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36 Beautiful New Ebook Templates [Free Download]

Hubspot Marketing

If they don’t have attractive and compelling offers behind them, they won't generate the leads your sales team is looking for. An ebook is a practical content choice that delivers so much value to your audience that they won’t mind submitting a lead form to download it. Start With One of These Free Ebook Templates.

eBook 145
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9 Examples of Ebooks that Convert Like Crazy

Marketing Insider Group

Is your inbox full of ebooks and other downloads you swore you needed but never read? The truth is, lots of brands know the value of using ebooks and other lead magnets to generate leads, but not as many do it well. Ebooks should clearly identify their target audience and learning outcomes. Quick Takeaways. Image Source.

eBook 144
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How to Market an Ebook: 21 Ways to Promote Your Content Offers

Hubspot Marketing

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in.

eBook 145
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The 4 types of content buyers want

Martech

We now can generate more content than ever before, but should we? Events Content related to user events received considerable attention. We found that content syndication generated interest but didn’t convert well to sales-qualified leads (SQLs). Take a section each quarter and turn it into an ebook featuring one topic.

eBook 132
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Most user searches are conducted on search engines first. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. For this prompt, try selecting the Demand/Lead generation expert. Processing.

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10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers. Effective lead generation drives business growth and increases revenue. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands.