This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers. The post How data-driven email nurturing transforms the B2B sales funnel appeared first on MarTech. Processing.
Transformational Inbound Marketing. The concept of what we call transformational inbound marketing goes beyond traditional inbound marketing techniques. Additionally, transformational inbound goes beyond traditional methods with a greater emphasis on personalization and relevance. 4 Pillars of Transformational Inbound Marketing.
The interplay between AI’s critical reasoning ability and creative human nuance can easily extend to other areas that require strategic conceptualization and ideation, from creating ways to repurpose an ebook to curating a mood board for a social media activation. Popular AI tools for reporting and analytics: Funnel.io Get MarTech!
Which content (blogs, ebooks, etc) should you send to a certain type of lead? There are countless uses for this type of technology, but in the context of marketing automation, it provides the opportunity to eliminate guess work. How long should you wait between sending two emails in a lead nurturing sequence?
Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. Download this eBook to find out! With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.
In part three of our ebook, 3 Pillars of a Successful Email Program , we’ll help you understand how to transform your email team into a powerhouse of strategic insights that will drive nearly every marketing decision. Download the ebook ?. How do you make that happen, you ask? How email can drive cross-channel strategy.
In part three of our ebook, 3 Pillars of a Successful Email Program , we’ll help you understand how to transform your email team into a powerhouse of strategic insights that will drive nearly every marketing decision. Download the ebook ?. How do you make that happen, you ask? How email can drive cross-channel strategy.
For example, transform a long-form article into an infographic, video, or podcast episode. Image source Build Ebooks and Guides from Related Posts Combining multiple related blog posts into a downloadable ebook or guide creates a new content asset. Organize sections: Arrange each post into a logical sequence or chapters.
Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.
Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. Get your free ebook today.
If you’re a retailer looking for last-minute strategies to round out your holiday plans, don’t miss our “ Peak Holiday Season Power Plays ” eBook. In it, six industry leaders share their top tried-and-true marketing tactics to drive sales this season. Happy Holidays!
Users who like readable content may prefer blog posts and ebooks, while others may prefer videos, infographics, and other visuals. Expand long-form content into ebooks “It’s only quality content that will succeed in drawing users in and keeping them listening or on the page.
The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Lifecycle Stage Configuration A properly configured lifecycle stage system transforms your HubSpot instance from a simple database into a dynamic customer journey engine.
Their Meta ads often feature UGC, like glowing testimonials from real customers showcasing how the product helped their hair transformation. One of their Meta ads shows a dull, empty fridge transforming into a vibrant, colorful one packed with healthy, prepped meals. Take Nutrafol , for example. Take Hungryroot , for example.
In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.
Sharing evergreen content like eBooks, whitepapers, and handy checklists and deploying ads across platforms will help educate prospects during this phase, but note that you want to avoid gated landing pages. Nurture & Convert Your Leads Transform initial awareness into genuine interest and action.
But one of my favorites was actually a syndicated oldie-but-goodie that my parents grew up with called Underdog, where a “humble, lovable shoeshine boy” (who was a dog, but still) transforms into a caped crusader and somehow always foils the bad guy. Check out our ebook 5 Ways Marketing Automation Can Help Your Enterprise Grow.
From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations. Now, she notes, generative AI has transformed the core of marketing activities. That includes digital marketing or marketing technology.
In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase.
Craft a compelling call-to-action for our new eBook on [topic]. Craft a post that encourages users to share their success stories or transformations using our product/service. Create a post offering a free [product/service] trial, encouraging sign-ups. Write a post featuring positive customer feedback about [product/service].
Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! If you wrote a lengthy ebook on a subject, why not boil down some key points in an easily digestible form? If so, try to work that theme into the ebook’s language.
With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Rather than only churning out traditional forms of content (like white papers and blog posts), try transforming some content pieces into interactive infographics, quizzes, calculators, or assessments.
Whether it’s selling an ebook, signing up for an event, or capturing an email address, keep your main goal in mind. If you can show the transformation a customer will experience with your product or service, they’ll be more likely to purchase. Don’t overwhelm your readers by asking them to take multiple actions.
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM. The result? Less organization, more confusion, and fewer deals closed.
“Agile marketing transformations are not going well. Download the free ebook here. The Navigator takes important principles of agile software development and transforms them into practices and processes that make sense for marketers and can be implemented by them. You’ll find a free downloadable pdf at the link below.
by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer.
They use display advertising and sell multiple machine learning ebooks and tutorials. To monetize, Lab Muffin Beauty Science uses multiple income streams: Display ads Affiliate links Ebooks Sponsored content This mix allows the blog to generate revenue while staying true to its mission of providing science-backed beauty insights.
With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Transform old blogs into videos. What will be worth their time?
How will generative AI transform sales? In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions. It’s a question that promises to drive billions of dollars in revenue opportunities over the next five to 10 years.
This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. Here is some data to get you inspired: 30-34% of all ebooks sold are self-published 300 million self-published books are sold each year $1.25 billion by the end of 2022. Why it matters.
In Bluewolf’s new ebook with Marketo, Customer Obsessed Lifecycle Marketing , we outline three essential strategies for harnessing the power of customer advocates. What made you transform from a customer into a customer evangelist? So how do you keep customers engaged beyond the purchase? Encourage Advocacy.
In our latest ebook , we present a new vision for the content experience, both creating and viewing content. Stop reading about the digital transformation using 30-year-old technology and start living it — with Tiled. For today’s audiences, truly telling your story requires an experience. See how here. appeared first on MarTech.
Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.
Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Dive into the 5 Pillars of Community ebook now.
Types of content include blog posts, whitepapers, case studies, and eBooks. AI and Automation Artificial intelligence and automation are transforming B2B advertising. Content marketing positions companies as experts in their fields and provides potential clients with information that can aid in their decision-making process.
Types of content include blog posts, whitepapers, case studies, and eBooks. AI and Automation Artificial intelligence and automation are transforming B2B advertising. Content marketing positions companies as experts in their fields and provides potential clients with information that can aid in their decision-making process.
Whether you’re authoring 140-page ebooks or 140-character tweets, you are producing messages that reflect your brand. The Engaged Leader: A Strategy for Your Digital Transformation. The Engaged Leader: A Strategy for Your Digital Transformation – Charlene Li.
In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. In 2034, technology will continue transforming how businesses interact with customers, making experiences more personalized and trustworthy. These technologies will enable businesses to understand their customers on a deeper level.
Content transformation Content transformation refers to transforming the content to a different format, style, or length. Transforming your textual content into audio format, for instance, makes it accessible to people with visual impairments or those who prefer listening over reading.
Generative AI will revolutionize productivity—and change the way teams work During our conversation, Amy and I explored the transformative power of Generative AI. Finally, if you’re a retailer looking for some last-minute ideas to fill in any gaps in your holiday plans, check out our “ Peak Holiday Season Power Plays ” eBook.
The beauty of case studies lies in their versatility and ability to transform into articles, videos and infographics — whatever suits your audience best. This human-to-human (H2H) approach transforms a standard case study into a relatable, engaging story that resonates with B2B buyers.
Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. For instance, automating emails is great for efficiency.
More importantly, just like with employee-generated content, it transforms casual browsers into true believers. But when you frame your customers’ success stories as heroes’ journeys , they transform into a Hollywood-worthy epic. Don’t the words “case study” just conjure up a picture of a yawnfest?
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content