Adobe Experience Cloud Blog

OCTOBER 14, 2015

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Ask users to sign up, share, or follow. Co-Brand/Co-Author Your Ebook.

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Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? The fact is, many of the leads generated by such offers are fake (i.e. Are the leads you’re gathering really worth the damage to your user experience?

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Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Promote Content Across Your Website. It just makes sense.

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Adobe Experience Cloud Blog

OCTOBER 11, 2016

While SEO and lead generation are primary drivers of new leads for most B2B organizations, these teams typically only collaborate when new content needs an SEO review (if that). Modern SEO Strategies Need User Intent Research. User intent is the real meaning behind the keywords people type in a search engine text box.

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Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. All in all, Predis.ai

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Calvyn Lee Blog

DECEMBER 3, 2023

Some of the content marketing tactics I’ll outline shortly can generate leads indefinitely with minimal ongoing input. Elevate Your Team as Thought Leaders Thought leadership is one particular content marketing approach that can work brilliantly. And content marketing provides exceptional leverage.

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Adobe Experience Cloud Blog

JUNE 17, 2013

Every business wrestles with the same challenge: how to increase revenue (or users / customers) most efficiently. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. Why Conversions Are Important.

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Adobe Experience Cloud Blog

JULY 20, 2009

So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. I've effectively turned our company inside-out, and now whenever we generate a new piece of content, not only do we post it to our web site, we also post it to sites such as YouTube, Vimeo, Scribd, Slideshare, LinkedIn and Twitter.

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Adobe Experience Cloud Blog

APRIL 17, 2015

Whether it was an initial blog post view, an ebook, or an article download, being able to identify what the person is most interested in will improve her overall experience and increase the likelihood that she remains a loyal customer. Share your thoughts in the comments below. Simple Interface. Flexibility for all Departments.

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Adobe Experience Cloud Blog

NOVEMBER 27, 2013

And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. Social Media Marketing for the Healthcare Industry was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Adobe Experience Cloud Blog

AUGUST 27, 2014

Not only did their donations skyrocket, but they have generated immeasurable awareness about their cause. Some people prefer a whitepaper to an ebook, people would rather repost your latest infographic on Facebook than email a link to a friend. In the last eight weeks alone, The ALS Association has raised over $79 million!

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Adobe Experience Cloud Blog

APRIL 20, 2017

Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time. It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. That is, of course, far easier said than done.

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Adobe Experience Cloud Blog

MARCH 28, 2013

If these promotional messages are not relevant, your potential reader may never dive into your thought leadership. For more information on how to promote content using personalized messaging, take a look at our ebook From Creation to Conversion: Promoting Content to the Right Audience. Options for Segmenting Dynamic Content.

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Adobe Experience Cloud Blog

FEBRUARY 10, 2014

Current digital advertising methods make it difficult to generate qualified sales leads with anywhere close to a reasonable cost-per-lead. Retargeting is a type of digital advertising focusing on users who have previously visited your website. Where is it working — and more importantly, where isn’t it working?

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Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

You can run surveys on your website asking specific questions from users who visit your site. An example of one would be an exit survey for when users leave the site. It’s always good to have a quick look at your competitor sites to see what their users care about. What content is generating Sales? - Interviews.

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Adobe Experience Cloud Blog

SEPTEMBER 23, 2014

Every email, after all, is content , and should be approached with the same standards as your blog posts, ebooks, and other assets. If your demand generation team and your content-creation team aren’t on the same page, you’re going to have trouble implementing the tactics mentioned above. Get Teams on the Same Page.

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Adobe Experience Cloud Blog

APRIL 7, 2015

Although most marketing spend is invested in generating brand awareness at the top stages of the funnel, the bulk of the optimization occurs at the bottom-of-the-funnel, in an effort to convert leads into customers after they identify themselves. Just because someone downloads your latest ebook doesn’t mean he will convert!

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Marketing Insider Group

SEPTEMBER 28, 2020

Build thought-leadership and credibility. Value-building content includes: Infographics and checklists: Generate shares and earn engagement through digestible materials that mix data with solutions. Through the consideration phase, users research and decide whether or not your brand is the right fit. Increase engagement.

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Adobe Experience Cloud Blog

DECEMBER 4, 2012

A Twitter strategy we have used with great success was launching Promoted Tweets in timelines targeted to followers and users who were similar to our followers. Our Promoted Tweets contain timely and engaging content like contests for trips to industry events and links to thought-leadership pieces.

