Adobe Experience Cloud Blog

OCTOBER 7, 2015

Check out our new ebook, How to Think About the Global Deployment of Marketing Automation for Enterprises. Want to learn more about how to enable your enterprise to have a successful global deployment of marketing automation? And now, I want to hear from you!

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eBook Thought Leadership Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

JULY 17, 2015

To learn more about this method of inbound, download our brand new ebook: Transformational Inbound Marketing: Your Secret Weapon for Acquisition and Retention. To learn more about this method of inbound, download our brand new ebook: Transformational Inbound Marketing: Your Secret Weapon for Acquisition and Retention.

Transform 134

Transform Customer Acquisition Inbound Marketing eBook 134

Adobe Experience Cloud Blog

SEPTEMBER 11, 2015

Learn more about the types of email blunders and how to recover from them in our latest ebook: Top Email Marketing Blunders and How to Avoid (and Recover From) Them. Ebook] Marketing Bloopers Reel! How to Avoid Common Email Blunders appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

eBook 134

eBook Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 1, 2015

Ebook] 4 Key Ingredients to Include in Your Emails was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] 4 Key Ingredients to Include in Your Emails appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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eBook Thought Leadership Email Marketing Communications 134

Adobe Experience Cloud Blog

SEPTEMBER 8, 2015

Author: Mike Telem Chances are you’ve already created many helpful blog posts, case studies, ebooks, and webinars in order to help educate your potential customers, so there is no need to convince you that content marketing works. But, one question remains: Are you maximizing their potential for lead generation across all of your channels?

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eBook Thought Leadership User-Generated Education 134

Adobe Experience Cloud Blog

FEBRUARY 11, 2019

The post [Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Download The Definitive Guide to Marketing Metrics & Analytics to learn how to drive impact and secure your spot at the revenue table.

eBook 133

eBook Analytics Thought Leadership Marketers 133

Adobe Experience Cloud Blog

SEPTEMBER 18, 2015

Read more about how you can give consumers what they want in our new ebook “ Give Your Consumers The Omni-Channel Experience.”

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eBook Thought Leadership Customer Journey Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 3, 2015

See in-depth explanations and examples of each of these principles in action in our ebook– Leveraging Psychology in Digital Marketing. Ebook] Leveraging Psychology in Digital Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Digital Marketing b2b Consumer'

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eBook Digital Marketing Thought Leadership Price 134

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Download our ebook The B2B Marketer’s Guide to Decoding Metrics for an in-depth look at how to get the steps above rolling.

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eBook Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

JUNE 19, 2015

Twitter has become the optimal network for thought leadership and branding. Utilizing Facebook Apps is a great place to promote a new contest, offer a content download, or show your followers a video. The best brands are constantly changing their Apps tab, either on a seasonal basis or to promote a new campaign.

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eBook Branding Thought Leadership Real Estate 134

Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

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eBook Promotion User-Generated Inbound Marketing 145

Adobe Experience Cloud Blog

JANUARY 19, 2015

Download our new ebook Speaking the Language of Business Metrics: the 3 Types of KPIs for Success , and learn how to create reports for each of the indicated KPIs, so you can earn your seat at the revenue table. Operational KPIs get everyone in sync and examine organizational silos. But how do you measure these three KPIs?

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eBook Key Performance Indicator Thought Leadership Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 19, 2015

For more great reasons, check out our eBook on 10 Reasons to Consider Marketing Automation. These are just my four of the top reasons to consider marketing automation. Do you have a different list of top reasons to consider marketing automation? I’d love to hear what you think in the comments below.

eBook 134

eBook Thought Leadership CRM Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 11, 2015

Click here to download our latest ebook— Build Trust with an Engagement Marketing Content Strategy: Spotlight on Financial Services by Kapost and Marketo. Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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eBook Thought Leadership Finance Marketers 129

Adobe Experience Cloud Blog

JULY 25, 2016

Download our ebook on Best Practices for Mobile Marketing: How to Acquire, Engage, and Retain Users. Ready to take your mobile marketing to the next level?

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eBook Marketing Strategy Thought Leadership Customer Journey 104

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. Thought leadership: Establishing your brand as an authority in your field. ebooks, whitepapers). Blogging : Creating valuable blog content to attract and engage an audience. Dig deeper: What is content marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

OnDemand CMO

JANUARY 10, 2025

Today, we take it a step further by diving into three critical pillars: knowing your audience, establishing thought leadership, and staying agile in a fast-changing marketplace. Stand Out as a Thought Leader In a marketplace oversaturated with noise, thought leadership is your differentiator. Missed Part 1?

Thought Leadership 52

Thought Leadership eBook Marketers Marketing 52

AWeber

OCTOBER 26, 2023

Ebooks have been around since the dawn of the digital age. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Ebooks are convenient; you can read them anywhere. Especially if you know how to create an ebook for free.

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eBook Thought Leadership Finance Price 89

Adobe Experience Cloud Blog

OCTOBER 7, 2014

It’s those marketers, our superheroes that we’re featuring in Volume 2 of our Real Marketers ebook. For this ebook we asked our ecosystem of marketing partners: What’s the best piece of advice you’ve ever received? Download our new ebook, and read their advice here ! We hope it’s as helpful to you as it was to them.

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eBook Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 24, 2013

You are constantly talking about thought leadership, MOFU, TOFU, and mapping to the funnel. You stay awake at night thinking about how you’re going to create 5 eBooks by the end of the month. Your friends have no clue what “ content marketing ” is, so you tell your friends you are a professional writer.

