This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers. The post How data-driven email nurturing transforms the B2B sales funnel appeared first on MarTech. Monitoring and refining campaign metrics are essential for long-term success.
When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven whitepaper. Longer than your typical blog post and more in-depth than an ebook, a whitepaper is a well-researched piece of content designed to educate readers on a specific topic. DataDance [link].
With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Rather than only churning out traditional forms of content (like whitepapers and blog posts), try transforming some content pieces into interactive infographics, quizzes, calculators, or assessments.
With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, whitepapers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Transform old blogs into videos.
The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Lifecycle Stage Configuration A properly configured lifecycle stage system transforms your HubSpot instance from a simple database into a dynamic customer journey engine.
Sharing evergreen content like eBooks, whitepapers, and handy checklists and deploying ads across platforms will help educate prospects during this phase, but note that you want to avoid gated landing pages. Nurture & Convert Your Leads Transform initial awareness into genuine interest and action.
Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.
When making AI prompts for content repurposing, think outside the box and see how you can transform your old work into something new. Repurpose an ebook into a series of [number] blog posts using this pre-existing text: [insert old e-book content]. Repurpose a blog post into a video script using this article: [insert old blog post].
Types of content include blog posts, whitepapers, case studies, and eBooks. AI and Automation Artificial intelligence and automation are transforming B2B advertising. Content marketing positions companies as experts in their fields and provides potential clients with information that can aid in their decision-making process.
More importantly, just like with employee-generated content, it transforms casual browsers into true believers. But when you frame your customers’ success stories as heroes’ journeys , they transform into a Hollywood-worthy epic. Don’t the words “case study” just conjure up a picture of a yawnfest?
Types of content include blog posts, whitepapers, case studies, and eBooks. AI and Automation Artificial intelligence and automation are transforming B2B advertising. Content marketing positions companies as experts in their fields and provides potential clients with information that can aid in their decision-making process.
Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.
One long-form content piece such as a whitepaper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Here are four ways to maximize your budget with tactics that deliver maximum results and a healthy bottom line.
It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. On the landing page is a lead form that visitors must fill out to access the content, such as an ebook, whitepaper, or infographic. Some lead forms are neither enticing nor effective.
The beauty of case studies lies in their versatility and ability to transform into articles, videos and infographics — whatever suits your audience best. This human-to-human (H2H) approach transforms a standard case study into a relatable, engaging story that resonates with B2B buyers.
says, “In our quest to enhance the overall employee experience, we transformed our internal newsletter into a dynamic content marketing platform. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. Ebooks help condense and package your thoughts nicely.
Interactive ebooks. Have you ever thought that you can transformwhitepapers and ebooks into an interactive experience for your users? The interactive ebook allows the public to navigate as they please and also supports formats like video.
Content transformation Content transformation refers to transforming the content to a different format, style, or length. Transforming your textual content into audio format, for instance, makes it accessible to people with visual impairments or those who prefer listening over reading.
Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. Use this new form of personalization in your marketing.
Marketers frequently invest considerable effort into writing long-form content like blogs, whitepapers, ebooks and reports. Despite the transformative potential of generative AI, specific challenges exist. Companies must always prioritize content to thrive in the highly competitive digital landscape.
The content formats that can best serve the purpose of educating prospects include while allowing you to target the right audience include: Blog posts Social media content EbooksWhitepapers How-to videos Interactive content, such as quizzes, calculators, or questionnaires. Create Ebooks.
Why it matters: ROI calculations transform SEO from a cost center to a profit center. places to download an ebook, whitepaper, etc). Return on Investment (ROI) ROI is the measure of how much value your SEO investment generates compared to what you spend. It connects SEO activities directly to revenue outcomes.
That’s the magic of inbound, and it’s transforming how businesses find new customers. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience.
This sea change in how customers buy is why sales and marketing is going through a dramatic, wrenching transformation. Examples would be analyst reports, research reports, eBooks, editorial content, educational content, etc. For ages, marketing was constrained by space limitations (i.e. pricing, testimonials, case studies, etc.).
For instance, a detailed whitepaper can be broken down into a series of blog posts or infographics, making the information more accessible and extending the whitepaper’s reach. Change the format Transforming content into different formats can help reach different segments of your audience.
They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful whitepaper, fantastic article, excellent video, etc. This is why you want customer advocates. Also, I rarely hear customers use the word content. See what I mean? Remember that proximity is influence.
