, when they are doing all the curation and research, make sure to leave detailed feedback within the spreadsheet when your VA inputs an irrelevant target. Before long, they will understand your target market. Should you direct your prospects to a sales page, a white paper, a tripwire product, a calendar widget, a webinar?

Whitepaper 67

Whitepaper Inbound Marketing Energy eBook 67

Moz

JANUARY 17, 2021

How can you tailor your content marketing to the right B2B audience? Most businesses create audience personas to help them reach their target market. Every target company will have a few key people who decide which products and services benefit the business. eBooks, white papers, and webinars make for great gated content.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. You can download the full ebook here ! It covers everything from identifying target markets to creating a content strategy to measuring success. So get your notepad open and hop in with me!

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Backlinko

MAY 14, 2024

A buyer persona is a detailed profile of an ideal customer that helps you better understand and relate to your target audience. Use Semrush’s free Buyer Persona tool to create personas for your target market. Gyubee also uses video marketing to showcase menu items. Helping to engage its target market.

PR 113

PR Customer loyalty User-Generated SEO 113

Lusha

DECEMBER 9, 2024

B2B email marketing needs a more nuanced approach, focusing on building relationships, showing credibility, and demonstrating value. Brand Awareness : Make your brand more visible and recognizable in your target market. ebooks, white papers, templates) in exchange for email sign-ups.

Email Marketing 52

Email Marketing Whitepaper Law Marketers 52