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Content Marketing Thought Leadership eBook Marketers 134

Hubspot Marketing

JANUARY 27, 2025

26% do it to project thought leadership. 20% are investing in ebooks. Our study found that: 66% of blog-maintaining businesses publish content for brand awareness. 53% do it for customer engagement. 49% do it for lead generation. 34% do it for SEO-related purposes. 53% are investing in podcasts. 46% are investing in newsletters.

Transform 108

Transform Marketers Marketing Thought Leadership 108

Adobe Experience Cloud Blog

JULY 9, 2014

With that in mind, we decided to put our favorite, everyday marketers in the storytelling spotlight in our new ebook, Real Marketer Stories: What Makes a Great Marketer? Download our new ebook, and read their stories here ! was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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eBook Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 12, 2014

To celebrate this anniversary we have written and published our latest ebook, The Ecosystem Perspective: Building Your Marketing Stack , to help guide the modern marketer through a fragmented marketing technology landscape. Read all about it here. Lifecycle Marketing'

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eBook Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

MARCH 14, 2014

In our survey, respondents estimated that their content positively impacted brand awareness, engagement, thought leadership, SEO/web traffic, lead quality, and lead quantity. Provide Thought Leadership. When you back up your thought leadership with third-party sources, it lends your organization credibility. .

Content Marketing 134

Content Marketing Thought Leadership eBook Marketers 134

Adobe Experience Cloud Blog

MARCH 19, 2020

Most nurture campaigns involve a series of emails sharing information to interest potential buyers: eBooks, case studies, webinars, one-pagers, and more. For example: By integrating Marketo with a Sendoso , you can trigger an automated email after someone downloads an eBook with the eBook link and a $5 coffee eGift card.

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Direct Mail eBook Thought Leadership CRM 164

Adobe Experience Cloud Blog

JUNE 3, 2015

And to learn more about sales and marketing alignment, be sure to download our new ebook, Jumpstart Revenue Growth with Sales and Marketing Alignment. please download our new ebook, Jumpstart Revenue Growth with Sales and Marketing Alignment. Marketing Roles. How does your marketing team work with sales?

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Thought Leadership eBook Marketers Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 5, 2014

Author: Lizzy Funk Whether you like to write a blog post here and there, or you get paid to write ebooks all day, every day, we all have a little love for content marketing in our blood. You know your audience, and you build a story that relates directly to them, preventing them from closing your ebook or leaving your webinar.

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Content Marketing eBook Thought Leadership Entertainment 134

Adobe Experience Cloud Blog

MAY 22, 2014

Content doesn’t just mean traditional materials like ebooks or webinars — in fact, blogs, videos, online hubs, even experiences can also be content. The Heavy Hitters of Consumer Content Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Content Marketing'

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Content Marketing Thought Leadership eBook Marketers 134

Hubspot Marketing

MARCH 14, 2018

And although it is put together like an ebook, the two are written quite differently. Click here to download our 13 customizable ebook templates for free. How Are They Different From Blog Posts and Ebooks? There are also ebooks and blog posts -- both of which have various differences from a whitepaper.

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Whitepaper eBook Thought Leadership Education 145

Adobe Experience Cloud Blog

SEPTEMBER 23, 2016

Here’s an example from our ebook, A Recipe for Lean ABM ebook, that shows mapping content to the buying journey of a Higher Education target account. For instance, can you personalize a general ebook for your target accounts by adding in more industry examples and changes some of the terminology? Personalize at Scale.

Thought Leadership 134

Thought Leadership eBook Whitepaper Education 134

Adobe Experience Cloud Blog

APRIL 13, 2015

And for more information on mobile marketing, check out our Creating Your Mobile Marketing Strategy ebook. Check out our infographic: A Marketer’s Guide to Going Mobile to see how to start creating a mobile marketing strategy that works. View the infographic in a new window here. Please use the HTML code below to embed this graphic. <a

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Thought Leadership eBook Marketing Mix Communications 134

Marketing Insider Group

DECEMBER 17, 2020

eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. At the core of a practical eBook is a well-written piece that offers a deeper level of insight beyond the answers your customers can find in short blogs and Google snippets.

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Whitepaper eBook Marketing Mix Thought Leadership 142

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page. The bar has been raised and now creating more content isn’t enough.

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Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

NOVEMBER 18, 2013

Author: Julie Neumark Sifting through my inbox last week, I came across an ebook called Conversations, Not Campaigns. With a net made of inspiration, which is exactly what I found in that ebook. As the ebook states, point-blank, “Contemporary subscribers expect personal and relevant emails on a non-disruptive schedule.”

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eBook Thought Leadership Digital Marketing Email Marketing 134

Adobe Experience Cloud Blog

MAY 15, 2014

And as we discuss in our new ebook, Sweeter than Suite Solutions: Choose Your Own Marketing Automation Platform , marketers often pay a high price for choosing stack solutions. Download our new ebook, Sweeter than Suite Solutions: Choose Your Own Marketing Automation Platform. Email Programs that Learn With You. Marketing Automation'

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Thought Leadership Marketing Automation Platform eBook Marketers 134

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Use text on the button that describes the action—“Download the Ebook” or “Reserve My Seat,” rather than “Submit.”. Use visual cues, like arrows, and eyes of images pointed at the CTA to direct the viewers’ attention and train of thought. Co-Brand/Co-Author Your Ebook.

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Whitepaper eBook Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

JANUARY 5, 2015

Our new ebook, Customer Activation—Marketing with a Measurable Purpose will help you evaluate your current customer activation practices and determine how you can help your company tackle this challenge in the future. To start on the path toward Customer Activation, you need to understand where your company is today.

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Customer eBook Thought Leadership Market Trends 134