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How data-driven email nurturing transforms the B2B sales funnel

Martech

Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant. For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers.

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Transforming content marketing lifecycles with AI

Martech

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot. Generating backgrounds or landscapes for visual projects.

Transform 122
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How to Repurpose Old Blog Content for New Audiences

Marketing Insider Group

Find content that has generated backlinks. Identify articles that have led to user engagement or conversions. Optimize for search intent: Shift focus based on user search behavior to align with what readers are looking for now. For example, transform a long-form article into an infographic, video, or podcast episode.

eBook 75
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100+ ChatGPT Prompts for Social Media in 2025

SocialPilot

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

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How AI and Individualization In Customer Engagement Are Transforming The US Retail Landscape: Growth Insights from PATTERN Beauty

Use Insider

Product Discovery for the Mobile Generation One of the main focuses of our discussion was the growing need for retailers to address and improve the search and product discovery experience for mobile. Christiane highlighted the importance of engaging mobile users, as more customers browse on their devices.

Retail 59
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From Scrollers to Buyers: 5 Proven Tactics to Improve Meta Ads Engagement

Customers.ai

Tactic 1: Use User-Generated Content (UGC) to Build Trust How UGC Boosts Meta Ad Engagement People trust other people more than they trust brands. User-generated content adds a layer of authenticity to your Meta ads, making them feel less like marketing and more like a recommendation from a friend. Let’s take a look.

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How to Build a Winning B2B Medtech Demand Generation Strategy

Marketing Insider Group

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?