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Hubspot Marketing

SEPTEMBER 30, 2022

Ready to level up your leadership? While your style and substance may vary, these 10 tips can help boost your thought leadership strategy. Launching a blog that covers important topics relating to the industry in which you're selling is perhaps the best way to establish and uphold your image as a thought leader.

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Adobe Experience Cloud Blog

FEBRUARY 4, 2013

What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on? Done well it can support your search engine optimization and social media efforts, as well as your lead generation / website conversion efforts. Some Examples.

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Adobe Experience Cloud Blog

MARCH 6, 2019

There are two primary types of landing pages, and each has significant benefits: Hub-style landing pages: These pages contain multiple offers—infographics, ebooks , videos, whitepapers, and more. And while they attract a lot of eyeballs, they generally result in fewer conversions. The asset you ultimately offer users is the conclusion.

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Adobe Experience Cloud Blog

MAY 24, 2019

billion active users per month , the platform offers a lot of bang for your buck—especially considering its unique targeting capabilities. There are two primary ways your brand can engage users on Facebook: Promoted posts: These can include any posts you publish in your newsfeed, from a simple status update to a discount offer.

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Adobe Experience Cloud Blog

JUNE 5, 2018

It’s a treasure trove for brands to engage users and drive leads. Here’s how the link appears to your readers: It takes users to a page that looks like this: Clicking on any of the images drives the reader to the story. Add CTAs in Instagram images you post, and direct users to your bio link. Use Images with CTAs.

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Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. 85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%).

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Adobe Experience Cloud Blog

JUNE 18, 2018

Dig into your data to find out what social media platform generates the most sales leads for your business. Social media users aren’t shy about sharing their real opinions, so dig into the conversations your target customers are having to glean valuable insights about the struggles they’re facing and what stops them from buying.

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Adobe Experience Cloud Blog

SEPTEMBER 18, 2018

The problem is, not everyone has time to create sufficient quantities of blog posts, articles, and ebooks. Many marketing teams do a fabulous job of creating infographics and case studies to improve awareness, ebooks, and webinars to increase engagement , and reports and live demos to impact conversions.

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Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Instead, many lead nurture tracks include only ebooks or datasheets.

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Hubspot Marketing

OCTOBER 18, 2019

Make a post that celebrates your user-generated content. Share great quotes from an ebook in a roundup. Thought Leadership. Blogs are important for SEO and lead generation, so picking the "right" topics is a crucial step in marketing planning. Highlight local rockstars in your field.

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Adobe Experience Cloud Blog

JULY 19, 2016

As very few organizations claim content creation as a core competency, many are wondering how they should go about developing all of these new ebooks, newsletters, blog posts, videos, and images required to engage today’s buyer. Hack #4: Encourage User-Generated Content. User-generated content is valuable in more ways than one.

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Adobe Experience Cloud Blog

MARCH 31, 2017

According to We Are Social Media, Facebook generates 8 billion daily video views, up from 700% just 3 years ago. Interview them and resource the answers into blogs, ebooks, and guides. Users who find content interesting, unique, and informative will freely share it on their social channels, leading to higher engagement.

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CXL

MAY 27, 2022

Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. The state of demand generation in 2022. Demand generation works best with a plan.

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Adobe Experience Cloud Blog

JULY 20, 2017

That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. In 2017, to generate traffic through search engines, and to turn that traffic into leads and customers, you have no choice but to offer a high-quality landing page experience.

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CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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Adobe Experience Cloud Blog

AUGUST 25, 2017

Marketing data should be used to drive improvement, inform decisions, and increase lead generation. Taking the time to create these connections will pay off in the long term—the Aberdeen Group finds that marketing data and analytics users are 57% more effective at increasing their productivity with integrated marketing technologies.

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Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Furthermore, you now have a host of user-generated content (UGC) to use in future marketing collateral. A huge amount of buzz was generated on social media while attracting new customers at the same time. This level of integration also generated a huge amount of data. The result? Over 80,000 “letters” were submitted.

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Adobe Experience Cloud Blog

OCTOBER 13, 2017

You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. Expand “Users.”. Navigate to Google Analytics, click the “Audience” tab, and click “Users Flow.”. Click “Age.”.

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