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How data-driven email nurturing transforms the B2B sales funnel

Martech

For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers. The post How data-driven email nurturing transforms the B2B sales funnel appeared first on MarTech. Monitoring and refining campaign metrics are essential for long-term success.

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How to write a white paper that inspires a year-long content strategy

Sprout Social

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. DataDance [link].

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Four Ways to Beat Out the Competition With Interactive Content

Marketing Insider Group

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Rather than only churning out traditional forms of content (like white papers and blog posts), try transforming some content pieces into interactive infographics, quizzes, calculators, or assessments.

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Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Transform old blogs into videos.

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How to Create Your Full-Funnel Customer Journey in HubSpot

Lynton Web

The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Lifecycle Stage Configuration A properly configured lifecycle stage system transforms your HubSpot instance from a simple database into a dynamic customer journey engine.

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How to Build a Winning B2B Medtech Demand Generation Strategy

Marketing Insider Group

Sharing evergreen content like eBooks, whitepapers, and handy checklists and deploying ads across platforms will help educate prospects during this phase, but note that you want to avoid gated landing pages. Nurture & Convert Your Leads Transform initial awareness into genuine interest and action.

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Mastering LinkedIn Ads: Transforming Clicks into Clients

Duct Tape Marketing

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.