If you want to transform your underperforming lead-generation forms, you’ll need to give both your webpage and the form itself a refresh. However, more substantial lead magnets , like an ebook or whitepaper, indicate the prospects are further along the research process. Download This eBook. How many leads you generate.
It adds the current digital transformation context, marking the technical and cultural transition from traditional to digital processes. The arrival of online advertising tools, in particular Google AdWords (Google Ads, nowadays) and Google AdSense, transformed the browsing experience. In his publication on Marketing 3.0,
Digital transformation has put companies on the spot: they adapt according to the interests and desires of consumers or are doomed to be forgotten. For many users, ebooks end up not being so attractive because they contain a greater amount of content and information, with a lot of text. Whitepapers. Solution finders.
Here’s a guide to the best content formats for each stage of the buyer’s journey: Awareness: Whitepaper, Blog Post, Checklist, Tip Sheet, Infographic, Ebook, Game, Quiz. The format you choose might be a blog post, video, slideshare, graphic, ebook, whitepaper, podcast, or whatever your creative mind can conceive.
If you’re starting with a robust content piece, like a research report or a whitepaper, we suggest mapping out similar assets that could resonate at each stage. If you’ve created an eBook or whitepaper that’s been performing well, consider hosting a webinar or a live Q&A session on that topic.
Social Media: A Shopping Platform Recently, social media has transformed from a mere content-sharing space into an integrated online shopping experience. Ebooks and whitepapers. Regularly update employees about company news, product launches, or success stories so they can share the latest happenings. Webinars and workshops.
Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even whitepapers and ebooks. ChatGPT ChatGPT (Chat Generative Pretrained Transformer) is a high-profile natural language processing (NLP) model that enables AI-powered, real-time conversations.
Content Marketing has undergone a series of diverse transformations from the first newspapers and travel guides up to current corporate blogs and social media. This is the fastest way to produce questionnaires, whitepapers, infographics , and other interactive materials. The user never loses creative control over the project.
You can produce: interactive ebooks ; quizzes ; whitepapers ; interactive calculators ; infographics ; videos ; presentations. All processes are monitored and can be transformed into detailed reports that help determine the approach’s strengths and weaknesses.
What presentations would make great ebooks? Take your written content and transform it into a visual infographic. Consider gathering related blog posts and turning them into a comprehensive ebook or whitepaper. It’s difficult to repurpose content around fads that may go away as quickly as they appeared.
Using his marketing expertise and growth mentality, Eric nurtured and transformed Single Grain into the top digital marketing agency it is today. blog post, whitepaper, ebook, infographic), lead to a conversion? In 2014, entrepreneur and marketing guru Eric Siu bought a failing SEO agency — Single Grain — for $2.
Have you downloaded an ebook , read an infographic, or played any quiz over the last few years? Infographics, quizzes , interactive whitepapers , and lookbooks are very useful for testing your customer’s knowledge and taking them to the next step: the evaluation phase. Interactive content is all over the internet.
This transforms traditional surveys into fun ways to entertain your email subscribers, encourage engagement, and receive feedback. For instance: Downloadable podcasts Premium articles on your blog Free video courses Packs of thematic graphics Ebooks, whitepapers, reports, etc. Offer discount codes to those who sign up.
They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful whitepaper, fantastic article, excellent video, etc. This is why you want customer advocates. Also, I rarely hear customers use the word content. See what I mean? Remember that proximity is influence.
You can publish high-quality content much more frequently if you transform it into multiple formats. Instead, suggest a relevant eBook or email list that matches their stage of the buyer’s journey. Your content team creates valuable content that can help your target customers – let’s say a whitepaper or an e-book.
If you’re starting with a robust content piece, like a research report or a whitepaper, we suggest mapping out similar assets that could resonate at each stage. If you’ve created an eBook or whitepaper that’s been performing well, consider hosting a webinar or a live Q&A session on that topic.
So, naturally, it seemed much more straightforward to me not to worry about designing and coding a whole page just to use the same copy we could have used in an ebook. Different types of experiences Most people think no-code solutions are only available for ebooks or landing pages. However, you can go much further than that.
This interest could manifest in various ways: Downloading a piece of content: They may have grabbed your latest eBook or whitepaper. How to Qualify Leads into Prospects: A Framework for Success Qualifying leads is where the magic happens—it’s the process of transforming casual interest into potential customers.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content